Brand loyalty case studies from REI, Apple, and Nike: Stephen Sakach, Tullio Siragusa, and Mike Liwski on why purpose and emotional connection pay off.
Brand loyalty case studies from REI, Apple, and Nike take center stage as Stephen Sakach, Tullio Siragusa, and Mike Liwski explain how purpose and emotional connection pay off over the long haul.
Watch to learn:
• How REI turned down Black Friday revenue and built trust instead
• Why Apple's community still supports premium pricing
• What Nike's purpose gave it when backlash hit
• The four numbers to track beyond the sale: lifetime value, retention, advocacy, and brand equity
• Why the hosts say purpose "isn't just good ethics, it's good economics"
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-marketing-roi-with-a-long-term-lens/
More Marketing With Purpose Kit episodes: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa