Videos
AI Will Amplify Your Culture, Not Fix It
Most teams think AI is a productivity upgrade. It is more accurate to treat it as a culture amplifier.
In Episode 10 of the BLISS monologue series, Stephen Sakach breaks down a simple truth: AI will not fix misalignment, politics, or fear-based behavior. It will scale them. Fast.
Stephen covers:
• The first question leaders should ask before adopting AI: what kind of human system is AI entering
• Why trust, clarity, and agency determine whether AI becomes a force multi…
Video - The Power of Emotional Intelligence in Business with Angela Coté
Emotional intelligence is often talked about in leadership.
But in fast-paced, high-performance environments like franchising, it becomes a critical driver of clarity, accountability, and results.
In this episode of The Bliss Business Podcast, we will welcome Angela Coté, Founder and CEO of AC Inc., a franchise industry thought leader who helps franchisees move from overwhelm to action.
With a rare 360-degree perspective across franchising, as a former multi-unit fran…
Video - Marketing With Purpose Kit: Driving Scalable Growth Through Marketing
The best franchise systems don’t just market the brand.
They empower every location to win locally.
Too many brands chase expansion without building the marketing foundation needed to support operators on the ground. The real advantage comes from aligning strategy, storytelling, and execution at scale.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Kelly Mance, VP of Marketing of Premium Service Brands.
Kelly leads the in…
Video - Building Community and Connection in Business with Ruth Ellen Elinski
Community is often talked about as a value.
But for small businesses, entrepreneurs, and local economies, community is a critical driver of resilience, growth, and long-term success.
In this episode of The Bliss Business Podcast, we will welcome Ruth Ellen Elinski, Associate State Director of the Arizona SBDC Network, an entrepreneur and leader deeply committed to supporting small business development and community impact.
Ruth Ellen has launched multiple businesses, …
Video - Flows Follow Purpose: Where Provocative Meets Authentic in ETF Marketing
In ETF marketing, the temptation is to lead with features, factsheets, holdings, and index language alone. But a fund does not earn belief just because it is technically accurate. It earns belief when the truth of the product meets the deeper human meaning behind it.
In this episode of The B.L.I.S.S. ETF Marketing Podcast, Mike Liwski sits down with Stephen Sakach, CEO of Zero Company Performance Marketing, to unpack why the strongest brands and products live at the intersection cros…
Video - Customer Experience Starts Inside the Company
Tullio Siragusa continues the BLISS Monologue Series with Episode 9, focused on a truth every marketer and leader needs to internalize: customer experience starts inside the company.
BLISS stands for Build Love Into Scalable Systems. In this episode, we explore why customer experience is not primarily a front-end effort. Scripts, messaging, and service standards matter, but they cannot compensate for internal friction. Customers feel the downstream effects of internal culture and int…
Video - Building Community and Connection in Business with Matt Dyer
Community is often seen as something intangible.
But in today’s business landscape, connection is not just cultural, it is measurable, scalable, and directly tied to performance.
In this episode of The Bliss Business Podcast, we will welcome Matt Dyer, CEO & President of Merchants Fleet, a global leader with decades of experience in fleet management, operations, and organizational growth.
Matt has led large-scale organizations across international markets, includi…
Video - Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Data can tell you what your customers do.
But connection is what makes them stay.
In a world driven by analytics and performance metrics, the brands that truly grow are the ones that build community, trust, and lasting relationships.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Trisha Peña, VP of Marketing at Burn Boot Camp.
Trisha leads marketing strategy across the Burn Brands ecosystem, including Burn Boot Camp, Burn…
Video - Closing the ETF Loop (When the Loop Is Actually Broken)
Every ETF marketer eventually runs into the same frustrating reality: the scoreboard is incomplete.
You can drive awareness, spark interest, and create meaningful engagement, yet still be asked to explain outcomes that happen in places you cannot see. Brokerage platforms, advisor conversations, investment committees, model portfolios. The path is real, but the loop is broken.
In this episode of The BLISS ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski and Josh Pri…
Video - The Role of Empathy in Leadership with Greg Essenmacher
Empathy is not often the first word that comes to mind in high-performance, results-driven industries.
But in environments where trust, communication, and decision-making are critical, empathy can be the difference between missed opportunities and meaningful outcomes.
In this episode of The Bliss Business Podcast, we will welcome Greg Essenmacher, CEO of GnA Consult, a leader in Fixed Full Arch dentistry who helps practices transform their performance through patient experien…
Video - Talent Practices Make Bliss Visible
Tullio Siragusa continues the BLISS Monologue Series with Episode 8, focused on talent practices and the simple truth they reveal: culture is not what a company says. Culture is what a company does.
BLISS stands for Build Love Into Scalable Systems. In this episode, we explore why talent practices are where BLISS becomes visible in a way everyone can feel. Hiring, onboarding, performance evaluation, recognition, growth, and exits are the moments that tell the truth about what an orga…
Video - The Role of Empathy in Leadership with Alberto J. Ortiz
Empathy is often talked about in leadership, but not always fully understood.
In fast-paced, results-driven environments, it can sometimes feel like empathy and performance are in tension. But in reality, the strongest leaders know that empathy is what drives connection, trust, and long-term success.
In this episode of The Bliss Business Podcast, we will welcome Alberto J. Ortiz, CEO and President of ATAX, a leader with nearly two decades of experience in the tax industry and…
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing doesn’t drive growth on its own.
Alignment does.
When marketing, sales, and operations move in sync, brands don’t just grow — they scale with purpose and consistency.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Becky Beyer, Vice President of Marketing for Pillar To Post.
Becky Beyer brings a wealth of experience from franchising industries including real estate to her role at Pillar To Post. She started her c…
Video - The Underused Workhorse for ETF Issuers
Most ETF issuers do not have a YouTube problem. (Well, other than the fact they're not on YouTube.)
They have a clarity problem.
If an investor cannot understand your strategy in seconds, attention fades before trust has a chance to build. That is why clarity is not just a messaging choice. It is a growth lever. And few channels scale clarity better than YouTube.
In this episode of The BLISS ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski and Haley Anderso…
Video - Building Community and Connection in Business with Leslie Youngblood
Community is not built through visibility alone.
It is built through connection, consistency, and the ability to tell stories that truly resonate.
In this episode of The Bliss Business Podcast, we will welcome Leslie Youngblood, Founder and CEO of Youngblood MMC, a marketing leader, entrepreneur, and podcast host who helps brands go from overlooked to unforgettable through strategic storytelling and smart execution.
With more than 20 years of experience in marketing and ad…
Video - Decision Architecture Reduces Friction
Tullio Siragusa continues the BLISS Monologue Series with Episode 7, focused on decision architecture and why unclear decision-making is one of the biggest hidden drains in business.
BLISS stands for Build Love Into Scalable Systems. In this episode, we explore a simple reality: teams are often not tired because the work is hard. They are tired because decisions are messy. When people do not know who owns the call, when input is needed, what principles guide trade-offs, or whether a …
Video - Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
The market doesn’t need more marketing.
It needs marketing that actually matters.
In a world flooded with noise, the brands that win are the ones built with clarity, conviction, and a deep understanding of the people they serve.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Courtney Joaquin, Founder & CEO of Too Much Consulting.
Courtney is a fractional CMO and growth leader with 15+ years of experience in highly reg…
Video - Service as Infrastructure: The Heart of a Blissful Business with Julie Budkowski & Brian Baird
What if service was not just an action, but infrastructure?
What if the most successful organizations and even societies were built on a foundation of contribution, connection, and purpose?
In this episode of The Bliss Business Podcast, we will welcome Julie Budkowski, Managing Director, and Brian Baird, Founder & Executive Director of the National Museum and Center for Service, two leaders dedicated to elevating service as a powerful force for community impact, leadership, an…
Video - Building Community and Connection in Business with Vince Quinn
Community is one of the most powerful drivers of business growth.
But building it takes more than just creating content. It requires intention, strategy, and real connection.
In this episode of The Bliss Business Podcast, we will welcome Vince Quinn, Founder of SBX Productions, a podcast strategist and former national radio host who helps businesses turn content into clients by building meaningful communities.
After nearly a decade in sports radio, including producing for …
Video - Winning the ETF ZMOT: Search, Ticker Hunts, and the Confirm and Trade Pattern
Does your ETF product page start with what your visitor wants to know most?
Most ETF website visits are not research sessions. They are decision sprints.
ETF marketers do not have a traffic problem. They have a trust-at-speed problem.
One of the easiest mistakes in ETF marketing is to treat every website visit like a long-form research journey. But many of the most important visits are short, high-intent, and confirmation-driven.
Someone searches your ticker.
They la…
Video - Operating Rhythms Turn Trust Into Execution
Tullio Siragusa continues the BLISS Monologue Series with Episode 6, focused on operating rhythms, the practical place where BLISS becomes real inside an organization.
BLISS stands for Build Love Into Scalable Systems. In this episode, we explore why many organizations do not have a performance problem. They have a rhythm problem. Smart people, good intentions, and real opportunity still stall out when there is no reliable cadence for clarity, decisions, and follow-through. That unce…
Video - The Role of Empathy in Leadership with Steph Porter
Empathy is often talked about in leadership.
But in high-pressure environments, it is not always easy to practice.
In this episode of The Bliss Business Podcast, we will welcome Steph Porter, Founder of Ink&Iron PR, a communications leader known for her empathy-driven leadership style and her ability to help brands show up loudly, proudly, and with purpose.
With over 15 years of experience across agency and in-house roles, Steph has led multi-million-dollar campaigns for br…
Video - Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
What if your marketing didn’t just grow a business…
but changed someone’s life?
In a world focused on clicks, conversions, and performance metrics, it’s easy to forget the human impact marketing can have when it’s rooted in purpose and empathy.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Gareth Bain, Fractional CMO and Founder of Got Legs Digital Marketing.
Gareth is an award-winning growth strategist with over 17 years of …
Video - ETF Launch Marketing Plan: The 90-Day System to Earn Adoption
Launching an ETF can feel like being asked to control the weather—you're expected to drive flows in a crowded market where the journey breaks across platforms you can't fully see. In this capstone episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski delivers a 90-day execution manual designed to help issuer ETF CMOs and marketing teams earn belief before they ask for an allocation.
In This Episode, You Will Learn:
- Phase 1 — Days 1–14 (T…