Purpose-led content examples from Headspace, LEGO and Red Bull: Stephen Sakach, Tullio Siragusa and Ash Maher show how brands build content around a belief.
Purpose-led content examples make the idea of a purpose platform easy to see. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Ash Maher look at how Headspace, LEGO, and Red Bull build content around a belief instead of a product.
Watch to learn:
• How Headspace uses content to normalize mental wellness instead of selling meditation
• Why LEGO content now reaches adults as well as kids, down to adult LEGO therapy sessions
• How Red Bull Media House turned an energy drink brand into a home for adventure, sport, and human potential
• Why Tullio sees Red Bull's events as a way of modeling how the product gets consumed
• Ash's three ingredients: clarity of belief, consistency of tone, and commitment to narrative
Stephen sums up the shift: content built this way does not just inform, it transforms how people see themselves and what is possible.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-creating-a-purpose-platform-for-content-marketing/
Ash Maher's guest profile: https://www.theblisspodcast.com/guests/ash-maher-2/
More Marketing With Purpose Kit episodes: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
🎙️ Hosted by Stephen Sakach, Ash Maher, and Tullio Siragusa
🎧 Produced by Tullio Siragusa