Videos
Video - Marketing With Purpose Kit: Building Your Brand Narrative Around Purpose
🧠55% of consumers say they’re more likely to trust a brand that tells a compelling story aligned with its values (Source: Edelman Trust Barometer).
Too many companies say they have a purpose. But how many can actually story it?
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we unpack what it really means to build your brand narrative around purpose, and why your purpose needs to be more than a slogan.
đź“… Wednesday, July 16, 2025
🕗 8:00 A…
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Video - The Role of Empathy in Leadership with Glenn Poulos
What if the real competitive edge in sales wasn’t hustle, but humanity?
đź“Š Research shows that emotionally intelligent leaders drive up to 20% higher performance outcomes (McKinsey, 2023). Yet many still treat empathy as optional in fast-paced industries like sales.
This Tuesday on The Bliss Business Podcast, we’re joined LIVE by keynote speaker, entrepreneur, and author Glenn Poulos, whose book Never Sit in the Lobby has become a go-to resource for sales professionals who wan…
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Video - Faisal Hoque: Does Love Belong In Business? #podcast #empathyinbusiness #businessgrowth #compassion
The most successful leaders aren’t just focused on strategy and execution—they cultivate mindfulness to enhance clarity, resilience, and decision-making.
Join us on The Bliss Business Podcast as we welcome Faisal Hoque, entrepreneur, best-selling author, and thought leader, for a conversation on Mindfulness in the Workplace.
In this episode, we’ll explore:
How mindfulness fuels leadership, innovation, and sustainable success
The connection between awareness and bet…
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Video - Jennifer Bradbury: Does Love Belong In Business? #podcast #peopleoverprofit #empathyinbusiness
Businesses today have a responsibility to do more than just sell—they have the power to create real impact in their communities.
But how do companies move beyond transactions to build meaningful relationships with employees, customers, and the world around them?
Join us on The Bliss Business Podcast as we welcome Jennifer Bradbury, a corporate social responsibility leader with over 20 years of experience helping brands turn purpose into impact through philanthropy, social ini…
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Video - Bruce Cleveland: What Role Does Empathy Play In Business? #podcast #empathy #leadership
What separates startups that fizzle from those that thrive?
Join us for an episode of The Bliss Business Podcast featuring Bruce Cleveland—founder & CEO of Traction Gap Partners, bestselling author of Traversing the Traction Gap, and the investor behind billion-dollar outcomes like Marketo, C3 AI., Vlocity, a Salesforce Company, and Doximity.
🎙️ Hosted by Stephen Sakach, Michael Liwski & Tullio Siragusa
In this conversation, we explore:
✅ Why most comp…
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Video - Liesel Mindrebo Mertes: What Role Does Purpose Have In Business? #podcast #purposedriven #leadership
Empathy in Leadership: Why It’s More Than a Soft Skill
đź“Š 92% of employees say empathy is undervalued in the workplace, yet 76% believe it directly impacts productivity. (Source: Businessolver)
According to the APA, over 59% of workers report negative effects from work-related stress.
Clearly, leaders are missing a critical ingredient.
Join us for this episode of The Bliss Business Podcast with Liesel Mindrebo Mertes , founder of Handle with Care, as we explore…
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Video - Pim de Morree: Does Love Belong In Business? #podcast #empathyinbusiness #businesssuccess
Traditional corporate structures are being challenged. Hierarchy, bureaucracy, and outdated leadership models are giving way to self-managed organizations that prioritize trust, autonomy, and purpose.
But how do companies actually make this shift work in practice?
Join us on The Bliss Business Podcast as we welcome Pim de Morree, co-founder of Corporate Rebels, a global movement redefining how we work.
For years, Pim and his team have studied and advised some of the w…
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Video - Richard Huffman: What Role Does Love Play In Business? #podcast #empathy #empathyinbusiness
Richard Huffman has spent decades shaping a business model where community is at the center—helping families, educators, and franchisees create environments where children thrive.
In this episode, we’ll explore:
âś… The power of authentic community in business growth
âś… How storytelling fosters trust and deepens brand connection
âś… Strategies for scaling while maintaining a people-first approach
The businesses that will thrive in the future won’t just be the ones wi…
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Video - Evolving Customer Types #podcast #customerexperience #customerengagement #businessgrowth #boomers
What if business success wasn’t just measured in revenue—but enjoy?
Companies that cultivatemeaningful experiences stand out. Few understand this better than Jim Carpenter, Founder & CEO of @wildbirdsunlimited681 a purpose-driven brand that has built a thriving community around the love of nature.
Join us onThe Bliss Business Podcast as we explore:
âś… How to create a company culture that spreadsjoy and connection
✅ The power ofpurpose-driven retail and custom…
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Video - Improve Employee Loyalty #podcast #loyalty #businesssuccess #businessgrowth #employeeengagement
What if business success wasn’t just measured in revenue—but enjoy?
Companies that cultivatemeaningful experiences stand out. Few understand this better than Jim Carpenter, Founder & CEO of @wildbirdsunlimited681 a purpose-driven brand that has built a thriving community around the love of nature.
Join us onThe Bliss Business Podcast as we explore:
âś… How to create a company culture that spreadsjoy and connection
✅ The power ofpurpose-driven retail and custom…
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Video - Your Employees Are The Company #podcast #leadership #purposedriven #businesssuccess #businessgrowth
What if business success wasn’t just measured in revenue—but enjoy?
Companies that cultivatemeaningful experiences stand out. Few understand this better than Jim Carpenter, Founder & CEO of @wildbirdsunlimited681 a purpose-driven brand that has built a thriving community around the love of nature.
Join us onThe Bliss Business Podcast as we explore:
âś… How to create a company culture that spreadsjoy and connection
✅ The power ofpurpose-driven retail and custom…
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Video - Setting Goals and Expectations for Your Marketing Investment: Maximizing ROAS (Episode 2 of 5)
Are you setting the right goals for your marketing dollars?
In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator.
Whether you're a startup or scaling brand, this episode gives you the roadmap to:
Align expectat…
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Video - The Role of Empathy in Leadership with Holly Golebiowski
Can empathy in leadership be the difference between a culture that thrives and one that breaks down under pressure?
đź“Š According to Deloitte, leaders who express care increase team loyalty by 62%. Yet empathy is still often viewed as optional rather than essential in the C-suite.
Join us this Thursday for a new episode of The Bliss Business Podcast with guest Holly Golebiowski, Partner at LeaderSkills and former COO and VP of Operations.
Holly brings over two decade…
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Video - Marketing With Purpose Kit: Purpose as a Strategic Filter
When everything feels like an opportunity, how do you stay focused on what actually matters?
Clarity is a competitive advantage. Brands that use purpose as a strategic filter outperform those chasing every shiny object. Just ask REI or Dr. Bronner’s — two companies that have said bold "no's" to stay true to their values and built trust that lasts.
In the next episode of The Bliss Business Podcast, we unpack how to use purpose not just as a statement, but as a d…
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Video - Future Proofing Your Marketing Investments (Episode 5 of 5)
Is your marketing ready for the future?
In the final episode of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to unpack how brands can future-proof their marketing investments in a world of constant change.
From AI and cookie deprecation to evolving buyer behavior, this episode explores:
* Why marketing innovation begins with testing and split experimentation<…
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Video - How to Optimize Your Marketing Investments for Peak Performance (Episode 4 of 5)
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before…
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Video - Marketing With Purpose Kit: How Purpose Aligns Teams, Not Just Messages
According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy.
Join us this Wednesday for a new episode of the Marketing With Purpose Kit, where we explore how aligning teams around purpose transforms not just messaging, but momentum.
đź“… Wednesday, July 2, 2025
đź•— 8:00 AM PDT
🎙️ Hosted by Stephen Sakach, Mike Liwski, and …
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Video - How to Measure Marketing Performance for Better ROAS (Episode 3 of 5)
Are you measuring what truly matters in your marketing?
In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend.
They cover:
* Why a 30-second phone call shouldn’t count as a conversion
* How to use Google Tag Manager and GA4 to track meaningful actions…
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Video - Marketing With Purpose Kit: Finding the Human Truth Behind Your Brand
Does your brand actually feel human to your audience?
In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance.
🎧 Episode: Finding the Human Truth Behind Your Brand
đź“… Wednesday, June 19
đź•š 8:00 AM PDT
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa
In this episode:
+ Why brands that speak to universal…
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Video - Turning Costs into Investments: The Fundamentals of Marketing Spend (Episode 1 of 5)
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at Zero Company.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic asset.
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Video - Redefining Elder Care: Building Connection with Dignity and Purpose with Patricia Morrison
What if elder care wasn’t just about services, but about restoring dignity and human connection?
đź“Š According to the World Health Organization, more than 40 percent of adults over 60 experience loneliness or isolation, which has been linked to serious health risks including depression and cognitive decline.
Join us this Thursday for a powerful episode of The Bliss Business Podcast with guest Patricia Morrison, Founder and Owner of Social Pulse Home Care Agency, a home care age…
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Video - Marketing With Purpose Kit: The Difference Between Mission, Vision, and Purpose
Is your brand truly aligned with its purpose, or just throwing around buzzwords?
đź“Š According to EY and Harvard Business Review, 89 percent of executives believe a strong sense of collective purpose drives business success, yet only 46 percent say their company actually operates that way.
In this week’s Marketing With Purpose Kit episode of The Bliss Business Podcast, we break down the difference between mission, vision, and purpose, and why getting them confused is costing yo…
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Video - The Power of Emotional Intelligence in Business with Laura Rice
Can emotional intelligence be the key to stronger teams, better performance, and deeper brand loyalty?
đź“Š According to McKinsey, leaders with high emotional intelligence drive 30% higher engagement and 20% stronger performance outcomes. Yet EQ is still undervalued in many executive circles.
Join us this Tuesday for a new episode of The Bliss Business Podcast with guest Laura Rice, Chief Marketing Officer of Celebree School, a seasoned marketing executive who believes EQ is not…
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Video - Shifting Culture Internally #podcast #companyculture #community #equality #leadership
True community isn’t built overnight—it’s fostered through trust, shared values, and a commitment to lifting others up.
On this episode of The Bliss Business Podcast, we welcome Ash Maher and Andrew Montez, co-founders of Awaken Radio Club, a platform that brings people together through music, storytelling, and creative collaboration.
We’ll explore:
✨ The role of authentic connection in building thriving communities
🎶 Ho…
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