Bo Lowery of Wild Birds Unlimited on scaling local franchise ideas: how one store's best idea gets tested, piloted, and shared across the franchise system.
Bo Lowery, Vice President of Marketing at Wild Birds Unlimited, walks through scaling local franchise ideas: how a program one store invents becomes something every store can run.
Watch to learn:
• The questions Wild Birds Unlimited asks before a franchisee's idea goes system-wide
• Why the brand pilots new ideas in a handful of stores before recommending them to everyone
• How the feeder swap turns trade-in feeders into donations for schools and nursing homes
• How a franchise advisory council and a monthly marketing survey keep ideas flowing up from the field
• Why the brand gives an annual award to franchisees whose local efforts matter more than they think
• What a "how did I do" culture looks like from the CEO down
Bo is candid that not every good idea makes the jump: "there are times when it is a fabulous idea for a store at the local level, but it's really tough to systematize and scale for various reasons." Even then, she says, a no often "just inspires another idea."
🎙️ Hosted by Stephen Sakach and Mike Liwski
🎧 Produced by Tullio Siragusa
Listen to the full episode: https://www.theblisspodcast.com/building-community-and-connection-in-business-with-bo-lowery/
Meet Bo Lowery: https://www.theblisspodcast.com/guests/bo-lowery/
Read the companion post: https://www.theblisspodcast.com/blog/building-community-as-a-business-advantage/
Explore more Featured Guest conversations: https://www.theblisspodcast.com/categories/bliss-businesses-series/
Learn more about Wild Birds Unlimited at wbu.com.