Videos
Video - PPC Bidding Strategies #podcast #marketingstrategy #marketingpodcast #ppc #digitalmarketing
Are you measuring what truly matters in your marketing?
In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend.
They cover:
* Why a 30-second phone call shouldn’t count as a conversion
* How to use Google Tag Manager and GA4 to track meaningfu…
Singular Focus Brand Strategy with Lindsey McFadden of Stretch Zone
Lindsey McFadden, Chief Marketing Officer at Stretch Zone, joins The Bliss Business Podcast's Marketing With Purpose Kit to break down singular focus brand strategy: how one clear service anchors every campaign in a business with over 400 locations.
Watch to learn:
• Why Lindsey says Stretch Zone does "one thing and one thing only"
• What a flat New Year campaign called Jumpstart revealed about timing and big-chain ad budgets
• How a daily stand-up call kept a…
Video - Marketing Objectives (Short-Term vs. Long Term) #podcast #marketingstrategy #marketingpodcast
Are you setting the right goals for your marketing dollars?
In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator.
Whether you're a startup or scaling brand, this episode gives you the roadmap to:
* Ali…
Why AI Experiments Fail with Professor Joseph Fuller
Why AI experiments fail is one of the first questions leaders should ask before they scale anything, and Professor Joseph Fuller of Harvard Business School has a blunt answer.
Watch to hear:
• Why Joseph says bolting AI onto today's processes does not work
• His "polluted data lakes" explanation for failed pilots
• How AI could help employers look past school and grade point average
• Why "context engineer" is replacing "prompt engineer"…
Video - Roles of Market Research & Consumer Insights #podcast #marketingpodcast #marketresearch
Are you setting the right goals for your marketing dollars?
In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator.
Whether you're a startup or scaling brand, this episode gives you the roadmap to:
* Ali…
Video - The Sales Funnel Stages #podcast #marketingstrategy #marketingpodcast #salesfunnel #salestips
Are you measuring what truly matters in your marketing?
In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend.
They cover:
* Why a 30-second phone call shouldn’t count as a conversion
* How to use Google Tag Manager and GA4 to track meaningfu…
Video - ROAS Meaning #podcast #marketingpodcast #marketingstrategy #sales #roi #returnoninvestment
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Breathing Practice for Leaders with Dr. Ron Stotts
Dr. Ron Stotts, three-time bestselling author and psychologist, joins Tullio Siragusa and Mike Liwski on The Bliss Business Podcast to share a breathing practice for leaders, and why he says the simplest place to start is noticing when you are not breathing.
Watch to learn:
• The Camp Pendleton moment that sent Ron looking for his own values
• Why he says outer business problems are a reflection of an inner challenge
• How a founder who micromanaged several businesses change…
Video - Keys to an Effective Marketing Budget Strategy #podcast #marketingstrategy #marketingpodcast
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Is the Funnel Broken? Liane Caruso of IMAGE Studios
Liane Caruso, Fractional CMO at IMAGE Studios, joins The Bliss Business Podcast's Marketing With Purpose Kit to ask a question many marketers are debating: is the funnel broken? Her answer comes from a franchise system of more than 100 locations.
Watch to learn:
• Why Liane still believes we buy from people we know, like and trust
• How IMAGE Studios balances short-term lead pressure with long-term brand equity
• Why the team shares one message through video, town halls…
Video - View Marketing Budget as an Investment #podcast #marketingstrategy #marketingpodcast #marketing
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Telehealth Patient Connection with Craig Larsen and Dr. Peter Fotinos
Craig Larsen, Co-Founder and CEO of Excel Medical, and Dr. Peter Fotinos, Chief Medical Officer, sit down with The Bliss Business Podcast to talk about telehealth patient connection: how a remote hormone care company stays personal at over 100,000 members.
Watch to learn:
• How Excel Medical turned 60-day patient check-ins into a phone-based symptom report
• Why Dr. Fotinos says symptoms are never trumped by bloodwork
• How at-home blood kits and an in-house lab keep care co…
Video - Best Marketing Budget Strategy #podcast #marketingstrategy #marketingpodcast #marketingbudget
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Video - What to Do After Bottom of Funnel Marketing #podcast #marketingstrategy #marketingpodcast
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Video - Bottom of Funnel Marketing #podcast #marketingstrategy #marketingpodcast #digitalmarketingpodcast
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Video - A Marketing Horror Story! #podcast #marketingstrategy #marketingpodcast #digitalmarketingpodcast
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Win the Franchise Draft with Will Bartholomew of D1 Training
Will Bartholomew, Founder and CEO of D1 Training, joins The Bliss Business Podcast to explain how to win the franchise draft: choose franchisees for their values first, and the culture follows.
Watch to hear:
• Why Will compares picking franchisees to a draft, and why know-how and capital are not enough
• How a playbook refined over 20-plus years keeps 150+ locations consistent
• The four core values D1 hires and promotes around
• Why he says "we always kept the main…
Lead Scoring Dashboard with Laura Rice of Celebree School
Laura Rice, Chief Marketing Officer at Celebree School, explains how a shared lead scoring dashboard keeps marketing, franchisees, and the enrollment center working from the same playbook.
In this Marketing With Purpose Kit conversation, Laura sits down with host Michele Brasfield to talk about what it takes to break down silos across teams.
Watch for:
• Why Laura says silos are solved through trust, empathy, and a shared sense of purpose, not org charts or more meetings
Video - Business Runs on Love — Care, Lead, Connect #podcast #businesspodcast #inspiredleadership
What if your business wasn’t just a brand—but a beloved part of the community?
Join us on The Bliss Business Podcast for an inspiring conversation with Sally Facinelli, CEO of @SaltyDawgPetSalon_Bakery —a fast-scaling pet care brand that’s redefining what it means to lead with empathy, loyalty, and heart.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How to build customer and franchise loyalty through emotional connection
✅…
Building AI Teammates with Liza Adams
Liza Adams, AI Advisor and CEO of Growth Path Partners, joins The Bliss Business Podcast to talk about building AI teammates and the human-AI organization they make possible.
Watch to learn:
• Why Liza sees AI as a thought partner, not a question and answer machine
• How people can build distinct AI teammates trained on brand voice, persona, and writing style
• Why sharing those teammates and linking them into workflows matters more than individual productivity
• How to m…
Video - Loving Leaders Tell the Hard Truth #podcast #leadership #businesspodcast #leadershipcoaching
What happens when you scale a business with your values—not at the expense of them?
Join us for a powerful conversation with Shannon Wilburn , Co-founder of @ShineExecutiveCoaching and co-founder of @justbetweenfriends as we explore how conscious capitalism creates deeper trust, stronger teams, and more meaningful growth.
In this episode, we’ll unpack:
+ What it really takes to build community inside your company and with your customers
+ How to scale a values-base…
Video - Love Is at the Heart of Business #podcast #businesspodcast #peopleoverprofit #leadership
What happens when a company grows because it puts people first—not in spite of it?
Join us for a episode of The Bliss Business Podcast with Jeff Wharton , CEO of @BloominBlindsHQ, as we explore how empathy isn’t just a leadership trait—it’s a growth strategy.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll discuss:
+ How Jeff leads a nationwide franchise with trust and emotional intelligence
+ What it looks like to operationalize empath…
Client Appreciation Gestures with Brendan Kamm
Brendan Kamm, CEO of Thnks, shares client appreciation gestures that actually land, from a $2.80 ice cream cone to a bowl of chicken soup, in this conversation on The Bliss Business Podcast.
Watch for the stories behind the strategy:
• The all-night RFP renewal where a surprise dinner changed how two teams worked together
• Why a year of Spotify went further than a $500 spot bonus
• The chicken soup test: meeting attendees returned about two weeks sooner
• The ice cream c…
Brand Loyalty Case Studies from REI, Apple, and Nike
Brand loyalty case studies from REI, Apple, and Nike take center stage as Stephen Sakach, Tullio Siragusa, and Mike Liwski explain how purpose and emotional connection pay off over the long haul.
Watch to learn:
• How REI turned down Black Friday revenue and built trust instead
• Why Apple's community still supports premium pricing
• What Nike's purpose gave it when backlash hit
• The four numbers to track beyond the sale: lifetime value, retention, advocacy, an…