Watch the hosts of Marketing With Purpose break down avoiding purpose washing: five guardrails to keep your brand's purpose real and provable.

A purpose washing checklist starts with one question: does your purpose show up everywhere, or just in your marketing?

In this video, Stephen Sakach, Mike Liwski, and Tullio Siragusa break down purpose washing, the cousin of greenwashing, and share the five guardrails they use to check whether a brand's actions actually match its words.

Watch for:
• Real examples: Patagonia and Cost Plus Drugs prove it with radical transparency, while others got called out for jumping into causes with no long-term follow-through
• The five-point checklist: consistency, evidence and transparency, employee alignment, long-term commitment, and clear boundaries
• Why "would your employees say you live by your purpose" is the sharpest gut-check there is
• Why saying no to the wrong revenue is the clearest signal a brand means what it says

📅 Wednesday, September 3, 2025
🕗 8:00 AM PDT
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa

Read the full show notes and episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-avoiding-purpose-washing-by-staying-authentic-in-your-actions-and-claims/

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