Chrisane Giard
Marketing/Technology/People Lover
Chrisane Giard is the Director of Brand Technology at Clean Air Lawn Care and Clean Air Mosquito Control, where she leads brand and technology strategy across a national franchise network. She owns the systems that power franchise owners' businesses, from CRM and marketing automation to the internal tools and infrastructure that get new locations operational and trained quickly.
Her path runs from growth marketing into the technology behind it. Before her current role she served as Director of Growth Strategy, driving revenue for both existing franchisees and new markets, and held digital marketing leadership roles at various tech companies prior.
Chrisane thrives at the intersection of creative vision, data, and systems, turning ideas into actionable strategies and then into measurable results.
Marketing With Purpose Kit: Aligning Marketing with Business Growth
The strongest franchise brands connect marketing strategy, technology, and operations to create systems that help both the business and its franchise owners grow.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Chrisane Giard, Director of Brand Technology at Clean Air Lawn Care and Clean Air Mosquito Control.
Chrisane leads brand and technology strategy ac...