Videos
Why Employees Sabotage AI with Kevin Surace
Why employees sabotage AI, and what leaders can do about it, is one of the sharpest questions in this conversation with Kevin Surace, author, keynote speaker, CEO, and widely known as the father of the AI virtual assistant.
Kevin shares a story from his own software QA work, where people on the ground edited AI output to make it fail, and explains why he sees fear, not the technology, as the real obstacle to AI rollouts.
Watch to learn:
• Why Kevin says AI replaces tasks, …
Video - Family Values in a Franchise Business #podcast #franchise #leadership #businesspodcast #values
🔎 Did you know that 70% of franchise businesses fail within their first five years ? (Source: Franchise Business Review)
But it doesn't have to be that way.
Join us for an episode of The Bliss Business Podcast with Carnie Fryfogle , CEO of @cr3americanexteriors, as we explore how empathy, innovation, and purpose can transform franchise success.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll discuss:
+ How Carnie’s people-firs…
Video - Building a Human-Centric Company Culture #podcast #companyculture #leadership #businesspodcast
Grief in the Workplace: Are We Doing Enough?
📊 Did you know that one in nine employees in the U.S. experiences the death of a loved one each year ? Yet 51 percent of those employees leave their job within 12 months of the loss (Harvard Business Review).
Join us for an episode of The Bliss Business Podcast with Justin Clifford , CEO of @BereaveCommunity as we explore how businesses can support grieving employees with compassion, clarity, and care.
🎙️ Hosted by Stephen …
What Are You Paid For? Purpose in Leadership with Bob Gappa
What are you paid for? Bob Gappa, Founder and CEO of Management 2000, says that one question can change how a team sees its work, and he walks through it with Stephen Sakach and Mike Liwski on The Bliss Business Podcast.
Watch to learn:
• How Bob left a firm over a values conflict and started Management 2000 in 1981
• Why he asks clients to write down on paper what they are paying him for
• The Peter Drucker lesson: you manage results and you lead people
• How Amazon show…
Video - Marketing With Purpose Kit: Avoiding Purpose-Washing by Staying Authentic in Your Actions and Claims
A purpose washing checklist starts with one question: does your purpose show up everywhere, or just in your marketing?
In this video, Stephen Sakach, Mike Liwski, and Tullio Siragusa break down purpose washing, the cousin of greenwashing, and share the five guardrails they use to check whether a brand's actions actually match its words.
Watch for:
• Real examples: Patagonia and Cost Plus Drugs prove it with radical transparency, while others got called out for jumping…
Honesty in a Crisis with Michael Ward
Michael Ward, Founder and CEO of Paminga, joins Stephen Sakach and Mike Liwski on The Bliss Business Podcast to talk about honesty in a crisis, and why his mantra is simple: when in doubt, tell the truth.
Watch to learn:
• Why Michael says telling the truth is "100% about EQ" when something goes wrong
• How Paminga reaches out to customers proactively so no one is surprised
• Why he sees an inability to admit being wrong as a hiring red flag
• How he sets cultur…
Video - Colin McIntosh on Love Belonging in Business #podcast #leadership #businesspodcast
Can you build a business that does good for the world and makes a profit? Colin McIntosh has done it—twice.
📊 According to Deloitte, purpose-driven companies grow three times faster than their competitors.And 63 percent of consumers prefer to buy from companies that reflect their values (Cone Communications).
Join us for this episode of The Bliss Business Podcast with Colin McIntosh , Founder & CEO of @SheetsGiggles and @SheetsResume as we explore how conscious capitalis…
Checking In on Your Team with Katharine Manning
Katharine Manning, President of Blackbird and author of The Empathetic Workplace, joins The Bliss Business Podcast to talk about checking in on your team, and how to do it with care when something feels off.
Watch to learn:
• Why Katharine says empathy does not mean giving in to everybody else's wishes
• The fact-first way to open a check-in, followed by an open-ended question
• How a simple 1 to 10 rating lets people share how they are doing without the details
• Th…
Liquid Death Brand Voice and Three More Purpose-Led Tones
Liquid Death brand voice is punk rock meets stand-up comedy, and it works because it matches the company's purpose. Stephen Sakach, Tullio Siragusa, and Mike Liwski compare it with three other brands that sound like what they believe.
Watch to learn:
• How Liquid Death makes sustainability feel like rebellion instead of a lecture
• Why Mailchimp keeps its tone witty, approachable, and jargon-free
• What makes Tom's sound like an open hand instead of a hard sell
…
Run at the Problem with Kath Allen and Abbey Lee of Hike Doggie
Kath Allen, Founder of Hike Doggie, and her partner Abbey Lee explain why their team is taught to run at the problem instead of hiding from it, and what that looks like on a real day on the trail.
Watch to learn:
• How a hiker's mistake, and a dog named Bo, led to Hike Doggie's fourth franchisee
• Why Kath expects something to go wrong every day and treats it as an opportunity
• How thanking the team moved retention from about a year to four to eight years
• Why…
WD-40 Culture Lessons: Garry Ridge on Fixing the Culture
WD-40 culture lessons, straight from the leader who ran the company for 25 years. Garry Ridge, Chairman Emeritus of WD-40 Company and Founder of The Learning Moment, joins Stephen Sakach, Mike Liwski, and Tullio Siragusa on The Bliss Business Podcast to show what it takes to fix the culture instead of the people.
Watch to learn:
• The Maniac Pledge Garry created at WD-40 Company as a vaccine against finger-pointing
• Why he would throw out the annual review and hold quarterly c…
How Brands Evolve Their Mission: Airbnb, Netflix, REI and Lego
How brands evolve their mission is easier to see than to explain, so this video walks through six companies that grew their purpose without abandoning it. Stephen Sakach, Tullio Siragusa, and Mike Liwski trace each shift and what it opened up.
Watch to learn:
• How Airbnb went from affordable places to stay to belong anywhere
• Why National Geographic widened from exploration to caring for the planet
• How charity: water expanded its definition of success beyond funding well…
Mindful Meeting Rituals with Cindy Van Eeckhout
Mindful meeting rituals can change how a team feels in about three minutes. In this video from The Bliss Business Podcast, Cindy Van Eeckhout, certified mindfulness coach and Founder of Alegria Coaching, shows Stephen Sakach and Mike Liwski how she brings presence into a packed calendar.
Watch for:
• The three-minute opener: one minute of breathing, a round of appreciation, a few words on how you feel, and a 1 to 10 self-rating
• Why she repeats the same check-in at the end of …
Products That Prove Purpose: Bombas, Tony's Chocolonely and Purina
Products that prove purpose do the marketing for you, because every customer interaction shows what the brand believes. Stephen Sakach, Tullio Siragusa, and Mike Liwski walk through real brands that built their beliefs into the offer itself.
Watch to learn:
• How Bombas bakes giving into every purchase
• Why Who Gives a Crap ties its packaging to its sanitation mission
• How the uneven bars of Tony's Chocolonely start a conversation without a single ad
• Why a Purina…
The Who What When List and 13-Week Goals with David Greer
Leadership coach David Greer walks through the who what when list, the weekly habit that turns a leadership meeting into clear deadlines, clear owners, and clear tasks.
Watch to learn:
• How the one-page strategic plan from Verne Harnish's Scaling Up keeps a growing company on track
• Why David recommends a two-day annual off-site and a one-day off-site every quarter
• Why 13 weeks is long enough to get a lot done and short enough to regroup
• Why the weekly leadersh…
Scaling Local Franchise Ideas with Bo Lowery
Bo Lowery, Vice President of Marketing at Wild Birds Unlimited, walks through scaling local franchise ideas: how a program one store invents becomes something every store can run.
Watch to learn:
• The questions Wild Birds Unlimited asks before a franchisee's idea goes system-wide
• Why the brand pilots new ideas in a handful of stores before recommending them to everyone
• How the feeder swap turns trade-in feeders into donations for schools and nursing homes
• How …
Running a Crisis Tabletop Exercise with Howard Waterman
Howard Waterman, Founder and CEO of The Waterman Group, explains why every team should run a crisis tabletop exercise before it ever needs one, and what surfaced when he ran one for a fiber startup ahead of Florida's hurricane season.
Watch to learn:
• Why Howard says you can't wing a crisis, and why a quick response also has to be accurate
• The core elements of a crisis plan: internal roles, pre-approved messaging, and practice
• The tabletop question that showed…
Purpose-Led Content Examples: Headspace, LEGO and Red Bull
Purpose-led content examples make the idea of a purpose platform easy to see. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Ash Maher look at how Headspace, LEGO, and Red Bull build content around a belief instead of a product.
Watch to learn:
• How Headspace uses content to normalize mental wellness instead of selling meditation
• Why LEGO content now reaches adults as well as kids, down to adult LEGO therapy sessions
• How Red Bull Media Ho…
Comfort Over Quotas in Car Sales with Andrew Sardone
Andrew Sardone, Founder of AutoKnerd, explains why dealerships should put comfort over quotas, and what changes on the showroom floor when they do.
Andrew started selling cars by simply talking to people and enjoying it. Then he learned the standard playbook and watched customers get treated as transactions. In this conversation with Stephen Sakach and Tullio Siragusa, he walks through the process he teaches instead.
Watch to learn:
• Why Andrew says "your quotas shou…
Loving Boundaries at Work with Michael Nicolais
Loving boundaries at work sound like a contradiction until Michael Nicolais explains them. In this video from The Bliss Business Podcast, the CEO of Loyalty Business Brokers tells Stephen Sakach and Tullio Siragusa how he keeps teams, clients, and contractors connected without becoming a pushover.
Watch for:
• Why he tells his team you don't have to like everybody, but you have to love everybody
• How he turns "you guys" into "we" with overseas contract…
Finding Your Brand White Space by Owning a Belief
Finding your brand white space means owning a belief your competitors have not claimed. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Ash Maher show how brands stand apart in crowded markets by leading with why instead of what.
Watch to learn:
• Why Ash says features are easy to copy, but beliefs are not
• How an electric bike or meal kit message changes when it starts with a belief
• How GoodRx and Cost Plus Drugs lead with fairness in acces…
Measuring the Member Experience with Devan Kline
Devan Kline, Co-Founder and Visionary of Burn Boot Camp, walks through measuring the member experience, and why he believes a brand feeling only scales when you treat it as a process.
Watch to learn:
• Why Devan says the feeling you get from a brand is "all a part of the process"
• How the Blue Carpet Experience works door to door, from parking lot music to a first high five
• Why a quiet Friday evening camp is when a Burn Ambassador has to shine most
• How E-My…
Replacing One-on-One Meetings with Chris Dyer
Chris Dyer, founder of PeopleG2 and author of The Power of Company Culture, makes the case for replacing one-on-one meetings with team meetings, and walks through the other habits he dropped on the way to a people-first culture.
Watch to learn:
• Why the weekly boss-and-direct-report check-in stalls decisions
• How team meetings carry goals, approvals, and accountability instead
• The year Chris promised himself he would not give anyone the answer
• Why a bad idea will no…
Persona-Driven Ad Copy: Meet Sophie the Bridge Builder
Persona-driven ad copy writes itself once you know what your customer values. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Mike Liwski take one flat persona, a 42-year-old VP of HR named Sophie, and rebuild her around what she cares about.
Watch to see:
• How Sophie goes from a job title to a bridge builder who cares about equity and human-centered leadership
• Why a 38-year-old VP of Marketing in Denver tells you almost nothing about what insp…