Abby Fogel
Vice President of Brand Management & Communications
Abby Fogel is Vice President of Brand Management & Communications at Unleashed Brands, a youth enrichment platform home to category-leading brands including Urban Air Adventure Park, The Little Gym, Sylvan Learning, Snapology, Premier Martial Arts, Class 101 and Water Wings Swim School.
With more than a decade of experience in franchising and a foundation in agency-side marketing, Abby has built her career at the intersection of brand, growth and communications. Her experience spans nearly every facet of franchise marketing—from local store marketing and franchise development to consumer brand strategy, public relations and enterprise communications—giving her a unique perspective on how strong brands drive growth at both the local and national level.
In her current role, Abby leads brand marketing for Water Wings Swim School as the brand enters a significant stage of franchise growth and national expansion. She also leads brand and communications strategy for Unleashed Brands, helping shape how the platform shows up to consumers, franchisees, employees and the broader industry.
Her work and leadership in franchising have been recognized throughout her career. Abby was named a “Young One to Watch” by 1851 Franchise in 2021, one of Entrepreneur’s Top Influential Women in Franchising in 2022 and a Franchise Assembly Marketing Trailblazer in 2026.
Marketing With Purpose Kit: Aligning Marketing with Business Growth
For franchise businesses, aligning marketing with business goals means creating a brand strategy that works at every level, from local locations to national expansion.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Abby Fogel, Vice President of Brand Management & Communications at Unleashed Brands, to explore how marketing can support business growth.
With more than a de...