Laura Rice, CMO of Celebree School, on the lead scoring dashboard that keeps marketing, franchisees, and the enrollment center on one playbook and shared data.
Laura Rice, Chief Marketing Officer at Celebree School, explains how a shared lead scoring dashboard keeps marketing, franchisees, and the enrollment center working from the same playbook.
In this Marketing With Purpose Kit conversation, Laura sits down with host Michele Brasfield to talk about what it takes to break down silos across teams.
Watch for:
• Why Laura says silos are solved through trust, empathy, and a shared sense of purpose, not org charts or more meetings
• How Celebree uses cross-functional dashboards and joint strategy sessions to keep everyone on the same page
• How the team scores leads, shares the data with its agency partner, and cuts the sources that are not working
• Why she reports on quality leads and intro calls instead of volume
• How daily reassurance updates to parents built trust during COVID
Prefer to listen? Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-breaking-down-silos-across-teams/
Laura Rice on the Bliss guest page: https://www.theblisspodcast.com/guests/laura-rice/
More Marketing With Purpose Kit conversations: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/