Videos
Decision Rights: Who Actually Owns the Call? | Bliss
Most "we're too busy" problems are actually decision rights problems. Tullio Siragusa breaks down why teams get exhausted re-arguing the same call: because no one has clearly defined who decides, who gives input, and who just needs to be informed.
He walks through the fix: decision principles that keep trade-offs consistent (customer trust over short-term revenue, simplicity over complexity), and feedback loops that turn every decision into a chance to learn, not a cha…
Brand Trust Starts With Empathy, Not Messaging | Bliss
Empathy isn't something you turn on during a crisis. Courtney Joaquin, Founder of Too Much Consulting, breaks down why brand trust has to be built daily, through active listening, not manufactured under pressure.
She also tackles the board-vs-brand tension every CMO knows: how to defend long-term brand building in financial terms when leadership wants proof this quarter, and why the CRM is usually where the best customer insight quietly disappears.
Watch above, then get …
Why Service Is Civic Infrastructure, Not Charity | Bliss
What if service wasn't a program, but infrastructure? Julie Budkowski and Brian Baird of the National Museum and Center for Service explain why the health of a team, a community, and a democracy all run on the same fuel: people choosing to serve something bigger than themselves.
They dig into a blunt critique of how most organizations "honor" service, one winner, one plaque, once a year, and make the case for recognizing it publicly and continuously instead. Plus: what…
Video - Building Community and Connection in Business with Vince Quinn
Podcasting for community building starts with a hard truth: nobody builds real community by chasing more downloads.
In this video, podcast strategist Vince Quinn, Founder of SBX Productions, breaks down what most shows get wrong: they optimize for audience size instead of connection. A former national radio host turned podcast agency founder, Vince has produced and hosted shows syndicated across more than 225 stations, and now helps businesses use podcasting as a real growth engine, …
Video - Winning the ETF ZMOT: Search, Ticker Hunts, and the Confirm and Trade Pattern
Does your ETF product page start with what your visitor wants to know most?
Most ETF website visits are not research sessions. They are decision sprints.
ETF marketers do not have a traffic problem. They have a trust-at-speed problem.
One of the easiest mistakes in ETF marketing is to treat every website visit like a long-form research journey. But many of the most important visits are short, high-intent, and confirmation-driven.
Someone searches your ticker.
They la…
The One Weekly Meeting That Actually Builds Trust | Bliss
Most teams don't have a talent problem, they have a rhythm problem. Tullio Siragusa breaks down the weekly clarity rhythm: three questions that surface blockers before they become fires, without turning the meeting into a status report.
He also covers the monthly and quarterly layers that keep a team's rhythm honest, and why the same meeting can either make people defensive or make them own the outcome, depending on how it's designed.
Watch above, then get the …
Empathy Is Listening Then Acting: Steph Porter | Bliss
Empathy is listening then acting, Steph Porter says, and the gap between those two words is where most leadership goes wrong. Watch the Founder of Ink and Iron PR take Stephen Sakach and Tullio Siragusa through fifteen years of high-stakes communications, including the crisis she had no way to prepare for.
Steph's framing of empathy has three parts and none of them are soft: listen actively and then act on what you heard, sense when someone is stretched before they say anything,…
Cross Team Launch Alignment: Gareth Bain, Got Legs Digital
Cross team launch alignment sounds like process overhead until it saves a product launch. Watch Gareth Bain, Fractional CMO and Founder of Got Legs Digital Marketing, tell Tullio Siragusa about the pilot that nearly shipped an app running the wrong direction, and what it cost to avoid.
The client was in AI tech, launching a pilot across three countries, one of them Saudi Arabia. Because tech and customer support were pulled into the plan at the start rather than at handoff, someone c…
Video - ETF Launch Marketing Plan: The 90-Day System to Earn Adoption
Launching an ETF can feel like being asked to control the weather—you're expected to drive flows in a crowded market where the journey breaks across platforms you can't fully see. In this capstone episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski delivers a 90-day execution manual designed to help issuer ETF CMOs and marketing teams earn belief before they ask for an allocation.
In This Episode, You Will Learn:
- Phase 1 — Days 1–14 (T…
Shared Resources for Nonprofits: Noah Smock, ToolBank USA
Shared resources for nonprofits, done at real scale, look like a warehouse full of shovels, drills, rakes, tables, chairs and Wi-Fi hotspots that any community organization can borrow. Watch Noah Smock, Director of Resource Development at ToolBank USA, explain the model to Stephen Sakach and Mike Liwski, and why he calls it radical sharing.
The budget effect is real. Noah describes Baltimore tree-planting groups whose tool and equipment spend fell by an estimated 40 to 50 percent onc…
Grace Protects the Signal at Work | Bliss
Grace protects the signal, and that is the whole commercial argument. Watch Tullio Siragusa deliver this special edition BLISS Monologue on grace at work, and why he treats it as strategy rather than kindness.
The chain he draws is short and hard to argue with. When people do not feel safe being honest, the organization loses signal. When it loses signal, decisions get worse. When decisions get worse, the business weakens. Grace is what keeps the honest information flowing.
H…
What Leaders Tolerate Becomes the Culture | Bliss
What leaders tolerate becomes the culture, no matter what the values page says. Watch Tullio Siragusa work through rules of engagement in Episode 5 of the BLISS Monologue Series, and why the unwritten norms of a team are the ones that actually run it.
His argument is short. Culture is built by repeated behavior, so the real rules show up in how disagreements get handled, what happens after a mistake, and whether bad news is welcomed or punished. Leaders say they want honesty and then…
Video - The Belief Dashboard: What to Report When You Can’t Prove Every Trade
In the ETF world, perfect attribution is a fantasy—investor journeys are spread across platforms and advisors you don't own. In this episode of The BLISS ETF Marketing Podcast, Mike Liwski introduces the "Belief Dashboard": a way to report progress with calm confidence using decisionable truth instead of vanity metrics.
In This Episode, You Will Learn:
• The 3 Core Questions: Why your reporting must focus on whether you’re reaching the right people, seeing "bel…
Data and Intuition in Marketing: Cindi Rosner | Bliss
Data and intuition in marketing are not rivals, they answer different questions. Watch Cindi Rosner, CMO and Founder of CinnerG Marketing, explain the split to Tullio Siragusa on the Marketing With Purpose Kit: data tells you what is happening, intuition helps you understand why. Use data alone and you are reactive. Use intuition alone and you are guessing.
Her worked example is a slipcover company she was brought into by a private equity firm. Reading the Google Ads data, she expect…
Human Judgment With AI: Megan Braverman | Bliss
Human judgment with AI has a shape, and Megan Braverman states it as a rule: human touch from the beginning, AI in the center, human intelligence on the end. Watch the Owner and Principal of Berbay Marketing & PR take the question from Stephen Sakach and Tullio Siragusa, and explain why conservative industries like law, finance, and real estate cannot afford to sound like everyone else.
Her test for differentiation is the part worth watching twice. Professional service websites a…
Pitching Without a Script: Zechariah Thomas | Bliss
Pitching without a script is how Zechariah Thomas walked into Dragon's Den and walked out with three offers. Watch the Founder and CEO of Swift Hockey explain to Stephen Sakach why he did not practice at all, why his was the only episode with no cuts, and why he does not suggest anyone else try it.
The reasoning is better than the stunt. He was a shy kid, and rehearsing made him stutter more. He also presented badly in school on subjects that were not his, geography especially. …
The Leadership Design Sprint, 30 Minutes | Bliss
A leadership design sprint takes half an hour and four questions, and it is the practical end of this monologue. Watch Tullio Siragusa reframe design thinking as a leadership discipline in Episode 4 of the BLISS Monologue Series.
The setup is three misdiagnoses he sees constantly. Leaders solve execution problems with pressure when the real issue is design. They solve accountability problems with control when the real issue is unclear ownership. They solve performance problems with u…
The Sandbox Rule for Hiring: Paul Damico | Bliss
The sandbox rule for hiring is the first thing Paul Damico says to a candidate, and it has not changed in decades. Watch the President and CEO of Ascent Hospitality Management explain it to Tullio Siragusa: you are about to enter my sandbox, I spend more time here than at home with my family, and only two things can happen. We build beautiful sandcastles together, or you kick sand in my face and run away.
He is clear about what the line is doing. It knocks down ego, deflates pretenti…
Data Infrastructure for Marketing | Bliss
Data infrastructure for marketing is not the finishing touch, it is the precondition. Watch Paul Waithaka, Account Executive at Zero Company, tell Michele Brasfield exactly what has to be traceable before a campaign can claim it produced revenue: a lead arrives from Google, hits a landing page, fills a form, enters the CRM, becomes a sale. Break any link in that chain and, in his words, anything after that is just guesswork.
He has a reason for caring. Close to 20 years in marketing …
Video - Earn Belief Before Allocation: Make Your ETF Story Repeatable
Earn Belief Before Allocation: Make Your ETF Story Repeatable
In the crowded ETF market of 2026, demand is real but attention is scarce. With 80% of new launches being actively managed, "active" is no longer a differentiator—clarity is. In this episode of The Bliss ETF Marketing Podcast, Mike Liwski explains why you can’t buy adoption; you have to earn belief before you can earn an allocation.
In This Episode, You Will Learn:
• The Messaging Foundation: Why leadi…
The Marketing Pre-Mortem: Kelly Struble on Aligned Launches
Kelly Struble, VP of Marketing at Just Between Friends and co-founder of Tama Tea, on the marketing pre-mortem: the exercise that finds where a launch will break before it breaks.
Just Between Friends runs 150 kids consignment pop-up locations across more than 30 states, and serves two customers at once, shoppers and sellers. Kelly walks host Michele Brasfield through how she keeps a launch aligned across operations, tech, and customer service, and why she asks where will this fail b…
The Alignment Mirror Exercise | Bliss
The alignment mirror exercise fits on one page, and most leadership teams will not like the answer it produces. Watch Tullio Siragusa walk through it in Episode 3 of the BLISS Monologue Series.
The setup is a sequencing error he sees constantly. Companies build a great story before they build the systems to support it. New website, sharper pitch, fresh sales decks, trained sales team, all promising that we are innovative and customer first, while inside the building people are unclea…
Trust at Franchise Scale: Charles Furlough | Bliss
Trust at franchise scale needs a definition you can audit against, and Charles Furlough has one. Watch the President and CEO of Pillar To Post Home Inspectors give Stephen Sakach and Tullio Siragusa the line the whole system runs on: our definition of brand is promises made, promises delivered and measured.
His reasoning is that you already do this instinctively. Say any brand name out loud and a picture appears, built from what they told you they were and what you actually got. The …
Video - Inside the ETF Marketing Playbook: 6 Moves We See Work
Hundreds of ETFs launch every year, but many struggle to hit the $100M AUM mark because they lack a clear playbook.
In this episode of The Bliss ETF Marketing Podcast, we go "beyond the ticker" to break down the specific moves that drive issuer growth.
In This Episode, You Will Learn:
• The Clarity Move:Why you need one "rooftop message" for one primary audience to be understood quickly.
• Capturing Search Intent: How to show up where validatio…