Videos
Burnout Warning Signs Leaders Miss, Chelsea Espinoza
Chelsea Espinoza, founder and CEO of Road to Jubilee and a quality of life coach, on the burnout warning signs leaders miss, and why the body flags them long before a performance review does.
Speaking with Stephen Sakach and Tullio Siragusa, Chelsea separates a busy season, which has an end date, from a busy lifestyle, where the pace never stops. Her point is that most cultures are running both at once, and the cost shows up in health and relationships before it ever shows up in a re…
Decision Rights Before Roles: Fixing the Org Chart Myth
Tullio Siragusa on why moving boxes around an org chart never fixes a slow company, and what to change instead.
An org chart tells you who reports to whom. Organizational design tells you how work actually gets done. You can have a beautiful chart sitting on top of a company where decisions bounce around, ownership is unclear, and everyone looks busy while progress stays uneven.
In this episode:
• The question that exposes friction: what is it like to get work done here
Psychological Safety and Innovation, Amanda Fornal
Amanda Fornal, founder of Orange SFM and creator of the Investing in Kindness initiative, on why psychological safety is the precondition for innovation, and why punishing mistakes quietly kills the ideas you asked for.
Speaking with Stephen Sakach and Tullio Siragusa, Amanda separates kindness from niceness. Kindness is truthfulness delivered with compassion: naming what went wrong and how to fix it, without humiliation. That is what makes it usable as a management practice instead …
Video - Sustainable Business Practices and Ethics with Amanda Fornal
Sustainable business is no longer just about environmental impact. It is about building organizations that are resilient, human-centered, and grounded in ethical leadership.
In this episode of The Bliss Business Podcast, we welcome Amanda Fornal, founder, executive coach, startup advisor, and business consultant with more than 25 years of experience in technology, business transformation, and change management.
Amanda is the founder of Orange SFM, Founder Buddies, the Investi…
Customer Data Personalization: Joel Bulger, CMO of WOWorks
Joel Bulger, Chief Marketing Officer of WOWorks, on customer data personalization: how knowing more about a guest lets a brand message them less intrusively, not more.
WOWorks is the platform brand behind six better for you fast casual concepts including Saladworks and Barberitos. Joel brings 30 years in restaurant marketing, with earlier roles at Coca-Cola, Darden, Wendy's International, and Focus Brands.
In this conversation with Tullio Siragusa:
• Owning the entire…
Video - Build Bliss Into Business: Love As A Scalable System with Tullio Siragusa
BLISS is not a feeling. It is a system.
In this solo episode of The Bliss Business Podcast, Tullio Siragusa breaks down what it truly means to build love into business as a scalable operating model. Not as a slogan, but as a disciplined leadership system.
In this episode, Tullio explores:
• Why fear-based performance eventually collapses
• How love becomes operational through rules, rhythms, and decision architecture
• The five practical layers that make bliss s…
Video - Your First $100M: What Moves AUM the First Year
Hundreds of ETFs launch every year, but only a small fraction cross $100M in the first 12 to 18 months. In this inaugural episode of the Bliss ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski breaks down what actually moves AUM in year one, without the fantasy of perfect attribution.
In This inaguEpisode, You Will Learn:
• Why early flows are lumpy, not linear, and what that means for your plan
• The small set of repeatable marketing moves that show up across winning…
Trust, Clarity, and Agency: The BLISS Baseline
Trust, clarity, and agency are the three scores in the BLISS baseline, and in this monologue Tullio Siragusa shows leadership teams how to run it.
BLISS stands for Building Love Into Scalable Systems. It is not a feeling or a slogan. It is a measurable state of alignment where people feel safe enough to tell the truth, clear enough to know what matters, and empowered enough to act.
In this monologue:
• Why a fear based culture still produces output, and what it charges lat…
Human Centered Digital Experience with Sherrill Kaplan
Sherrill Kaplan, Chief Revenue Officer at Hand and Stone, on human centered digital experience: why the best digital features are solving a feeling, not just surfacing data.
Before Hand and Stone she was Chief Digital Officer at Planet Fitness, with more than 20 years across Zipcar, Dunkin Brands, American Express, and Citigroup.
In this conversation with Tullio Siragusa:
• The Planet Fitness crowd meter as an emotional feature, not a data one
• Why data without the cor…
Customer Feedback After Launch: Jamie Eslinger, Shoot 360
Jamie Eslinger, Chief Marketing Officer of Shoot 360, on customer feedback after launch: the idea was not wrong, it was incomplete, and the customer finished it.
Jamie is an Entrepreneur Top 50 Franchise CMO Game Changer with more than 20 years across startups, international retail, and franchise brands including Baskin-Robbins, Massage Envy, and European Wax Center. She is also a former collegiate basketball player.
In this conversation with Mike Liwski:
• Launching Leagu…
Three Levels of Listening: Coach Quinn Harwood on EQ
Coach Quinn Harwood on the three levels of listening, and why level two is the biggest single mover for growing empathy as a leader.
Quinn is a professional certified coach, speaker, and author of Growth Time, a coaching fable. His path runs through professional basketball, more than two decades in corporate leadership, and thousands of coaching sessions.
In this conversation with Stephen Sakach and Tullio Siragusa:
• Level one, internal listening, where roughly 80 percent…
Customer Journey Mapping with Haley Anderson
Haley Anderson, Account Executive at Zero Company, on customer journey mapping: what changes when sales, product, and customer success can all see the same path.
Haley came into paid media from communications and public relations, and runs strategy across Google, Meta, and LinkedIn.
In this conversation with Michele Brasfield:
• Building the journey map together rather than handing one down
• Clear definitions and shared KPIs so teams stop grading themselves
• Regula…
Networking for Introverts: The ASLA Method, Steve Ramona
Steve Ramona on networking for introverts, and why he thinks the quiet person in the room has the advantage over an extrovert like him.
Steve is a super connector and partnership specialist credited with more than one billion dollars in project impact and over one hundred million in partner deals. He hosts the top 20 podcast Doing Business with a Servant's Heart, now past 900 episodes.
In this conversation with Stephen Sakach and Tullio Siragusa:
• ASLA: ask a questio…
Journaling for Leaders: Josh Fitzgerald, Zoomin Groomin
Josh Fitzgerald, CEO of Zoomin Groomin, on journaling for leaders, and why reading your own week back is the fastest way to find a blind spot.
Josh entered the system as a franchisee in 2023, joined the corporate support team in 2024 while growing to five locations of his own, and became CEO in August 2025.
In this conversation with Stephen Sakach and Tullio Siragusa:
• Writing it down, then reviewing the week on Friday to see the pattern
• Spotting your own bias toward…
Hearing Versus Listening with Fredric Abramson
Fredric Abramson on hearing versus listening, and the one move that proves which of the two you were actually doing.
Fredric is the founder of Golden Thread Technology, a lawyer admitted to multiple bars including the US Supreme Court, and a Johns Hopkins instructor with an earlier career in mathematical biology and large scale health data.
In this conversation with Stephen Sakach and Tullio Siragusa:
• People hearing without listening, and why the distinction matters at w…
Getting More Google Reviews: James Doyle, PIRTEK
James Doyle, Chief Marketing Officer of PIRTEK USA, on getting more google reviews, and the very unglamorous thing that beat his automated system.
PIRTEK USA is a hydraulic hose service franchise approaching 200 locations, open 24/7 with a one hour ETA. James came to the role after leading marketing for an eleven brand franchise platform, and is an active franchisee himself.
In this conversation with Mike Liwski:
• The slick automated drip: templates, frequencies, careful …
Franchisee Site Visits: Kim Gubera, CEO of PIRTEK
Kim Gubera, President and CEO of PIRTEK USA, on franchisee site visits, and why she has now done roughly 215 of them.
Kim took the CEO role in 2019 and has grown unit count more than 90 percent in five years. She came up through accounting, is a CPA with an MBA, and was the first woman to lead a hydraulic company in the world.
In this conversation with Stephen Sakach and Mike Liwski:
• Stepping into a business with culture problems and going to see everyone
• The open q…
Franchise Lead Tracking: Fred Navas, Zero Company
Fred Navas, digital marketing specialist at Zero Company, on franchise lead tracking, and the CRM gap he still runs into with brand after brand.
Fred's roots go back to the early days of paid search. He has led direct response campaigns for local and national brands, and for the last three years he has focused on franchise and multi-location lead generation across Google, social, programmatic, and SEO.
In this conversation with Michele Brasfield:
• The company that ar…
Following the Franchise System: Joe Dent, Everything Pets
Joe Dent, CEO of Everything Pets, a division of Loyalty Brands, on following the franchise system, and why that one habit predicts who lasts.
Joe has spent more than three decades in retail and pet services, including 25 years in pet retail and a run overseeing operations across more than 1,200 stores. He now leads four brands: Zoomin Grooming, Salty Dog, Cooper Scoopers, and Hike Doggy.
In this conversation with Tullio Siragusa:
• FTS, follow the system, and the 97 to 98 …
Permanent Beta Leadership: Christopher Steer, Steer LLC
Christopher M. Steer, founder and CEO of Steer LLC, on permanent beta leadership, the mindset he describes as always learning and never done.
Chris brings more than 30 years as an entrepreneur, an attorney, and an operator. Steer LLC works with leaders, boards, and teams on leadership development, strategic planning, and organizational excellence, and he calls himself a chief energy officer.
In this conversation with Stephen Sakach and Tullio Siragusa:
• Why empathy is a m…
Which Marketing Metrics Matter: Anna Phillips
Anna Phillips, Account Executive at Zero Company, on which marketing metrics matter to a client, and how few of them there usually are.
Anna has spent about a decade in agency work across a wide range of industries, translating digital marketing out of jargon and into decisions clients can actually act on.
In this conversation with Michele Brasfield:
• Clients who say outright that they do not read the reports
• Asking which numbers actually drive a client's decisi…
AI Drift Monitoring: Dominique Shelton Leipzig
Dominique Shelton Leipzig, founder and CEO of Global Data Innovation, on AI drift monitoring, the pillar she says most enterprise deployments skip.
Dominique has advised more than 300 companies on AI governance, data ethics, and privacy law, and now works directly with CEOs and boards. She is the author of Trust: Responsible AI, Innovation, Privacy and Data Leadership.
In this conversation with Stephen Sakach and Tullio Siragusa:
• Why AI is never set it and forget it
•…
Job Site Ethics: Shelby Parsons, Premier Inspection
Shelby Parsons, COO and co-owner of Premier Inspection Services, on job site ethics, and the two moments that tested it.
Shelby started working with her dad at 13 and now co-owns an inspection firm, an architecture practice, and a residential investment business. Her work centers on the safe construction of educational and municipal buildings.
In this conversation with Stephen Sakach and Tullio Siragusa:
• Being offered a bribe on site, and saying no to someone's face…
Integrity Check-Ins: Karen Price Owen, Executive Coach
Karen Price Owen, executive and life coach, on integrity check-ins, the weekly practice she uses to make empathy a system rather than a personality.
Karen spent more than 25 years in corporate leadership, most recently as a VP of marketing and communications in healthcare, before training with Martha Beck and moving into coaching full time.
In this conversation with Stephen Sakach and Mike Liwski:
• The three questions: what's true, what hurts, what would feel better<…