Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Data can tell you what customers are doing.
But the right story can tell you why they trust you.
In a world where technology, AI, and data are transforming how brands communicate, meaningful customer connection still depends on making complex ideas clear, human, and trustworthy.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Christine Perkett, CEO & Co-Founder of The Nova Method.
Christine is an enterprise narrative strategist and trusted C-suite advisor with more than two decades of experience building brands and helping organizations navigate growth, market transitions, and complex communication challenges. A four-time founder, she has led campaigns across technology, healthcare, finance, and nonprofits and specializes in translating technical, data-driven ideas into human stories that build trust with investors, regulators, media, and enterprise buyers.
🎙️ Hosted by Tullio Siragusa
🎧 Produced by Martha Huerta
🧭 In this episode, we explore:
• Building meaningful customer connection in a data-driven world
• Turning complex ideas into clear, human stories
• Why trust matters more as technology and AI evolve
• Aligning communication strategy with brand and business value
🎧 If you're looking to make your brand more human while navigating an increasingly data-driven world, this conversation offers valuable insight into building trust, clarity, and connection.
CEO & Co-Founder
Christine Perkett has built a career on creating new brands and reimagining how they communicate. As the founder of three companies before The Nova Method, Christine has earned accolades for her client work and her business acumen and leadership in B2B and B2C. Forrester referred to her work as a “Golden Standard Image” in a report on her remote work culture and leadership.
Christine has led groundbreaking campaigns for clients across technology, healthcare, finance, and nonprofits. She combines strategic insight with creative ingenuity to craft campaigns that connect and deliver. Christine is also an adjunct professor at Northeastern University, teaching social media and brand strategy since 2016.
