Marketing With Purpose Kit Series Episodes
Marketing is no longer about being the loudest in the room—it’s about being the most human.
This kit is for founders, marketers, and purpose-driven teams ready to leave behind transactional tactics and start building authentic connections. If your brand’s message feels like it’s getting lost in the noise, this series offers a new path forward—one rooted in empathy, emotional storytelling, and strategic clarity.
Inside, we’ll unpack what it really means to market with purpose: how to close the empathy gap, craft messages that resonate, and turn your story into your greatest strategic advantage.
You’ll walk away with a clear, human-first framework to help you rehumanize your marketing—so you can build trust, inspire loyalty, and grow with intention.
Perfect for those who are ready to stop shouting—and start connecting.
Sponsored by aiCMO found at https://aicmo.io/
This kit is for founders, marketers, and purpose-driven teams ready to leave behind transactional tactics and start building authentic connections. If your brand’s message feels like it’s getting lost in the noise, this series offers a new path forward—one rooted in empathy, emotional storytelling, and strategic clarity.
Inside, we’ll unpack what it really means to market with purpose: how to close the empathy gap, craft messages that resonate, and turn your story into your greatest strategic advantage.
You’ll walk away with a clear, human-first framework to help you rehumanize your marketing—so you can build trust, inspire loyalty, and grow with intention.
Perfect for those who are ready to stop shouting—and start connecting.
Sponsored by aiCMO found at https://aicmo.io/
Oct. 28, 2026
Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Customer data is valuable. But turning it into revenue is what makes it powerful.
Marketing becomes a true growth engine when businesses use customer insights to create more relevant experiences, strengthen loyalty, and uncover new opportunities for revenue.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by David Buckingham, CEO of Ecrebo, to explore how marketing can become a stronger driver of business growth.
David is a seasoned techn...
Marketing becomes a true growth engine when businesses use customer insights to create more relevant experiences, strengthen loyalty, and uncover new opportunities for revenue.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by David Buckingham, CEO of Ecrebo, to explore how marketing can become a stronger driver of business growth.
David is a seasoned techn...
Guest: David Buckingham
Oct. 21, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Data can tell you what customers do. But do you understand why they do it?
In a world driven by analytics, metrics, and performance indicators, meaningful customer connection still depends on understanding people, their needs, and the cultural factors that shape their decisions.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Dorian Lawson, Marketing CEO at Thyseed, to explore customer connection in a data-driven world.
Dorian is a glo...
In a world driven by analytics, metrics, and performance indicators, meaningful customer connection still depends on understanding people, their needs, and the cultural factors that shape their decisions.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Dorian Lawson, Marketing CEO at Thyseed, to explore customer connection in a data-driven world.
Dorian is a glo...
Guest: Dorian Lawson
Oct. 16, 2026
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
People don't just connect with brands. They connect with what those brands make them feel.
Purpose-driven marketing starts with understanding people, building community, and creating experiences that make customers feel like they belong.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Caitlin Cano, Quarter Life Retired Marketing Director, for a conversation about bringing purpose and empathy into marketing.
Based in Austin, Caitlin has...
Purpose-driven marketing starts with understanding people, building community, and creating experiences that make customers feel like they belong.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Caitlin Cano, Quarter Life Retired Marketing Director, for a conversation about bringing purpose and empathy into marketing.
Based in Austin, Caitlin has...
Guest: Caitlin Cano
Oct. 14, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing isn't just about generating demand. It's about driving business growth.
When marketing strategy is aligned with business goals, it can do more than attract customers. It can help build market categories, accelerate revenue, and create lasting competitive advantages.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, to explore how marketing leaders can align st...
When marketing strategy is aligned with business goals, it can do more than attract customers. It can help build market categories, accelerate revenue, and create lasting competitive advantages.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, to explore how marketing leaders can align st...
Guest: Ravi Shankar
Oct. 7, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
A strong brand doesn’t just build recognition. It drives growth.
For franchise businesses, aligning marketing with business goals means creating a brand strategy that works at every level, from local locations to national expansion.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Abby Fogel, Vice President of Brand Management & Communications at Unleashed Brands, to explore how marketing can support business growth.
With more than a de...
For franchise businesses, aligning marketing with business goals means creating a brand strategy that works at every level, from local locations to national expansion.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Abby Fogel, Vice President of Brand Management & Communications at Unleashed Brands, to explore how marketing can support business growth.
With more than a de...
Guest: Abby Fogel
Sept. 30, 2026
Marketing with Purpose Kit: The CMO Has Outgrown Marketing
The CMO's role is changing. Is your organization ready?
Marketing is no longer just about campaigns, leads, and brand awareness. Today's CMO must understand the entire business, champion the customer, connect teams, and lead with strategic judgment.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, Tullio Siragusa, Author, Speaker, Coach, and COO of Zero Company, shares his perspective on why the CMO has outgrown marketing and what this means for the future of bu...
Marketing is no longer just about campaigns, leads, and brand awareness. Today's CMO must understand the entire business, champion the customer, connect teams, and lead with strategic judgment.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, Tullio Siragusa, Author, Speaker, Coach, and COO of Zero Company, shares his perspective on why the CMO has outgrown marketing and what this means for the future of bu...
Guest: Tullio Siragusa
Sept. 23, 2026
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Purpose isn’t a buzzword. It’s how you choose to show up.
The best marketing doesn’t just sound good. It understands people, tells stories that matter, and connects the right message with the right person at the right time.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Shannon Clarke, Founder & CEO of The Clarke Collective, for a conversation about bringing purpose and empathy into marketing.
After 16 years in corporate marketing, Sh...
The best marketing doesn’t just sound good. It understands people, tells stories that matter, and connects the right message with the right person at the right time.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Shannon Clarke, Founder & CEO of The Clarke Collective, for a conversation about bringing purpose and empathy into marketing.
After 16 years in corporate marketing, Sh...
Guest: Shannon Clarke
Sept. 16, 2026
Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Conrad O'Connell, Founder of BuildUp Bookings, joins the Marketing With Purpose Kit to explain why reducing OTA dependence is the first step in turning vacation rental marketing into a revenue engine, from tracking brand-name searches to saying no to distracting channels and leading clients with empathy through a crisis.
Guest: Conrad O'Connell
Sept. 9, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marci Kleinsasser, CFE, VP of Franchise Development Marketing at HOTWORX and founder of Kleinsasser Growth Advisors, joins the Marketing With Purpose Kit on franchisee recruitment and marketing as a growth partner: a seat at the leadership table, clear roles and goals, and customer feedback that can redirect a campaign.
Guest: Marci Kleinsasser, CFE
Sept. 2, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Chrisane Giard, Director of Brand Technology at Clean Air Lawn Care and Clean Air Mosquito Control, joins The Bliss Business Podcast's Marketing With Purpose Kit to explore balancing brand and lead generation: the systems, coaching calls, and internal CRM that align a national franchise network.
Guest: Chrisane Giard
Aug. 26, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Christine Perkett, CEO and Co-Founder of The Nova Method, joins The Bliss Business Podcast's Marketing With Purpose Kit to explore translating data into human stories: building customer trust and connection as AI reshapes marketing.
Guest: Christine Perkett
Aug. 19, 2026
Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Lizzy Young, Director of Marketing at Creative World School, joins the Marketing With Purpose Kit series to explain how full-funnel marketing systems turn customer acquisition, lifecycle strategy, and local activation into a measurable revenue driver for growing franchise and multi-location brands.
Guest: Lizzy Young
Aug. 12, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Travis Arnesen, Vice President of Marketing at Service Experts, joins the Marketing With Purpose Kit series to explain marketing KPI accountability: the five business metrics his team is measured by, so every dollar connects to a real outcome instead of a vanity number.
Guest: Travis Arnesen
Aug. 5, 2026
Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Ben Cohen, Chief Marketing Officer at French Florist, joins the Marketing With Purpose Kit series to explain marketing ROI accountability: why every dollar has to answer to real business growth, treating himself as a steward of the franchise owners whose capital funds the marketing.
Guest: Ben Cohen
July 29, 2026
Marketing With Purpose Kit: Aligning Marketing With Business Growth
In this Marketing With Purpose Kit segment of The Bliss Business Podcast, Nelson Montini, Brand Manager at Top Rail Fence, explains why franchise marketing alignment starts with fixing the friction between marketing and operations, not chasing another campaign metric.
Guest: Nelson Montini
July 22, 2026
Marketing With Purpose Kit: Breaking Down Silos Across Teams
In this Marketing With Purpose Kit segment of The Bliss Business Podcast, Rebecca Throop, Director of Marketing at Merchants Fleet, unpacks cross-functional team alignment: how shared goals, servant leadership, and data-driven systems turn marketing, sales, and operations silos into a real growth engine.
Guest: Rebecca Throop
July 15, 2026
Marketing With Purpose Kit: The Truth Behind Purpose-Led Brands
Sportball's Laura Peever explains why purpose can't be marketed into existence, and what it actually takes to build a purpose-led brand strategy that holds up under pressure.
Guest: Laura Peever
July 8, 2026
Marketing with Purpose Kit: The Strategic Value of a Fractional CMO
In this Marketing With Purpose Monologue Edition of The Bliss Business Podcast, host Tullio Siragusa unpacks fractional CMO leadership: how it brings clarity, alignment, and accountability to growing companies that are not yet ready for a full-time marketing executive, and what real progress should look like.
Guest: Tullio Siragusa
July 1, 2026
Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
In this Marketing With Purpose Kit segment, Michelle Hubner, Director of Marketing at Ideal Siding, explains how a clear revenue target, connected data, and cross-team alignment turn franchise marketing revenue into a system that compounds instead of just producing activity.
Guest: Michelle Hubner
June 24, 2026
Why Franchisees Need Always-On Marketing with Tullio Siragusa
In this special Marketing With Purpose Monologue Edition, Tullio Siragusa breaks down why franchisees need always-on marketing: a five-layer framework for reading local demand, share capture, and the lag between investment and revenue, so a rational-sounding budget cut doesn't quietly become a growth problem.
Guest: Tullio Siragusa
June 17, 2026
Marketing With Purpose Kit: Breaking Down Silos Across Teams
In this Marketing With Purpose Kit segment of The Bliss Business Podcast, Sara Whiteleather, Senior Director of Marketing at Batteries Plus, shares how aligning marketing teams around shared metrics connects digital, ecommerce, and operations into one seamless customer experience for growing franchise brands.
Guests: Sara Whiteleather , sara
June 10, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
In this episode of The Bliss Business Podcast, Chris McGee, VP of Marketing at Batteries Plus, explains why treating marketing like a marketing investment portfolio protects brand building from short-term demand pressure, and how franchise marketing agility turns weather-driven demand into revenue.
Guest: Chris McGee
June 3, 2026
Marketing With Purpose Kit: Why Human Connection Still Wins in a Data-Driven Retail World
In this episode of The Bliss Business Podcast, Mike Martin, Co-Founder of Replay Sports Cards, explains why human connection in retail still wins even as AI and self-service tools spread, and how trade nights, live streams, and long-term thinking turn customers into a lasting community.
Guest: Mike Martin
May 27, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
In this Marketing With Purpose Kit segment of The Bliss Business Podcast, Laura Rice, MBA, CFE, Owner of Rice Fractional CMO, explains why marketing as a revenue engine starts with a shared revenue target, and why CRM data and cross-team alignment matter more than campaign creativity alone.
Guest: Laura Rice
