Marketing With Purpose Kit Series Episodes
Marketing is no longer about being the loudest in the room—it’s about being the most human.
This kit is for founders, marketers, and purpose-driven teams ready to leave behind transactional tactics and start building authentic connections. If your brand’s message feels like it’s getting lost in the noise, this series offers a new path forward—one rooted in empathy, emotional storytelling, and strategic clarity.
Inside, we’ll unpack what it really means to market with purpose: how to close the empathy gap, craft messages that resonate, and turn your story into your greatest strategic advantage.
You’ll walk away with a clear, human-first framework to help you rehumanize your marketing—so you can build trust, inspire loyalty, and grow with intention.
Perfect for those who are ready to stop shouting—and start connecting.
Sponsored by aiCMO found at https://aicmo.io/
This kit is for founders, marketers, and purpose-driven teams ready to leave behind transactional tactics and start building authentic connections. If your brand’s message feels like it’s getting lost in the noise, this series offers a new path forward—one rooted in empathy, emotional storytelling, and strategic clarity.
Inside, we’ll unpack what it really means to market with purpose: how to close the empathy gap, craft messages that resonate, and turn your story into your greatest strategic advantage.
You’ll walk away with a clear, human-first framework to help you rehumanize your marketing—so you can build trust, inspire loyalty, and grow with intention.
Perfect for those who are ready to stop shouting—and start connecting.
Sponsored by aiCMO found at https://aicmo.io/
Sept. 9, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing and business growth should never operate on separate tracks. When they’re aligned, marketing becomes a powerful engine for franchise expansion.
For franchise brands, that means connecting marketing strategy with franchise development, growth goals, and the realities of building a scalable system.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Marci Kleinsasser, CFE, Founder of Kleinsasser Growth Advisors and VP of Franchise Develo...
For franchise brands, that means connecting marketing strategy with franchise development, growth goals, and the realities of building a scalable system.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Marci Kleinsasser, CFE, Founder of Kleinsasser Growth Advisors and VP of Franchise Develo...
Guest: Marci Kleinsasser, CFE
Sept. 2, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing can’t drive sustainable growth if the systems behind it can’t keep up.
The strongest franchise brands connect marketing strategy, technology, and operations to create systems that help both the business and its franchise owners grow.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Chrisane Giard, Director of Brand Technology at Clean Air Lawn Care and Clean Air Mosquito Control.
Chrisane leads brand and technology strategy ac...
The strongest franchise brands connect marketing strategy, technology, and operations to create systems that help both the business and its franchise owners grow.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Chrisane Giard, Director of Brand Technology at Clean Air Lawn Care and Clean Air Mosquito Control.
Chrisane leads brand and technology strategy ac...
Guest: Chrisane Giard
Aug. 26, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Data can tell you what customers are doing.
But the right story can tell you why they trust you.
In a world where technology, AI, and data are transforming how brands communicate, meaningful customer connection still depends on making complex ideas clear, human, and trustworthy.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Christine Perkett, CEO & Co-Founder of The Nova Method.
Christine is an enterprise narrative strategist and ...
But the right story can tell you why they trust you.
In a world where technology, AI, and data are transforming how brands communicate, meaningful customer connection still depends on making complex ideas clear, human, and trustworthy.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Christine Perkett, CEO & Co-Founder of The Nova Method.
Christine is an enterprise narrative strategist and ...
Guest: Christine Perkett
Aug. 19, 2026
Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Marketing shouldn't just create activity.It should create measurable revenue.
The strongest marketing organizations connect strategy, customer insight, execution, and sales to build systems that move the business forward.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Lizzy Young, Director of Marketing at Creative World School.
A Certified Franchise Executive and Certified Franchise Marketer, Lizzy has spent the last decade helping mo...
The strongest marketing organizations connect strategy, customer insight, execution, and sales to build systems that move the business forward.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Lizzy Young, Director of Marketing at Creative World School.
A Certified Franchise Executive and Certified Franchise Marketer, Lizzy has spent the last decade helping mo...
Guest: Lizzy Young
Aug. 12, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Travis Arnesen, Vice President of Marketing at Service Experts, joins the Marketing With Purpose Kit series to explain marketing KPI accountability: the five business metrics his team is measured by, so every dollar connects to a real outcome instead of a vanity number.
Guest: Travis Arnesen
Aug. 5, 2026
Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Ben Cohen, Chief Marketing Officer at French Florist, joins the Marketing With Purpose Kit series to explain marketing ROI accountability: why every dollar has to answer to real business growth, treating himself as a steward of the franchise owners whose capital funds the marketing.
Guest: Ben Cohen
July 29, 2026
Marketing With Purpose Kit: Aligning Marketing With Business Growth
In this Marketing With Purpose Kit segment of The Bliss Business Podcast, Nelson Montini, Brand Manager at Top Rail Fence, explains why franchise marketing alignment starts with fixing the friction between marketing and operations, not chasing another campaign metric.
Guest: Nelson Montini
July 22, 2026
Marketing With Purpose Kit: Breaking Down Silos Across Teams
In this Marketing With Purpose Kit segment of The Bliss Business Podcast, Rebecca Throop, Director of Marketing at Merchants Fleet, unpacks cross-functional team alignment: how shared goals, servant leadership, and data-driven systems turn marketing, sales, and operations silos into a real growth engine.
Guest: Rebecca Throop
July 15, 2026
Marketing With Purpose Kit: The Truth Behind Purpose-Led Brands
Sportball's Laura Peever explains why purpose can't be marketed into existence, and what it actually takes to build a purpose-led brand strategy that holds up under pressure.
Guest: Laura Peever
July 8, 2026
Marketing with Purpose Kit: The Strategic Value of a Fractional CMO
In this Marketing With Purpose Monologue Edition of The Bliss Business Podcast, host Tullio Siragusa unpacks fractional CMO leadership: how it brings clarity, alignment, and accountability to growing companies that are not yet ready for a full-time marketing executive, and what real progress should look like.
Guest: Tullio Siragusa
July 1, 2026
Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
In this Marketing With Purpose Kit segment, Michelle Hubner, Director of Marketing at Ideal Siding, explains how a clear revenue target, connected data, and cross-team alignment turn franchise marketing revenue into a system that compounds instead of just producing activity.
Guest: Michelle Hubner
June 24, 2026
Why Franchisees Need Always-On Marketing with Tullio Siragusa
In this special Marketing With Purpose Monologue Edition, Tullio Siragusa breaks down why franchisees need always-on marketing: a five-layer framework for reading local demand, share capture, and the lag between investment and revenue, so a rational-sounding budget cut doesn't quietly become a growth problem.
Guest: Tullio Siragusa
June 17, 2026
Marketing With Purpose Kit: Breaking Down Silos Across Teams
In this Marketing With Purpose Kit segment of The Bliss Business Podcast, Sara Whiteleather, Senior Director of Marketing at Batteries Plus, shares how aligning marketing teams around shared metrics connects digital, ecommerce, and operations into one seamless customer experience for growing franchise brands.
Guests: Sara Whiteleather , sara
June 10, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
In this episode of The Bliss Business Podcast, Chris McGee, VP of Marketing at Batteries Plus, explains why treating marketing like a marketing investment portfolio protects brand building from short-term demand pressure, and how franchise marketing agility turns weather-driven demand into revenue.
Guest: Chris McGee
June 3, 2026
Marketing With Purpose Kit: Why Human Connection Still Wins in a Data-Driven Retail World
In this episode of The Bliss Business Podcast, Mike Martin, Co-Founder of Replay Sports Cards, explains why human connection in retail still wins even as AI and self-service tools spread, and how trade nights, live streams, and long-term thinking turn customers into a lasting community.
Guest: Mike Martin
May 27, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
In this Marketing With Purpose Kit segment of The Bliss Business Podcast, Laura Rice, MBA, CFE, Owner of Rice Fractional CMO, explains why marketing as a revenue engine starts with a shared revenue target, and why CRM data and cross-team alignment matter more than campaign creativity alone.
Guest: Laura Rice
May 20, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
In this Marketing With Purpose Kit segment of The Bliss Business Podcast, Kevan Zameni, Digital Marketing Specialist at Zero Company, explains why aligning marketing with growth starts with a shared business objective, not a channel or a campaign.
Guest: Kevan Zameni
May 13, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
In this Marketing With Purpose Kit episode of The Bliss Business Podcast, Madeleine Zook, Co-Founder of Catalyst, shares the marketing revenue calculator franchise leaders use to turn ad spend into predictable, scalable growth.
Guest: Madeleine Zook
May 6, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Alexandra Russo, Fractional CMO and Marketing Consultant at Alex the CMO, joins The Bliss Business Podcast to unpack data-driven customer connection: why systems, not tactics, are what turn dashboards and automation into marketing people actually trust.
Guest: Alexandra Russo
April 29, 2026
Marketing With Purpose Kit: Driving Scalable Growth Through Marketing
Kelly Mance, VP of Marketing at Premium Service Brands, joins this Marketing With Purpose Kit segment of The Bliss Business Podcast to unpack scalable marketing systems: why franchise growth depends on foundations over one-off campaigns, and the single practice she says prevents most alignment breakdowns.
Guest: Kelly Mance
April 22, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Trisha Pena, VP of Marketing at Burn Boot Camp, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain why she leads with community over data in marketing, and how Burn Nation's emotional brand outperforms data-only campaigns.
Guest: Trisha Pena
April 15, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Becky Beyer, VP of Marketing at Pillar To Post, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain marketing alignment in franchising, and why her Try Trust Believe program turns skeptical realtors into referral partners.
Guest: Becky Beyer
April 8, 2026
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Courtney Joaquin, Founder and CEO of Too Much Consulting, joins The Bliss Business Podcast to unpack empathy in marketing: why it's a daily practice, not a buzzword, and how listening, not louder messaging, is what actually earns customer trust.
Guest: Courtney Joaquin
April 1, 2026
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Gareth Bain, Fractional CMO and Founder of Got Legs Digital Marketing, joins the Marketing With Purpose Kit to explain purpose as a client filter: build the mission into the business and the right clients and hires come to you, while the wrong ones screen themselves out.
Guest: Gareth Bain