Devan Kline of Burn Boot Camp on measuring the member experience: the Blue Carpet checklist that keeps the same warm welcome across 400 gyms in 44 states.
Devan Kline, Co-Founder and Visionary of Burn Boot Camp, walks through measuring the member experience, and why he believes a brand feeling only scales when you treat it as a process.
Watch to learn:
• Why Devan says the feeling you get from a brand is "all a part of the process"
• How the Blue Carpet Experience works door to door, from parking lot music to a first high five
• Why a quiet Friday evening camp is when a Burn Ambassador has to shine most
• How E-Myth by Michael Gerber shaped his view that every business should run like a franchise
• Why he balances profit and culture like walking a tightrope
• His advice to his younger self: your ambition is not your identity
Devan started Burn Boot Camp in 2012 with $600 in a North Carolina parking lot after his minor league baseball career. Today the brand has 400 open locations in 44 states, and he teaches every franchise partner the same rule: you can't manage what you don't measure.
Listen to the full episode: https://www.theblisspodcast.com/building-community-and-connection-in-business-with-devan-kline/
Guest profile: https://www.theblisspodcast.com/guests/devan-kline/
Read the recap: https://www.theblisspodcast.com/blog/building-community-as-the-heart-of-business-growth/
More Featured Guest conversations: https://www.theblisspodcast.com/categories/bliss-businesses-series/
Learn more about Burn Boot Camp: https://burnbootcamp.com/