How brands evolve their mission without losing their soul: Stephen Sakach, Tullio Siragusa and Mike Liwski unpack six examples and what Blockbuster missed.
How brands evolve their mission is easier to see than to explain, so this video walks through six companies that grew their purpose without abandoning it. Stephen Sakach, Tullio Siragusa, and Mike Liwski trace each shift and what it opened up.
Watch to learn:
• How Airbnb went from affordable places to stay to belong anywhere
• Why National Geographic widened from exploration to caring for the planet
• How charity: water expanded its definition of success beyond funding wells
• What Netflix did that Blockbuster did not
• How REI and Lego stayed true to their roots while their audiences changed
Mike also shares what a corporate jet pilot taught him about small, steady course corrections: alignment, not reinvention.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-growing-your-mission-without-losing-your-soul/
More Marketing With Purpose Kit episodes: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa