Liquid Death brand voice, plus Mailchimp, Tom's, and Oatly: Stephen Sakach, Tullio Siragusa, and Mike Liwski on how to match tone to purpose in every channel.
Liquid Death brand voice is punk rock meets stand-up comedy, and it works because it matches the company's purpose. Stephen Sakach, Tullio Siragusa, and Mike Liwski compare it with three other brands that sound like what they believe.
Watch to learn:
• How Liquid Death makes sustainability feel like rebellion instead of a lecture
• Why Mailchimp keeps its tone witty, approachable, and jargon-free
• What makes Tom's sound like an open hand instead of a hard sell
• How Oatly turns carton copy into a cultural movement
• Three questions to ask before you settle on your own voice
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-purpose-in-the-brands-tone-and-voice/
More Marketing With Purpose Kit episodes: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa