Ben Cohen
Chief Marketing Officer
Ben Cohen is a seasoned systems architect, performance operator, and the Chief Marketing Officer at French Florist. With over 20 years of experience building and scaling marketing machines, Ben specializes in transforming founder-led franchises into category-leading, "mass premium" brands.
He spent the first decade of his career shaping marketing strategies for Fortune 500 giants like Adidas, ExxonMobil, and Johnson & Johnson. He has also spend more than a decade bringing that Marketing and operational rigor to the franchise space. Notably, Ben was instrumental in scaling The Good Feet Store's franchise network from 100 to 300 locations.
An expert in performance marketing, lowering customer acquisition costs (CAC), and maximizing customer lifetime value (LTV), Ben’s core philosophy is simple: Marketing organizations shouldn't just create brand awareness; they must be automated, highly measurable business drivers and revenue engines. Today, he is executing that exact playbook to fuel French Florist’s massive national expansion.
