Howard Waterman of The Waterman Group on running a crisis tabletop exercise, pre-approved messaging, and clear roles so a team is ready before trouble hits.
Howard Waterman, Founder and CEO of The Waterman Group, explains why every team should run a crisis tabletop exercise before it ever needs one, and what surfaced when he ran one for a fiber startup ahead of Florida's hurricane season.
Watch to learn:
• Why Howard says you can't wing a crisis, and why a quick response also has to be accurate
• The core elements of a crisis plan: internal roles, pre-approved messaging, and practice
• The tabletop question that showed a startup it needed satellite phones
• Why customer-facing employees need the same talking points as the CEO
• How Verizon told its number portability story live on CNBC and CNN
• Howard's startup formula: the right message, the right audience, at the right time
Howard started his career in broadcast news and spent more than two decades at Verizon. He treats crisis readiness like a muscle: the more prepared a team is, the more clarity and empathy it can bring when the pressure is real.
Listen to the full episode: https://www.theblisspodcast.com/building-community-and-connection-in-business-with-howard-waterman/
Guest profile: https://www.theblisspodcast.com/guests/howard-waterman/
Read the recap: https://www.theblisspodcast.com/blog/the-power-of-communication-in-building-community-and-trust/
More Featured Guest conversations: https://www.theblisspodcast.com/categories/bliss-businesses-series/
Connect with Howard Waterman on LinkedIn: https://www.linkedin.com/in/howard-waterman/