Videos
Video - Becoming the Answer: AEO for ETFs and Investment Managers
The way investors find financial information is changing. Search engines increasingly provide synthesized AI answers before someone ever reaches a fund page or investment-manager website. So what happens when your prospective investor asks an AI engine about your category, strategy, ETF or firm?
In this episode of The B.L.I.S.S. ETF Marketing Podcast, Mike Liwski sits down with Zero Company Performance Marketing's Gabe Malinis to explore Answer Engine Optimization—or AEO—and wha…
Video - Food, Stories, and Human Connection with Karl Wilder
The most memorable journeys aren't always about the places we visit.
They're about the people we meet along the way.
A shared meal, a conversation with a local chef, or a story told by someone whose life is very different from our own can change how we see the world.
In this episode of The Bliss Business Podcast, we welcome Karl Wilder, chef, author, entrepreneur, and Co-Founder of The Chef Tours, a global culinary travel company built around a simple philosophy…
Video - Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Customer data is valuable. But turning it into revenue is what makes it powerful.
Marketing becomes a true growth engine when businesses use customer insights to create more relevant experiences, strengthen loyalty, and uncover new opportunities for revenue.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by David Buckingham, CEO of Ecrebo, to explore how marketing can become a stronger driver of business growth.
David is a seas…
Video - Creating Space for Connection with Tony Ditzler
Sometimes improving someone's life begins with improving the space around them.
A more accessible kitchen, an organized pantry, or a home that simply works better can create greater comfort, independence, and peace of mind.
In this episode of The Bliss Business Podcast, we welcome Tony Ditzler, President of ShelfGenie, a Neighborly company specializing in custom glide-out shelving and home organization solutions. With more than 20 years of franchise leadership experience…
Video - Are Businesses Outsourcing Empathy?
What happens when businesses know more about their customers than ever before, but understand them less?
In this special episode of The Bliss Business Podcast, hosts Stephen Sakach and Tullio Siragusa explore a provocative question: Are we using AI and technology to better serve people, or simply becoming more effective at influencing their behavior?
Inspired by the phrase “Outsourcing Empathy,” Stephen and Tullio examine the growing tension between personalization, persuasion, an…
Video - Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Data can tell you what customers do. But do you understand why they do it?
In a world driven by analytics, metrics, and performance indicators, meaningful customer connection still depends on understanding people, their needs, and the cultural factors that shape their decisions.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Dorian Lawson, Marketing CEO at Thyseed, to explore customer connection in a data-driven world.
…
Video - Compassion That Grows Beyond Care with Tasia Drayton
Compassion is more than a feeling.
It can be the foundation of a business that changes lives.
In this episode of The Bliss Business Podcast, we welcome Tasia Drayton, Founder and CEO of Compassionate Connections Home Care, a Florida-based organization providing personalized in-home support for seniors, veterans, and families.
Tasia began her entrepreneurial journey at just 24, drawing on her experience as a Certified Nursing Assistant and her passion for helping people fe…
Video - Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
People don't just connect with brands. They connect with what those brands make them feel.
Purpose-driven marketing starts with understanding people, building community, and creating experiences that make customers feel like they belong.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Caitlin Cano, Quarter Life Retired Marketing Director, for a conversation about bringing purpose and empathy into marketing.
Bas…
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing isn't just about generating demand. It's about driving business growth.
When marketing strategy is aligned with business goals, it can do more than attract customers. It can help build market categories, accelerate revenue, and create lasting competitive advantages.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, to explore how ma…
Video - Systems That Fit Real People with Graham Skidmore
Too many systems ask people to fit into models that were never designed for the full range of human experience.
In health, wellness, and work, that can leave people feeling misunderstood, unsupported, or labeled as limited when what they really need is a more individualized path forward. In this episode of The Bliss Business Podcast, we welcome Graham Skidmore, Co-Founder of Harmony Health Institute, for a conversation on Inclusive Innovation for the Future of Wellbeing.
Harm…
Video - The Human Side of Execution with Michelle Martin
Great execution does not happen just because a team has goals.
It happens when people understand how to work together, communicate clearly, use their strengths, reduce friction, and build the conditions where performance can actually last.
In this episode of The Bliss Business Podcast, we welcome Michelle Martin, leadership and team performance consultant, coach, and author. Michelle helps operations-focused companies develop leaders, strengthen team dynamics, and translate b…
Video - Foxy, Inclusive, and Sustainable with Kyla Dufresne
Beauty businesses are not just places where people receive services.
They can be places where people feel comfortable in their bodies, welcomed without assumptions, connected to a local community, and part of a brand that cares about more than the appointment.
In this episode of The Bliss Business Podcast, we welcome Kyla Dufresne, Founder and CEO of Foxy Box Laser + Wax Bar, a Canadian hair removal franchise redefining the waxing and laser experience with bold branding, incl…
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
A strong brand doesn’t just build recognition. It drives growth.
For franchise businesses, aligning marketing with business goals means creating a brand strategy that works at every level, from local locations to national expansion.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Abby Fogel, Vice President of Brand Management & Communications at Unleashed Brands, to explore how marketing can support business growth.
With …
Video - ETF Marketing Attribution: Connecting Campaigns to AUM and Fund Flows
ETF marketers can measure impressions, clicks, traffic, and engagement.
But eventually, someone asks the harder question:
What happened to the ETF?
Did AUM grow? Did creations increase? Did trading activity change? And can any of that reasonably be connected to the marketing?
In ETF Marketing Attribution: Connecting Campaigns to AUM and Fund Flows, Mike Liwski speaks with Dan Bloch, Product Owner and Analytics Lead working with Arro Financial Communications, about how ETF ma…
Video - The Mindful Culture at Hounds Town with Rob Flanagan
Culture is not something that happens in the background.
It shapes how people lead, how franchisees feel supported, how teams handle pressure, and how a brand grows without losing the heart that made it special.
In this episode of The Bliss Business Podcast, we welcome Rob Flanagan, CEO/President and Cultural Co-Founder of Hounds Town USA, a dog daycare, boarding, and pet care franchise with more than 100 locations across the country. Hounds Town began with a mission rooted i…
Video - Marketing with Purpose: The CMO Has Outgrown Marketing
The CMO's role is changing. Is your organization ready?
Marketing is no longer just about campaigns, leads, and brand awareness. Today's CMO must understand the entire business, champion the customer, connect teams, and lead with strategic judgment.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, Tullio Siragusa, Author, Speaker, Coach, and COO of Zero Company, shares his perspective on why the CMO has outgrown marketing and what this…
Video - Coffee, Care, and Inspired Leadership with Natalie Fairchild
Coffee has a way of bringing people together.
It breaks the ice, softens the room, creates a pause in the day, and gives people a simple reason to connect.
In this episode of The Bliss Business Podcast, we welcome Natalie Fairchild, Founder and Chief Inspirational Officer of Pacific Perks Coffee, a mobile café company built around creating fun, personalized food and drink experiences for events, teams, businesses, and life’s special moments. Pacific Perks was created to help …
Video - Sushi Lessons for Stronger Teams with Kaz Matsune
Some of the deepest leadership lessons do not come from boardrooms. They come from kitchens, apprenticeships, repetition, observation, and the quiet moments when someone learns by watching closely.
In this episode of The Bliss Business Podcast, we welcome Kaz Matsune, sushi chef, founder of Breakthrough Sushi, bestselling author, business mentor, and keynote speaker. Kaz founded Breakthrough Sushi in 2012, beginning with a small Craigslist-advertised class of three people that grew i…
Video - Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Purpose isn’t a buzzword. It’s how you choose to show up.
The best marketing doesn’t just sound good. It understands people, tells stories that matter, and connects the right message with the right person at the right time.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Shannon Clarke, Founder & CEO of The Clarke Collective, for a conversation about bringing purpose and empathy into marketing.
After 16 years in corporate mark…
Video - Building Community for Fresh Starts with Genevieve Dreizen
Starting over is one of the most human experiences we share.
Whether someone is navigating divorce, grief, a move, a career shift, coming out, or another major life transition, they often need more than advice. They need practical support, emotional permission, and a community that knows how to show up.
In this episode of The Bliss Business Podcast, we welcome Genevieve “Jenny” Dreizen, Co-Founder and COO of Fresh Starts Registry, the first platform dedicated to supporting pe…
Video - Beyond SEO: How AEO and GEO Are Rewriting the ETF Product Page
Search is changing from “give me links” to “help me understand.”
For ETF issuers, that means SEO still matters—but being ranked may no longer be enough. Your content increasingly needs to be understandable, extractable, credible and useful enough to become part of an answer.
This episode explains SEO, AEO and GEO in plain English and introduces a practical idea for ETF marketers: The ETF product page needs to evolve from a digital fact sheet into an answer-ready due-diligence…
Video - Growth with Discipline and Heart with Heather Harris
Franchise growth is exciting, but sustainable growth requires more than speed.
It requires discipline, trust, strong teams, clear systems, and a deep understanding of the people behind every brand, founder, franchisee, and community.
In this episode of The Bliss Business Podcast, we welcome Heather Harris, CEO of Franchise FastLane, a franchise development company that works with established brands to drive accelerated growth with structure and clarity. Franchise FastLane’s approa…
Video - Culture, Color, and Connection with Allison Steimel
Hair salons have always been about more than hair.
They are places where people express identity, build confidence, connect with stylists, and feel seen in a personal way. That makes culture especially important in a brand like Bishops Cuts/Color, where creativity, service, and community all meet.
In this episode of The Bliss Business Podcast, we welcome Allison Steimel, Brand President of Bishops Cuts/Color, part of the Head to Toe Brands family of beauty and wellness franch…
Video - Stories That Serve a Bigger Good with Allison Steimel
Hair salons have always been about more than hair.
They are places where people express identity, build confidence, connect with stylists, and feel seen in a personal way. That makes culture especially important in a brand like Bishops Cuts/Color, where creativity, service, and community all meet.
In this episode of The Bliss Business Podcast, we welcome Allison Steimel, Brand President of Bishops Cuts/Color, part of the Head to Toe Brands family of beauty and wellness franch…