Rebecca Throop
Director of Marketing
Rebecca Throop is a seasoned marketing leader with more than 25 years of experience driving strategy, growth, and brand impact across startups, national organizations, and nonprofits. Throughout her career, she has led early-market-entry initiatives, built scalable marketing operations, and developed strategic frameworks that enable measurable, accountable growth.
Today, Rebecca leads an eight-person marketing team at Merchants Fleet, where she focuses on aligning marketing strategy to revenue growth, strengthening demand generation, and building a more data-driven, performance-oriented marketing organization. She partners closely with executive leadership, sales, and client experience teams to elevate brand positioning and drive measurable business impact.
Rebecca is known for her servant leadership style and her ability to build and inspire high-performing teams. Beyond her professional work, she is deeply committed to advocacy surrounding the disease of addiction. As a TED Talk speaker and nonprofit board member, she dedicates significant time to helping humanize individuals and families impacted by addiction, using storytelling to bridge gaps in understanding, reduce stigma, and foster compassion within communities.
Marketing With Purpose Kit: Breaking Down Silos Across Teams
The strongest organizations create shared accountability across marketing, sales, operations, IT, client experience, and executive leadership—connecting people, data, and decisions around a common purpose.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Rebecca Throop, Director of Marketing at Merchants Fl...