Marci Kleinsasser, CFE
Founder, Kleinsasser Growth Advisors and VP Franchise Development Marketing, Hotworx
Marci Kleinsasser is VP of Franchise Development Marketing at HOTWORX, a fast-growing fitness franchise ranked among Entrepreneur Magazine's Top 10 Fitness Franchises for 2026. She also founded Kleinsasser Growth Advisors to advise franchise brands on marketing strategy and growth. Previously, Marci was VP of Marketing for Franchise Development at Home Franchise Concepts, leading growth marketing for nine home and pet services brands. Her 30+ years in franchise marketing also include roles with Handyman Connection, PuroClean, Domino's Pizza, and Benihana. She's a Certified Franchise Executive and Co-Chair of the South Florida Women's Franchise Network.
Sept. 9, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing and business growth should never operate on separate tracks. When they’re aligned, marketing becomes a powerful engine for franchise expansion.
For franchise brands, that means connecting marketing strategy with franchise development, growth goals, and the realities of building a scalable system.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Marci Kleinsasser, CFE, Founder of Kleinsasser Growth Advisors and VP of Franchise Develo...
For franchise brands, that means connecting marketing strategy with franchise development, growth goals, and the realities of building a scalable system.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Marci Kleinsasser, CFE, Founder of Kleinsasser Growth Advisors and VP of Franchise Develo...
Guest: Marci Kleinsasser, CFE