Marketing With Purpose Kit Series Episodes
Marketing is no longer about being the loudest in the room—it’s about being the most human.
This kit is for founders, marketers, and purpose-driven teams ready to leave behind transactional tactics and start building authentic connections. If your brand’s message feels like it’s getting lost in the noise, this series offers a new path forward—one rooted in empathy, emotional storytelling, and strategic clarity.
Inside, we’ll unpack what it really means to market with purpose: how to close the empathy gap, craft messages that resonate, and turn your story into your greatest strategic advantage.
You’ll walk away with a clear, human-first framework to help you rehumanize your marketing—so you can build trust, inspire loyalty, and grow with intention.
Perfect for those who are ready to stop shouting—and start connecting.
Sponsored by aiCMO found at https://aicmo.io/
This kit is for founders, marketers, and purpose-driven teams ready to leave behind transactional tactics and start building authentic connections. If your brand’s message feels like it’s getting lost in the noise, this series offers a new path forward—one rooted in empathy, emotional storytelling, and strategic clarity.
Inside, we’ll unpack what it really means to market with purpose: how to close the empathy gap, craft messages that resonate, and turn your story into your greatest strategic advantage.
You’ll walk away with a clear, human-first framework to help you rehumanize your marketing—so you can build trust, inspire loyalty, and grow with intention.
Perfect for those who are ready to stop shouting—and start connecting.
Sponsored by aiCMO found at https://aicmo.io/
Oct. 29, 2025
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Julie Green, Vice President of Marketing at Heights Wellness Retreat, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain franchise rebranding with empathy: how purpose, data, and intuition shaped the Massage Heights rebrand, and why alignment and psychological safety matter.
Guest: Julie Green
Oct. 22, 2025
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Ash Maher, Chief Marketing Officer at Falcon Wealth Planning, joins Mike Liwski on the Marketing With Purpose Kit to explore empathy in market downturns: how purpose and people came first under pressure, and how a feedback loop with business development lifted conversion to 14%.
Guest: Ashkan Maher
Oct. 15, 2025
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Dan Wheeler, Chief Marketing Officer at K9 Resorts, joins Mike Liwski on The Bliss Business Podcast's Marketing With Purpose Kit to explore emotional resonance in marketing: using data to create more human experiences in a data-driven world, and turning features into trust.
Guest: Dan Wheeler
Oct. 8, 2025
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Jessica Martin, Chief Marketing Officer at Payroll Vault, joins Michele Brasfield on The Bliss Business Podcast's Marketing With Purpose Kit to explain franchise marketing ROI: aligning corporate, franchisees, and customers so a $45 return per dollar is visible, not assumed.
Guest: Jessica Martin
Oct. 1, 2025
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Lindsey McFadden, Chief Marketing Officer at Stretch Zone, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain why people interact before they transact, and how a singular focus, clear definitions, and steady communication keep marketing human, personal, and focused on helping people.
Guest: Lindsey McFadden
Sept. 24, 2025
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Liane Caruso, Fractional CMO at IMAGE Studios and founder of helloCMO, joins Mike Liwski on The Bliss Business Podcast's Marketing With Purpose Kit to explore faces in franchise marketing: how an A-B test, honest communication and empathy keep customer connection alive in a data-driven world.
Guest: Liane Caruso
Sept. 17, 2025
Marketing With Purpose Kit: Breaking Down Silos Across Teams
Laura Rice, Chief Marketing Officer at Celebree School under Huffman Family Brands, joins the Marketing With Purpose Kit to explore emotional intelligence and silos: how trust, shared dashboards, and empathy align marketing, franchise development, and local operators around one purpose. Hosted by Michele Brasfield.
Guest: Laura Rice
Sept. 10, 2025
Marketing With Purpose Kit: Marketing ROI with a Long-Term Lens
Hosts Stephen Sakach of Zero Company, Tullio Siragusa, and Mike Liwski explain why long-term marketing metrics, from lifetime value to retention, advocacy, and brand equity, capture the real return on purpose for marketers, founders, and leaders, with lessons from REI, Apple, and Nike.
Sept. 3, 2025
Marketing With Purpose Kit: Avoiding Purpose-Washing by Staying Authentic in Your Actions and Claims
In this Marketing With Purpose Kit episode of The Bliss Business Podcast, Stephen Sakach, Mike Liwski, and Tullio Siragusa break down avoiding purpose washing, the gap between what a brand claims and what it actually does, and share five practical guardrails for making purpose real, measurable, and consistent.
Aug. 27, 2025
Marketing With Purpose Kit: Purpose in the Brand’s Tone and Voice
Hosts Stephen Sakach of Zero Company, Tullio Siragusa, and Mike Liwski explain why a purposeful tone of voice makes a brand's mission believable, using Liquid Death, Mailchimp, Tom's, and Oatly, plus a three-question purpose filter and steps for documenting the voice and training every team to use it.
Aug. 20, 2025
Marketing With Purpose Kit: Growing Your Mission Without Losing Your Soul
Evolving your brand purpose can deepen your impact without losing what makes you, you. Hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski share the signs it is time to evolve, lessons from Airbnb, Netflix, REI, and Lego, and a four-step refresh that connects old and new.
Aug. 13, 2025
Marketing With Purpose Kit: When Your Offer Becomes Proof of Your Beliefs
Purpose-driven product marketing starts with a belief and builds the offer to prove it. Hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski look at Bombas, Tony's Chocolonely, and Purina, then share four steps for making your product or service living proof of what your brand believes.
Aug. 6, 2025
Marketing With Purpose Kit: Creating a Purpose Platform for Content Marketing
A purpose platform for content gives every blog, social caption, and campaign a reason to matter. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Ash Maher share three ingredients of a strong platform, why a content compass beats a content calendar, and lessons from Headspace, LEGO, and Red Bull.
July 30, 2025
Marketing With Purpose Kit: Positioning with Purpose
Positioning around a belief helps a brand claim white space competitors cannot copy. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Ash Maher explain why features fade, how to turn a what message into a why message, and what GoodRx, Cost Plus Drugs, and Tony's Chocolonely teach about purpose.
July 23, 2025
Marketing With Purpose Kit: Purpose-Led Customer Personas
Purpose-led customer personas look past age, income, and job title to the values and emotional drivers behind a purchase. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski show how to build them with empathy maps and customer interviews, then turn them into ad copy that connects.
July 16, 2025
Marketing With Purpose Kit: Building Your Brand Narrative Around Purpose
Building a brand narrative around purpose turns a stated mission into a story people believe. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski share the four elements of a purpose-driven narrative, why honesty beats polish, and what Etsy and Liquid Death teach about community.
July 9, 2025
Marketing With Purpose Kit: Purpose as a Strategic Filter
Purpose-driven decision making helps a brand say no to the shiny distractions that dilute it. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski explain purpose as a strategic filter, share how REI and Dr. Bronner's held their ground, and offer three questions to test any opportunity.
July 8, 2025
Future Proofing Your Marketing Investments (Episode 5 of 5)
Future-proofing marketing spend is the focus of the ROI Driven Marketing Masterclass finale, as Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa to cover split testing at any budget, adapting to platform change, empathy beyond the ad, AI-assisted iteration, and channel expansion.
Guest: Josh Prizer
July 3, 2025
How to Optimize Your Marketing Investments for Peak Performance (Episode 4 of 5)
Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa for Episode 4 of the ROI Driven Marketing Masterclass on statistical significance in PPC: why to cut losing keywords only when the data is ready, how to scale ad budget safely, and why testing never stops.
Guest: Josh Prizer
July 2, 2025
Marketing With Purpose Kit: How Purpose Aligns Teams, Not Just Messages
Aligning teams around purpose turns a brand promise into an experience customers can feel. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski explain why purpose is an alignment tool for every department, how a purpose audit ritual works, and what Bombas and Chobani get right.
July 1, 2025
How to Measure Marketing Performance for Better ROAS (Episode 3 of 5)
Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa for Episode 3 of the ROI Driven Marketing Masterclass on conversion tracking for ROAS. He explains which actions deserve to count as conversions, how Google Tag Manager and GA4 fit together, and why data-driven attribution keeps early-funnel keywords working.
Guest: Josh Prizer
June 26, 2025
Setting Goals and Expectations for Your Marketing Investment: Maximizing ROAS (Episode 2 of 5)
Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa for Episode 2 of the ROI Driven Marketing Masterclass on setting a target cost per lead. Using Google's Conversion Value Calculator, he maps a sales funnel, turns it into a realistic goal, and shows why revisiting that number keeps ROAS improving.
Guest: Josh Prizer
June 25, 2025
Marketing With Purpose Kit: Finding the Human Truth Behind Your Brand
Human truth in marketing is the emotional insight that makes someone say, that's for me. In this Marketing With Purpose Kit, hosts Stephen Sakach, Tullio Siragusa, and Mike Liwski explain what a human truth is, how to find yours with customer questions and the five whys, and what Headspace and Calm get right.
June 24, 2025
Turning Costs into Investments: The Fundamentals of Marketing Spend (Episode 1 of 5)
Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa for Episode 1 of the ROI Driven Marketing Masterclass on marketing cost vs investment. He explains why bottom-of-funnel advertising pays back fastest, why flexible budgets beat fixed annual allocations, and how ROAS shows whether your spend is working.
Guest: Josh Prizer