Videos
Owning Mistakes as a Leader with Christine Heckart
Christine Heckart, CEO and Founder of Xapa, joins The Bliss Business Podcast to talk about owning mistakes as a leader, and why trust, accountability, and vulnerability matter more as AI rocks everybody's boat.
Watch to learn:
• Why Christine asks whether AI taking your job could be the best thing to ever happen to your career
• How Xapa's own your red practice works: name what went wrong before someone else does
• The trust framework Xapa teaches: affinity, integr…
Know Your Business Numbers with Tyler Wynn
Do you know your business numbers, or just your bank balance? Tyler Wynn, President of Ledgers USA, joins The Bliss Business Podcast to explain why so many owners misjudge their margins, and what changes when they finally see the real picture.
Watch to learn:
• Why Tyler says most owners don't even know what their margins are
• How one owner went from juggling debt to roughly tripling revenue once he understood his numbers
• Why Ledgers USA treats franchisees and employ…
Your Customer as the Hero of Your Purpose Story
Casting your customer as the hero is where a purpose-led brand story begins. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Mike Liwski show how brands turn purpose from a statement into a story people can see and share.
Watch to learn:
• Why Stephen compares brand storytelling to the hero's journey, with your customer in the lead role
• Tullio's four elements: a problem, a belief, a journey, and real-world proof
• Why Mike says shar…
Freedom Begins With No with Glenn Poulos
Glenn Poulos, co-founder of Gap Wireless and author of Never Sit in the Lobby, explains why freedom begins with no, one of the golden rules from his book, and why saying it well can be its own form of empathy.
Watch to learn:
• Why Glenn says your problems start the moment you say yes
• How to answer a last-minute request for another 3% without carrying the work back to the office
• Why he praises the effort behind a hard-won deal, not just the lucky bluebird order
• Why …
Video - Faisal Hoque: Does Love Belong In Business? #podcast #empathyinbusiness #businessgrowth #compassion
The most successful leaders aren’t just focused on strategy and execution—they cultivate mindfulness to enhance clarity, resilience, and decision-making.
Join us on The Bliss Business Podcast as we welcome Faisal Hoque, entrepreneur, best-selling author, and thought leader, for a conversation on Mindfulness in the Workplace.
In this episode, we’ll explore:
How mindfulness fuels leadership, innovation, and sustainable success
The connection between awareness and bet…
Video - Jennifer Bradbury: Does Love Belong In Business? #podcast #peopleoverprofit #empathyinbusiness
Businesses today have a responsibility to do more than just sell—they have the power to create real impact in their communities.
But how do companies move beyond transactions to build meaningful relationships with employees, customers, and the world around them?
Join us on The Bliss Business Podcast as we welcome Jennifer Bradbury, a corporate social responsibility leader with over 20 years of experience helping brands turn purpose into impact through philanthropy, social ini…
Video - Bruce Cleveland: What Role Does Empathy Play In Business? #podcast #empathy #leadership
What separates startups that fizzle from those that thrive?
Join us for an episode of The Bliss Business Podcast featuring Bruce Cleveland—founder & CEO of Traction Gap Partners, bestselling author of Traversing the Traction Gap, and the investor behind billion-dollar outcomes like Marketo, C3 AI., Vlocity, a Salesforce Company, and Doximity.
🎙️ Hosted by Stephen Sakach, Michael Liwski & Tullio Siragusa
In this conversation, we explore:
✅ Why most comp…
Video - Liesel Mindrebo Mertes: What Role Does Purpose Have In Business? #podcast #purposedriven #leadership
Empathy in Leadership: Why It’s More Than a Soft Skill
📊 92% of employees say empathy is undervalued in the workplace, yet 76% believe it directly impacts productivity. (Source: Businessolver)
According to the APA, over 59% of workers report negative effects from work-related stress.
Clearly, leaders are missing a critical ingredient.
Join us for this episode of The Bliss Business Podcast with Liesel Mindrebo Mertes , founder of Handle with Care, as we explore…
Video - Pim de Morree: Does Love Belong In Business? #podcast #empathyinbusiness #businesssuccess
Traditional corporate structures are being challenged. Hierarchy, bureaucracy, and outdated leadership models are giving way to self-managed organizations that prioritize trust, autonomy, and purpose.
But how do companies actually make this shift work in practice?
Join us on The Bliss Business Podcast as we welcome Pim de Morree, co-founder of Corporate Rebels, a global movement redefining how we work.
For years, Pim and his team have studied and advised some of the w…
Video - Richard Huffman: What Role Does Love Play In Business? #podcast #empathy #empathyinbusiness
Richard Huffman has spent decades shaping a business model where community is at the center—helping families, educators, and franchisees create environments where children thrive.
In this episode, we’ll explore:
✅ The power of authentic community in business growth
✅ How storytelling fosters trust and deepens brand connection
✅ Strategies for scaling while maintaining a people-first approach
The businesses that will thrive in the future won’t just be the ones wi…
Video - Evolving Customer Types #podcast #customerexperience #customerengagement #businessgrowth #boomers
What if business success wasn’t just measured in revenue—but enjoy?
Companies that cultivatemeaningful experiences stand out. Few understand this better than Jim Carpenter, Founder & CEO of @wildbirdsunlimited681 a purpose-driven brand that has built a thriving community around the love of nature.
Join us onThe Bliss Business Podcast as we explore:
✅ How to create a company culture that spreadsjoy and connection
✅ The power ofpurpose-driven retail and custom…
Video - Improve Employee Loyalty #podcast #loyalty #businesssuccess #businessgrowth #employeeengagement
What if business success wasn’t just measured in revenue—but enjoy?
Companies that cultivatemeaningful experiences stand out. Few understand this better than Jim Carpenter, Founder & CEO of @wildbirdsunlimited681 a purpose-driven brand that has built a thriving community around the love of nature.
Join us onThe Bliss Business Podcast as we explore:
✅ How to create a company culture that spreadsjoy and connection
✅ The power ofpurpose-driven retail and custom…
Video - Your Employees Are The Company #podcast #leadership #purposedriven #businesssuccess #businessgrowth
What if business success wasn’t just measured in revenue—but enjoy?
Companies that cultivatemeaningful experiences stand out. Few understand this better than Jim Carpenter, Founder & CEO of @wildbirdsunlimited681 a purpose-driven brand that has built a thriving community around the love of nature.
Join us onThe Bliss Business Podcast as we explore:
✅ How to create a company culture that spreadsjoy and connection
✅ The power ofpurpose-driven retail and custom…
Conversion Value Calculator Walkthrough with Josh Prizer
Conversion value calculator walkthrough: in Episode 2 of the ROI Driven Marketing Masterclass, Josh Prizer, VP of Digital Marketing at Zero Company, shares his screen with Tullio Siragusa and builds the value of a lead from scratch for a window treatment business.
Josh enters each stage of the funnel, from phone call to booked appointment, in-home consult, estimate, and sale, then adds a $3,800 average ticket. The tool values each call at $1,900. He explains why that is break-even ra…
Nonviolent Communication at Work with Holly Golebiowski
Nonviolent communication at work is the conflict tool Holly Golebiowski reaches for first. In this video from The Bliss Business Podcast, the Partner at LeaderSkills shows Stephen Sakach and Tullio Siragusa how naming a feeling, not just a problem, changes a hard conversation.
Watch for:
• Why getting mad at work usually means there is a conversation you need to have
• How "I feel like I don't matter" lands differently than "you're always late"
…
Saying No With Purpose: Lessons From REI and Dr. Bronner's
Saying no with purpose is one of the hardest and most valuable things a brand can learn. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Mike Liwski show how two well-known brands passed on easy revenue to stay true to what they stand for, and how you can build the same habit.
Watch to learn:
• Why Tullio says you have to be okay with the dirty looks when you protect your brand
• The softer alternative: saying yes within clear parameters
• How …
Never Stop Split Testing with Josh Prizer
Watch Josh Prizer, VP of Digital Marketing at Zero Company, explain why you should never stop split testing, in the final episode of the ROI Driven Marketing Masterclass with Tullio Siragusa.
Josh's rule is simple: test creative, images, words, and landing pages at every budget level. A team spending $1,000 a month tests less than one spending $100,000, but neither should stop.
In this video:
• The compliance-forced landing page change Josh says took time on site from…
Scaling a Profitable Ad Budget with Josh Prizer
Josh Prizer, VP of Digital Marketing at Zero Company, walks Tullio Siragusa through scaling a profitable ad budget in Episode 4 of the ROI Driven Marketing Masterclass, from cutting the first losing keywords to steady, measured growth.
Watch to learn:
• Why Josh starts optimization by cutting losers, not chasing winners
• How a window coverings client went from $388 per lead to a $112 average across its second year, as Josh tells it
• Why he raises budget in 15 to 20% steps …
How to Run a Purpose Audit Ritual With Your Team
A purpose audit ritual is one of the simplest ways to keep every team living the same why. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Mike Liwski show how purpose works inside a company, not just in its advertising.
Watch to learn:
• How Tullio's purpose audit ritual works, from a monthly team reflection to a story-sharing moment at an all hands meeting
• Why the ritual only works once your purpose is defined, and why it has to be co-own…
Data-Driven Attribution Explained with Josh Prizer
Data-driven attribution explained in plain terms: in Episode 3 of the ROI Driven Marketing Masterclass, Josh Prizer, VP of Digital Marketing at Zero Company, walks Tullio Siragusa through a single buyer journey and asks who should get the credit for the sale.
Josh traces one path from a display ad to a paid search click, two organic visits, and a final direct visit. Under last-click attribution, that direct visit takes all the credit, and the early keywords that started the journey b…
Five Whys Technique: Uncovering What Your Customers Feel
The five whys technique is a simple way to get past polite, surface answers and reach what your customers actually feel. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Mike Liwski show how to dig for the emotional insight that makes a brand matter.
Watch to learn:
• Why Tullio calls it the moment your audience thinks, that's for me
• The water-tracking app example: feature, benefit, then the deeper truth
• Mike's three questions, sta…
Flexible Marketing Budgets with Josh Prizer
Flexible marketing budgets are the thread running through Episode 1 of the ROI Driven Marketing Masterclass. Josh Prizer, VP of Digital Marketing at Zero Company, tells Tullio Siragusa why a fixed annual budget can quietly slow growth, and what to do instead.
Josh's view is that the most effective campaigns let spend follow results. When a campaign goes from earning 5x to 10x, that is the moment to talk about adding budget. When returns fall, pulling back while the market correc…
Preserving Senior Independence with Patricia Morrison
Preserving senior independence takes more than finishing a checklist, and in this conversation Patricia Morrison shows what it looks like inside a client's home. Patricia is a registered nurse and the Founder and Owner of Social Pulse Home Care Agency, which serves aging adults in the Myrtle Beach area.
Watch to learn:
• Why Patricia's caregivers ask clients to show them how they like the laundry run and the bed made
• The coaching she gives her team on words that enc…
Video - Marketing With Purpose Kit: The Difference Between Mission, Vision, and Purpose
Is your brand truly aligned with its purpose, or just throwing around buzzwords?
📊 According to EY and Harvard Business Review, 89 percent of executives believe a strong sense of collective purpose drives business success, yet only 46 percent say their company actually operates that way.
In this week’s Marketing With Purpose Kit episode of The Bliss Business Podcast, we break down the difference between mission, vision, and purpose, and why getting them confused is costing yo…