Videos
Video - The Risks of Impulsive Decisions in Marketing #podcast #marketingstrategy #marketingmistakes
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before…
Video - The Client & Marketer Relationship #podcast #marketingstrategy #businessgrowth #marketingmistakes
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before…
Video - Testing & Optimizing Marketing Campaigns #podcast #marketingstrategy #ppc #googleads
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before…
Why Before the What with Julie Green of Heights Wellness Retreat
Why before the what is the alignment rule Julie Green, Vice President of Marketing at Heights Wellness Retreat, applies to every launch, new location, and campaign.
In this Marketing With Purpose Kit conversation, Julie sits down with host Mike Liwski to talk about what changed when Massage Heights became Heights Wellness Retreat, and how a franchise brand keeps its teams pulling in one direction.
Watch for:
• Why sales, operations, marketing, and training should shape the…
Average Performer to 350% Growth with Kim Daly
Kim Daly, Founder and CEO of The Zee Suite, joins The Bliss Business Podcast to share how she went from average performer to 350% growth in a single year, without changing her industry, her franchise system, or the economy around her.
Watch to learn:
• Why Kim says emotional intelligence is the difference between average performing and history making
• How she tells owners to put their arm around fear and step into the unknown
• Why she believes success is an internal game, …
The Role of Empathy in Leadership with Lyn Christian (Re-Broadcast)
Can empathy be a leadership superpower?
According to McKinsey, it’s now considered a core leadership competency. Yet most companies don’t have the systems to support it.
Join us for a LIVE episode of The Bliss Business Podcast with Lyn Christian, founder of SoulSalt Inc. and master certified coach, as we explore how empathy, purpose, and confidence work together to shape powerful leadership.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll…
Marketing and Sales Feedback Loop with Ash Maher of Falcon Wealth Planning
A marketing and sales feedback loop is the habit behind Falcon Wealth Planning's 14% conversion rate, and Ash Maher, its Chief Marketing Officer, walks through how it works.
In this Marketing With Purpose Kit conversation, Ash sits down with host Mike Liwski to talk about leading a marketing team with purpose and empathy through a difficult market.
Watch for:
• How marketing and the business development team trade objections and data so collateral and cadence keep imp…
Firms of Endearment and Love in Business with Raj Sisodia
Raj Sisodia, Co-Founder of Conscious Capitalism, joins The Bliss Business Podcast to talk about Firms of Endearment, the research behind companies loved by every stakeholder that still outperform the market.
Watch to learn:
• How writing about UPS moved Raj to tears and set the course of his work
• Why the companies in his original research beat the market nine to one over 10 years
• How Costco's 7% employee turnover compares with Walmart's 70%
• How Satya Nadel…
Reducing Restaurant Turnover with Jonathan Weathington
Jonathan Weathington, CEO of Shuckin Shack Oyster Bar, joins The Bliss Business Podcast to talk about reducing restaurant turnover by listening first, at a time when turnover across the industry was heading toward 200 percent.
Watch to learn:
• Why Shuckin Shack's company-owned locations were down about 40 percent in turnover from 2021 to 2022
• What employees asked for, from four 10-hour shifts to cell phone and health benefits
• The math behind keeping a great employe…
Customer Tornado Marketing with Dan Wheeler of K9 Resorts
Dan Wheeler, Chief Marketing Officer at K9 Resorts, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain customer tornado marketing: why the funnel is outdated and how a luxury pet care brand shows up across a non-linear journey.
Watch to learn:
• Why customer tornado marketing replaces the textbook funnel
• How K9 Resorts balances sprints (performance marketing) with marathons (brand storytelling)
• What two weeks inside the resorts taught Dan about…
Customer Advisory Board for a Startup with Ashley Wright
Ashley Wright, Founder and CEO of Plantista, joins The Bliss Business Podcast to talk about building a customer advisory board from day one, and why she never assumes she knows what customers need.
Watch to learn:
• How Plantista invited its first five customers onto a customer advisory board, with a little stock and 10 to 20 hours a quarter
• Why Ashley says data can tell whatever story you want it to tell, and what cook-alongs at General Mills taught her instead
• Why she …
Video - A Bad Google Ads Strategy #podcast #ppc #googleads #marketingpodcast #digitalmarketing
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing , joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical signifi…
Video - An Effective Google Ads Strategy #podcast #ppc #googleads #marketingpodcast #digitalmarketing
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing , joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical signifi…
The Cost of a Hiring Mistake with Mason Duchatschek
Mason Duchatschek, founder and CEO of Workforce Alchemy, joins The Bliss Business Podcast to break down the cost of a hiring mistake and what CEOs can measure before they make the next hire.
Watch to learn:
• Why a single hourly hiring mistake can cost about $6,400, and how fast that adds up
• The three things Mason screens for: skill, attitude and values, and behavior
• Why he compares hiring on resumes and interviews alone to playing Russian roulette
• How a Tony Robbin…
Video - Analyzing PPC Metrics #podcast #ppc #googleads #marketingstrategy #digitalmarketingstrategy
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significa…
Video - Gen Z Is More Comfortable with AI #podcast #businesspodcast #aiinbusiness #businessgrowth
Join us for an inspiring live episode of The Bliss Business Podcast featuring Brandon Powell, CEO of @hatchworksai.
In a world where businesses are increasingly called to do more than just make a profit, Brandon shares how HatchWorks AI has successfully integrated purpose and profit to create meaningful impact.
In this episode, we’ll explore:
+ How businesses can effectively balance financial goals with social impact
+ Real-world examples of companies thriving with…
Managed Marketing Program with Jessica Martin of Payroll Vault
Jessica Martin, Chief Marketing Officer at Payroll Vault, joins The Bliss Business Podcast's Marketing With Purpose Kit to break down her managed marketing program and how it shows franchisees a $45 return for every dollar they invest.
Watch to learn:
• Why alignment in franchising runs corporate to franchise to consumer
• How the managed marketing program compares franchisees who use it with those who do not
• What local visibility up almost 30 percent and doubled revi…
Video - Don't Forget Where You Came From #podcast #givingback #socialresponsibility #businesspodcast
Join us for an inspiring live episode of The Bliss Business Podcast featuring Brandon Powell, CEO of HatchWorks AI.
In a world where businesses are increasingly called to do more than just make a profit, Brandon shares how HatchWorks AI has successfully integrated purpose and profit to create meaningful impact.
In this episode, we’ll explore:
+ How businesses can effectively balance financial goals with social impact
+ Real-world examples of companies thriving with…
Video - Business Without Love #podcast #businesspodcast #businessgrowth #leadership #businesssuccess
What happens when a company decides to do good and do well at the same time?
Join us on The Bliss Business Podcast as we sit down with Steve Schwab, U.S. Army veteran turned purpose-driven CEO of @Casago, one of the fastest-growing vacation rental and property management brands in North America.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How emotional intelligence (EQ) shapes modern leadership
✅ Why conscious capitalism …
Visibility for Humble Leaders with Brooke Clark
Brooke Clark, Founder and CEO of Seat 1A Advisors, joins The Bliss Business Podcast to talk about visibility for humble leaders, and why sharing what you know is a way to serve, not to show off.
Watch to learn:
• How Brooke talked an accomplished, self-described "shrinking violet" into joining a panel
• The questions behind her approach: what is your message, who is your audience, and which rooms do you need to be in
• Why a sustainable cadence beats trying to &quo…
Video - The Role of a Business Purpose #podcast #businesspodcast #businessgrowth #businesssuccess
What does the future of work really look like—and how do we design for it today?
Join us on The Bliss Business Podcast for a forward-thinking conversation with Alpesh Doshi (@alpesh-doshi ) —Founder of Kendra Labs, systems thinker, technologist, and a leading voice in the evolution of organizational models.
Alpesh has spent his career helping companies embrace decentralization, agility, and purpose—not as buzzwords, but as the foundation for thriving, human-centric cultures.<…
Video - To Be Successful in Business, Love What You Do #podcast #businesspodcast #businessgrowth
What makes a business truly stand out? It’s not just great products or services—it’s the community and connections it builds along the way.
Join us on The Bliss Business Podcast as we sit down with Jason Parker, Co-Founder & CEO of K9 Resorts, to explore how strong relationships drive long-term success in business.
Jason has mastered the art of creating genuine community—both with pet owners and within his franchise network. K9 Resorts isn’t just a luxury pet care brand; …
Video - Love What You Do in Business #podcast #businesspodcast #businessgrowth #businessleadership
Success in business isn’t just about strategy and execution—it’s about understanding people. Emotional intelligence (EQ) is one of the biggest differentiators between good leaders and great ones, yet it’s often overlooked.
Did you know that 90% of top performers have high EQ, while only 20% of low performers do? (Source: TalentSmart)
Join us on The Bliss Business Podcast as we welcome Jason Olsen, Founder & CEO of @imagestudiosfranchise to explore how emotional intelligen…
Weekend Speak at Work with Gavin McMahon
Gavin McMahon, author, CEO, and co-founder of Fassforward and Story Business, joins The Bliss Business Podcast to explain weekend speak at work: the habit of talking about business the way you would away from it, in short, plain words.
Watch to learn:
• Why most people can only roughly say what the acronyms they use really mean
• The joke exercise Gavin uses to coach leaders who sound like a memo
• How a 5G handoff from engineer to product to marketing to sales shows where s…