ROI Driven Marketing Masterclass Episodes

Is your marketing ready for the future? In the final episode of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to unpack how brands can future-proof their marketing investments in a world of constant change. From AI and cookie deprecation to evolving buyer behavior, this episode explores: * Why marketing innovation begins with testing and split experimentation * How to prepare for a cookieless...

How do you optimize your marketing spend without spending more? In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget. You’ll learn: * How to spot underperforming keywords and reinvest in what’s working * The importance of statistical significance before making campaign changes * Why ...

Are you measuring what truly matters in your marketing? In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend. They cover: * Why a 30-second phone call shouldn’t count as a conversion * How to use Google Tag Manager and GA4 to track meaningful actions * What “soft conversions” are ...

Are you setting the right goals for your marketing dollars? In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator. Whether you're a startup or scaling brand, this episode gives you the roadmap to: * Align expectations with your actual funnel perform...

Is your marketing spend an investment or just another cost center? On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at Zero Company. In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic asset. Josh breaks down: * Why botto...