Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing isn't just about generating demand. It's about driving business growth.
When marketing strategy is aligned with business goals, it can do more than attract customers. It can help build market categories, accelerate revenue, and create lasting competitive advantages.
In this week's Marketing With Purpose Kit from The Bliss Business Podcast, we're joined by Ravi Shankar, Senior Vice President and Chief Marketing Officer at Denodo, to explore how marketing leaders can align strategy with business growth.
With more than 35 years of global experience across marketing, sales, alliances, and product development, Ravi has helped enterprise technology companies grow and evolve. At Informatica, he built the category that propelled the company to $1 billion in revenue and played a key commercial role in its $130 million acquisition of Siperian. Today, he leads global marketing at Denodo, bringing together brand strategy, demand generation, customer advocacy, and more.
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
-
How marketing leaders can connect strategy to business growth
-
Why category creation can be a powerful driver of revenue
-
How marketing, sales, and product teams can work together to accelerate growth
-
The evolving role of AI in marketing leadership and enterprise strategy
Join us for a conversation about moving beyond marketing activity and building strategies that contribute directly to business growth.
Senior Vice President and Chief Marketing Officer
Ravi Shankar is an AI-forward, growth-oriented B2B technology executive with 35+ years of worldwide experience across marketing, sales, alliances, and product development within both large and emerging enterprise software leaders such as Oracle, Informatica, and Siperian.
As Senior Vice President at Denodo, he is responsible for Denodo's global marketing efforts, including product marketing, demand generation, field marketing, communications, social marketing, customer advocacy, partner marketing, branding, and solutions marketing. Earlier, at Informatica, he built the category that propelled the company to $1B in revenue and played a key commercial role in its $130M acquisition of Siperian.
Ravi holds an MBA from the Haas School of Business, UC Berkeley, and graduate and undergraduate degrees in Computer Science. He is a published author and frequent speaker on data management, AI, and enterprise growth strategy.
