Videos
Stories That Serve a Bigger Good with Kristi Eaton
Some stories do more than build visibility. They build awareness, empathy, trust, and momentum for causes that deserve to be seen.
In this episode of The Bliss Business Podcast, we welcome Kristi Eaton, Founder and CEO of ke comms, a mission-driven public relations and storytelling agency based in Tulsa and working globally. ke comms works with purposeful brands, organizations, and causes to amplify impactful stories through media relations, social media, writing, and creative commun…
Empathy at the Heart of Beauty Leadership with Kayla Bramlet
Beauty and wellness leadership is deeply human.
Behind every appointment is a guest who wants to feel cared for, a team member who wants to feel supported, and a local owner working to create a place where people feel welcome, healthy, and confident.
In this episode of The Bliss Business Podcast, we welcome Kayla Bramlet, Brand President of Frenchies Modern Nail Care, part of the Head to Toe Brands family of beauty and wellness franchise concepts. Frenchies is known for its c…
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing and business growth should never operate on separate tracks.
When they’re aligned, marketing becomes a powerful engine for franchise expansion.
For franchise brands, that means connecting marketing strategy with franchise development, growth goals, and the realities of building a scalable system.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Marci Kleinsasser, CFE, Founder of Kleinsasser Growth Advisors and VP of Franchise …
Video - Scaling Franchises with Purpose with Danielle Scott
Franchise growth is not just about adding locations. It is about expanding with the right people, the right systems, and the right long-term vision.
In this episode of The Bliss Business Podcast, we welcome Danielle Scott, Chief Development Officer at Alliance Franchise Brands, a franchise network serving the marketing, print, signage, and graphics communications industries with nearly 500 locally owned businesses across North America. Danielle was named Chief Development Officer in …
Video - Resist Commoditization: Thought Leadership for ETF Issuers
In a crowded ETF market, differentiation cannot depend only on fee, features, or a product category.
If advisors and investors cannot hear a meaningful difference, the market defaults to sameness.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski speaks with Bill Sherman, COO of Thought Leadership Leverage, co-host of the Leveraging Thought Leadership podcast, and lead author of The Thought Leadership Handbook.
They discuss …
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing can’t drive sustainable growth if the systems behind it can’t keep up.
The strongest franchise brands connect marketing strategy, technology, and operations to create systems that help both the business and its franchise owners grow.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Chrisane Giard, Director of Brand Technology at Clean Air Lawn Care and Clean Air Mosquito Control.
Chrisane leads brand and technology strate…
Video - Emotional Intelligence at Home-Service Scale with Michael Silva-Nash
Home services are built inside deeply personal spaces.
When a team enters someone’s home, they are not just delivering a service. They are entering a place connected to family, routines, trust, privacy, stress, pride, and peace of mind.
In this episode of The Bliss Business Podcast, we welcome Michael Silva-Nash, President of Molly Maid®, part of the Neighborly family of home service brands.
This conversation continues the learning we began in July with Mike Davis, CEO of …
Video - Connection at The Lash Lounge with John Babcock
Beauty and wellness brands are built on more than services.
They are built on trust, consistency, confidence, and the relationships created inside every local studio.
In this episode of The Bliss Business Podcast, we welcome John Babcock, Brand President of The Lash Lounge, part of the Head to Toe Brands platform. This conversation is especially meaningful because we hosted Meg Roberts, CEO of Head to Toe Brands, on the show in June to explore how franchise leadership, culture, m…
Video - Make the Story Repeatable: Building a Strong ETF Narrative
Many ETF issuers have strong products and weak narratives.
They can explain the fee, the holdings, the methodology, and the performance table. But when asked what the market should remember, the answer often becomes generic.
Larissa Banting, APR, returns to The B.L.I.S.S. ETF Marketing Podcast for part two of our series on ETF visibility and authority.
This episode focuses on building a strong ETF narrative:
• Why product features are not enough
• How to build f…
Video - Personal Branding That Builds Trust with Vanessa Errecarte
Personal branding is often misunderstood.
For many people, it feels like self-promotion, performance, vanity metrics, or trying to become louder in an already noisy world. But Vanessa Errecarte offers a more thoughtful path: personal branding rooted in service, clarity, credibility, and contribution.
In this episode of The Bliss Business Podcast, we welcome Vanessa Errecarte, CEO of Marketing Simplified, author of Valuable & Visible: Redefining Personal Branding by Leadin…
Video - Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Data can tell you what customers are doing.
But the right story can tell you why they trust you.
In a world where technology, AI, and data are transforming how brands communicate, meaningful customer connection still depends on making complex ideas clear, human, and trustworthy.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Christine Perkett, CEO & Co-Founder of The Nova Method.
Christine is an enterprise narrative strate…
Video - Beyond the Factsheet: Why Podcasts Matter for ETF Issuers
ETF issuers do not only need more visibility. They need the right conversations.
In a market with thousands of ETFs competing for attention, a podcast can give an issuer something a factsheet and ad usually cannot: time to explain complexity, humanize leadership, and build trust through a real conversation.
In this episode of The B.L.I.S.S. ETF Marketing Podcast, Mike Liwski speaks with Larissa Banting, APR, owner of El Bee PR, about why podcasts deserve a serious place in ET…
Video - Conscious Growth the FIT4MOM Way with Lisa Druxman
Some leaders grow businesses. Others grow movements.
In this special return episode of The Bliss Business Podcast, we are honored to welcome back Lisa Druxman, Founder of FIT4MOM, speaker, author, and longtime advocate for women, wellness, and community.
Lisa first joined us on August 29, 2024, for a beautiful conversation on Building Community and Connections in Business, where she shared how FIT4MOM became more than a fitness organization: it became a powerful support netwo…
Video - Cats, Coffee, and Conscious Franchising with Sandra Cagan
A cat café is more than coffee and cats. At its best, it is a place where people connect, shelter animals find homes, and business becomes a bridge between purpose and community.
In this episode of The Bliss Business Podcast, we welcome Sandra Cagan, Founder and Owner of Orlando Cat Café, the first cat café in the state of Florida. Founded in 2016, Orlando Cat Café partners with animal welfare organizations and café partners to create a welcoming space where guests can relax, connect…
Video - Cats, Coffee, and Conscious Franchising with Sandra Cagan
A cat café is more than coffee and cats. At its best, it is a place where people connect, shelter animals find homes, and business becomes a bridge between purpose and community.
In this episode of The Bliss Business Podcast, we welcome Sandra Cagan, Founder and Owner of Orlando Cat Café, the first cat café in the state of Florida. Founded in 2016, Orlando Cat Café partners with animal welfare organizations and café partners to create a welcoming space where guests can relax, connect…
Video - Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Marketing shouldn't just create activity.
It should create measurable revenue.
The strongest marketing organizations connect strategy, customer insight, execution, and sales to build systems that move the business forward.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Lizzy Young, Director of Marketing at Creative World School.
A Certified Franchise Executive and Certified Franchise Marketer, Lizzy has spent th…
Video - The Emotional Intelligence of High Performance with Scott Greenberg
Business performance is never just about systems, strategy, or execution. It is also about the human energy behind the work.
In this episode of The Bliss Business Podcast, we welcome Scott Greenberg, business performance expert, workforce leadership speaker, author of The Wealthy Franchisee and Stop the Shift Show, and creator of the Hourly Employee Management System. Scott’s work focuses on leadership, team performance, customer experience, franchise success, and the human elements …
Video - Purpose After Acquisitions and the 30/60-Day Alignment Plan
Acquisition can create scale, investment capability, distribution reach, and a broader ETF lineup.
But a collection of respected teams and strong products does not automatically create a coherent parent brand.
Employees may remain connected to the firms they originally joined. Sales teams may tell different versions of the company story. Advisors may understand individual strategies while remaining uncertain about what the larger organization represents.
In this episo…
Empathy in Property Management: Timmi Ryerson | Bliss
Empathy in property management is not a poster on a wall, it is whether the tenant with a leaking pipe gets an answer today. Watch Timmi Ryerson, Founder and CEO of Smart Property Systems, walk Stephen Sakach and Tullio Siragusa through a platform built so that nothing falls between the cracks for any of the six groups involved: subscriber, staff, owner, tenant, inspector and agent, and vendor.
Timmi managed properties by hand in the 1980s, with no internet and no cell phones, and la…
Video - Books with a Bigger Purpose with Mark Tuggle
Small business bookkeeping systems don't have to stay a source of dread, Mark Tuggle argues. Watch the CEO of Telos Bookkeeping walk through how he helps owners move from avoidance to relief to possibility, including the Profit First method that automatically routes money toward the causes a business says it cares about.
Also on screen: why Mark won't hand fully AI-driven bookkeeping to his clients, and his answer to the question every purpose-driven owner eventually asks, …
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
Franchise marketing strategy has to answer one question first: what belongs at corporate, and what belongs to the local franchisee? Watch Travis Arnesen, VP of Marketing at Service Experts, walk through how he divides national brand work from door-to-door local execution, and the standards that keep the customer experience consistent everywhere.
Also on screen: Travis's crisis-response playbook, built from a real, costly product recall, and the KPIs he holds his own marketing te…
Video - Seven Questions to Ask Before Launching an ETF
The ability to launch an ETF does not automatically mean the product should exist or that it belongs under your brand.
Every proposed fund needs a clear investor job, a credible reason for existing, a repeatable story, and an organization prepared to support it beyond the initial launch campaign.
In Seven Questions to Ask Before Launching an ETF, Michael Liwski introduces a framework for evaluating whether a proposed ETF strengthens the issuer’s purpose, portfolio, and long-t…
Video - Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Franchise marketing data discipline means knowing what the numbers can't tell you, Ben Cohen says. Watch the CMO of French Florist explain why he treats data as an input rather than the decision-maker, especially across franchise markets with very different local personalities.
Also on screen: the World Cup ticket story that had nothing to do with a floral sale, and why Ben believes retention deserves more attention than the acquisition metrics marketing teams usually lead with.…
Video - Thought Leadership That Moves Markets with Bill Sherman
How introverts share big ideas isn't about becoming an extrovert, Bill Sherman argues, it's about finding the one idea that energizes you enough to speak up. Watch the COO of Thought Leadership Leverage and lead author of The Thought Leadership Handbook answer the audience question on introverted leaders directly, plus his four-part test for a core idea: provocative, generous, distinctive, and short enough that someone else can carry it for you.
Also on screen: what Bill ca…