Michelle Hubner
Director of Marketing
Michelle Hubner is the Director of Marketing at Ideal Siding, a fast-growing home services franchise specializing in siding across the U.S. and Canada. Leading marketing for a close to 100-location network, Michelle focuses on helping local franchise owners grow profitably while building trust with homeowners making major exterior renovation decisions. Her work blends performance marketing, brand reputation, customer empathy, and practical franchise support, with a clear belief that marketing should do more than generate leads. It should create confidence, connection, and sustainable business growth.
July 1, 2026
Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
In this Marketing With Purpose Kit segment, Michelle Hubner, Director of Marketing at Ideal Siding, explains how a clear revenue target, connected data, and cross-team alignment turn franchise marketing revenue into a system that compounds instead of just producing activity.
Guest: Michelle Hubner