Videos
Video - Empathy at Neighborly Scale with Mike Davis
Empathy is not a soft idea in business. It is a leadership capability that shapes trust, service, culture, and performance.
In this episode of The Bliss Business Podcast, we welcome Mike Davis, Chief Executive Officer of Neighborly, the world’s largest home services company. Neighborly includes more than 30 brands and 5,500 franchises, collectively serving more than 14 million customers through the repair, maintenance, and enhancement of homes and businesses.
Mike brings deep…
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
The best marketing strategies don't just build brands.
They build better businesses.
When marketing is aligned with operations and business objectives, it stops being a cost center and becomes one of the strongest drivers of franchise growth.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Nelson Montini, Brand Manager at Top Rail Fence.
Nelson is a franchise marketing leader with a proven track record of tu…
Video: Generational Travel Trailer Design with Tim Elinski
Watch Tim Elinski, Founder and Fabricator of Pin Drop Travel Trailers, break down what generational travel trailer design actually looks like on the shop floor in Miami, Arizona.
Tim explains how a steel chassis injected with two inches of closed-cell foam creates what he calls a "super insulated ice chest," why Pin Drop's patent-pending Eco-Cool Ventilation System exists to eliminate the roof-mounted vents that cause leaks on most RVs, and why he calls himself "a…
Video - From Headlines to Flows: Building an ETF Growth Engine
The ETF market rewards timing - but timing only creates a moment.
An issuer still has to turn that moment into understanding, sales conversations, platform access, follow-up, and durable trust.
In From Headlines to Flows: Building an ETF Growth Engine, Mike Liwski speaks with Paul Marino, Chief Revenue Officer of Themes ETFs, about the commercial system behind ETF adoption.
Paul brings a rare combination of journalism, PR and media knowledge, sales leadership, RIA dis…
Video: Storytelling for Organizational Change—Ben Green
Watch Ben Green, Lead Consultant at The Storytellers (part of Accenture), break down storytelling for organizational change — the practical, six-chapter framework his team uses to turn a transformation strategy into something people actually believe and act on.
In this conversation, Ben explains why most change efforts stall at "communication" instead of connection, and why empathy — not more slides — is what closes that gap. He walks through the six chapters step by step: …
Video - Emotional Intelligence for Durable Growth with Brad Poulos
Business growth is not only about strategy, capital, or ambition. It is also about emotional intelligence: knowing when to push, when to pause, when to listen, and when to make hard decisions with clarity.
In this episode of The Bliss Business Podcast, we welcome Brad Poulos, small business professor, entrepreneur, advisor, and author of The Small Business Operator’s Manual and Most Problems Solve Themselves. Brad brings more than 30 years of experience building, scaling, fixing, and…
Video: Curiosity Over Criticism with Rebecca Throop
Watch Rebecca Throop, Director of Marketing at Merchants Fleet, break down "curiosity over criticism," the operating premise she uses on her own team and across departments to build real alignment.
Rebecca explains how a simple shift, asking people to walk through their point of view instead of defending how something's always been done, opens the door to honest dialogue. She also shares the story of leading marketing and fundraising for a New Hampshire mental health c…
Video: Clear Marketing for Technical Products—Josh Porter
Watch the full conversation: fractional CMO Josh Porter joins The Bliss Business Podcast to unpack clear marketing for technical products — why brilliant AI and developer tools so often lose buyers the moment the story gets murky.
In this video, Josh argues that clarity is an emotional-intelligence skill, not just a marketing one. He explains why technically strong teams default to feature lists — “they don't care how big your context window is… they just care that it does” — an…
Video - The Reddit Playbook for ETF Issuers
What makes Reddit beautiful for ETF marketing can also make it uncomfortable.
People ask direct questions. They compare experiences. They challenge vague claims. And they use language that may be very different from the language inside an issuer’s marketing deck.
In The Reddit Playbook for ETF Issuers, Haley Anderson joins Mike Liwski for her second appearance on The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker.
They discuss:
• How to identify target a…
Video: Radical Candor in Leadership with Brad Poulos
Watch Brad Poulos, small business professor and author of Most Problems Solve Themselves, unpack radical candor in leadership: telling people the truth, kindly, even when it's uncomfortable.
Brad shares the real story behind it: early in his career, he asked a star employee to review him as a manager. The employee hesitated three times before finally telling him the truth: "you're an effing tyrant." Brad calls those four words life-changing, and explains how facin…
Video - Marketing With Purpose Kit: The Truth Behind Purpose-Led Brands
Purpose isn't a marketing campaign.
It's a way of doing business.
The brands people trust most don't create purpose through clever messaging. They earn it by consistently living their values in every decision, every customer interaction, and every employee experience.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Laura Peever, Head of Marketing at Sportball.
Laura is a marketing leader and brand …
Video - The Distance Between a Great Product and Real Adoption
A great ETF product can still be a long way from real adoption.
The portfolio may be differentiated. The process may be disciplined. The team may have deep conviction.
But the market still has to understand the portfolio role, repeat the story, access the fund, clear due diligence, and feel confident enough to recommend it.
In the next episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski speaks with Bill Davis, Managing Partner and Por…
Video - Paws, Trust, and Franchise Growth with Nicole Peel
Pet sitting is not just a convenience. It is a relationship built on trust, consistency, and the peace of mind families feel when their pets are cared for like they are part of someone else’s family.
In this episode of The Bliss Business Podcast, we welcome Nicole Peel, Founder and CEO of Pawsitively Spoiled, a pet sitting franchise that began in Kokomo, Indiana in 1990 as a way for Nicole to make extra money while attending college. What started through word of mouth eventually beca…
Video - Marketing with Purpose Kit: The Strategic Value of a Fractional CMO
Many companies do not have a marketing problem. They have a marketing leadership gap.
The team may be working hard, campaigns may be running, and agencies may be producing deliverables—but without a clear strategy connecting marketing to revenue, customer needs, and business priorities, activity can quickly become fragmented.
In this special Marketing With Purpose Monologue Edition from The Bliss Business Podcast, host Tullio Siragusa explores the importance and value of frac…
Video - Greener Lawns, Stronger Businesses with Kelly Giard
Sustainability does not have to compete with profitability. When environmental responsibility is built into the business model, it can create differentiation, customer trust, and opportunities for meaningful growth.
In this episode of The Bliss Business Podcast, we welcome Kelly Giard, Founder and CEO of Clean Air Lawn Care, an eco-friendly lawn care franchise built around electric equipment, solar-powered operations, organic treatments, and services designed to be safer for families…
Video - The ETF Attention Gap: When Ads Work but Presence Doesn’t
In ETF marketing, a healthy CTR can hide a bigger problem: your ads may work when they appear, but your fund may still not be present enough in the market to earn belief.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski welcomes Fred Navas back for a practical paid-media diagnostic conversation. Together, they unpack how ETF issuers can tell whether the real issue is message, budget, targeting, landing page, channel sequencing, or measurem…
Video - Stewarding Homes, Trust, and Legacy in Hospitality with Tom Goodwin
Hospitality is not simply about managing reservations. It is about caring for homes, honoring trust, and creating experiences that bring families back year after year.
In this episode of The Bliss Business Podcast, we welcome Tom Goodwin, second-generation Steward and CEO of Mountain Laurel Chalets, a family-owned vacation rental company serving Gatlinburg since 1972.
Tom joins us to explore what it means to lead with stewardship in an industry increasingly shaped by consolid…
Video - Market Engineering: Building Markets That Win with Bruce Cleveland
Bruce Cleveland is returning to The Bliss Business Podcast.
When Bruce first joined us in May 2025, we explored how companies move from promising ideas to repeatable, scalable growth. This time, he returns to discuss his new book, Market Engineering: Because Markets Don’t Build Themselves, and why building a strong product is no longer enough to create lasting market leadership.
Drawing on decades of experience at Oracle, Apple, Siebel Systems, and C3.ai—as well as investment…
Video - Building Community, Trust, and Impact Through Conscious Leadership with Kim Bode
Business can be profitable, outspoken, community-centered, and deeply human at the same time.
In this episode of The Bliss Business Podcast, we welcome Kim Bode, CEO and Founder of 8THIRTYFOUR, a communications and learning company built through more than 20 years of entrepreneurship, advocacy, resilience, and unapologetic leadership.
Kim joins us to explore how conscious capitalism can shape the way companies communicate, build trust, support communities, and create meaningf…
Video - Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Marketing shouldn't be measured by activity.
It should be measured by revenue.
The companies growing fastest today aren't just investing in marketing. They're building scalable systems that turn strategy, customer insights, and execution into measurable business results.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Michelle Hubner, Director of Marketing at Ideal Siding a fast-growing home services franchise…
Video - ETF Marketing That Turns Complex Funds Into Clear Investor Stories
ETF marketing leaders are facing a harder problem than many people realize.
The category is growing. The shelf is expanding. Active, thematic, commodity, alternatives, and specialized strategies are giving investors and advisors more choice than ever.
But more choice also means more confusion.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski sits down with Catherine Weigel, Managing Partner, ETF Marketing at Sprott Inc., to…
Video - Beauty in Scale: Empowering Franchise Leaders with Meg Roberts
Scaling a franchise brand takes more than systems and capital. It requires strong leadership, trusted mentors, and a culture that helps owners and teams grow together.
In this episode of The Bliss Business Podcast, we welcome Meg Roberts, CEO of Head to Toe Brands, a beauty and wellness franchise platform that includes The Lash Lounge, Frenchies Modern Nail Care, Bishops Cut & Color, and Delta Crown Extensions.
Meg has spent nearly two decades in franchising. She grew The…
Video - Why Franchisees Need Always-On Marketing with Tullio Siragusa
Marketing should not disappear the moment short-term results become difficult to measure.
The strongest franchise growth strategies treat marketing as an always-on system: one that builds visibility, trust, and local demand long before the customer is ready to buy.
In this special Marketing With Purpose Monologue Edition from The Bliss Business Podcast, Tullio Siragusa explores why franchisees need always-on marketing and why treating marketing as a monthly expense can quietl…
Video - Scaling Wellness Through Purpose and Community with Jolita Brilliant
A wellness business can begin with one practitioner, one room, and one deeply personal commitment to helping others. Scaling that care requires more than ambition. It requires resilient leadership, repeatable systems, and a community centered purpose.
In this episode of The Bliss Business Podcast, we welcome Jolita Brilliant Sakmanaite, Founder of Brilliant Massage & Skin and author of From Solo Therapist to Spa Empire. Since opening her independent massage practice in Burlington…