Marci Kleinsasser, CFE
Founder, Kleinsasser Growth Advisors and VP Franchise Development Marketing, Hotworx
Marci Kleinsasser is VP of Franchise Development Marketing at HOTWORX, a fast-growing fitness franchise ranked among Entrepreneur Magazine's Top 10 Fitness Franchises for 2026. She also founded Kleinsasser Growth Advisors to advise franchise brands on marketing strategy and growth. Previously, Marci was VP of Marketing for Franchise Development at Home Franchise Concepts, leading growth marketing for nine home and pet services brands. Her 30+ years in franchise marketing also include roles with Handyman Connection, PuroClean, Domino's Pizza, and Benihana. She's a Certified Franchise Executive and Co-Chair of the South Florida Women's Franchise Network.
Sept. 9, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marci Kleinsasser, CFE, VP of Franchise Development Marketing at HOTWORX and founder of Kleinsasser Growth Advisors, joins the Marketing With Purpose Kit on franchisee recruitment and marketing as a growth partner: a seat at the leadership table, clear roles and goals, and customer feedback that can redirect a campaign.
Guest: Marci Kleinsasser, CFE