Marketing With Purpose Kit Series Episodes
Marketing is no longer about being the loudest in the room—it’s about being the most human.
This kit is for founders, marketers, and purpose-driven teams ready to leave behind transactional tactics and start building authentic connections. If your brand’s message feels like it’s getting lost in the noise, this series offers a new path forward—one rooted in empathy, emotional storytelling, and strategic clarity.
Inside, we’ll unpack what it really means to market with purpose: how to close the empathy gap, craft messages that resonate, and turn your story into your greatest strategic advantage.
You’ll walk away with a clear, human-first framework to help you rehumanize your marketing—so you can build trust, inspire loyalty, and grow with intention.
Perfect for those who are ready to stop shouting—and start connecting.
Sponsored by aiCMO found at https://aicmo.io/
This kit is for founders, marketers, and purpose-driven teams ready to leave behind transactional tactics and start building authentic connections. If your brand’s message feels like it’s getting lost in the noise, this series offers a new path forward—one rooted in empathy, emotional storytelling, and strategic clarity.
Inside, we’ll unpack what it really means to market with purpose: how to close the empathy gap, craft messages that resonate, and turn your story into your greatest strategic advantage.
You’ll walk away with a clear, human-first framework to help you rehumanize your marketing—so you can build trust, inspire loyalty, and grow with intention.
Perfect for those who are ready to stop shouting—and start connecting.
Sponsored by aiCMO found at https://aicmo.io/
March 25, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Cindi Rosner, CMO and Founder of CinnerG Marketing, joins the Marketing With Purpose Kit to argue that emotional intelligence in marketing is an underused growth lever, and to show how customer insight becomes revenue when the whole business is solving for the same thing.
Guest: Cindi Rosner
March 18, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Paul Waithaka, Account Executive at Zero Company, joins the Marketing With Purpose Kit to take apart the marketing cost center myth, and to explain why the tracking chain from click to closed sale is what decides whether marketing can defend itself at all.
Guest: Paul Waithaka
March 12, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Kelly Struble, VP of Marketing at Just Between Friends and co-founder of Tama Tea, joins the Marketing With Purpose series on balancing brand and revenue. She explains why brand equity compounds over years, and how to scale without hollowing out the brand.
Guest: Kelly Struble
March 4, 2026
Marketing With Purpose Kit: Breaking Down Silos Across Teams
Joel Bulger, Chief Marketing Officer of WOWorks, joins the Marketing With Purpose series on building shared metrics across teams. With 30 years in restaurant marketing, he explains why growth stalls at alignment rather than ideas.
Guest: Joel Bulger
Feb. 25, 2026
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Jamie Eslinger, Chief Marketing Officer of Shoot 360, joins the Marketing With Purpose series to talk about the brand manifesto she wrote in her first months on the job, and why a brand with the best technology in its category still needed a better story to stop being a secret.
Guest: Jamie Eslinger
Feb. 18, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Haley Anderson, Account Executive at Zero Company, joins the Marketing With Purpose series to explain how clarity driven messaging rescued a campaign that looked strong on paper, and why metrics tell you what people did but never why they did it.
Guest: Haley Anderson
Feb. 12, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
James Doyle, Chief Marketing Officer of PIRTEK USA, joins the Marketing With Purpose series on AI call scoring and lead quality, why a QR sticker outperformed his slick automated review system, and how a rollout finally lands.
Guest: James Doyle
Feb. 4, 2026
Marketing With Purpose Kit: Marketing as a Growth Engine for Franchises
Fred Navas, digital marketing specialist at Zero Company, joins Michele Brasfield on franchise marketing at scale. A two location owner and a hundred location brand need different strategies, and in both cases the job is turning an expense into an investment you can quantify.
Guest: Fred Navas
Jan. 29, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Anna Phillips, Account Executive at Zero Company, joins Michele Brasfield on setting client expectations early. Ten years in agency work taught her that onboarding decides the relationship, that most reporting goes unread, and that recovery matters more than a perfect record.
Guest: Anna Phillips
Jan. 21, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Josh Prizer, Fractional CMO at Zero Company, joins Mike Liwski on marketing peace of mind. He argues the job is not prettier dashboards but a predictable line from spend to revenue, and that growth is destructive when acquisition cost runs above contribution margin.
Guest: Josh Prizer
Jan. 14, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Laura Baker, CMO of Weed Man, joins Mike Liwski on marketing as a revenue engine. Running marketing for 775,000 customers across 1,000 territories taught her that proving contribution beats asking for belief.
Guest: Laura Baker
Dec. 17, 2025
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Martha O'Gorman, CMO of Loyalty Brands, joins Michele Brasfield on empathy in brand marketing. Three decades and 7,000 franchise offices taught her that marketing can reach a customer's heart, and that a 20,000 dollar mistake can be tuition.
Guest: Martha O'Gorman
Nov. 26, 2025
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Darren Keeler, VP of Marketing and Creative at Shuckin' Shack Oyster Bar, joins The Bliss Business Podcast's Marketing With Purpose Kit to explore authentic hospitality marketing: the "Lego blocks" approach, community-first grand openings, and why marketing's job is to open the door while operations keeps it open.
Guest: Darren Keeler
Nov. 19, 2025
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Jennifer Sullivan, Fractional Chief Growth Officer at Hollywood Dialect Coach, joins The Bliss Business Podcast's Marketing With Purpose Kit to explore aligning marketing and sales: shared revenue targets, cross-functional reviews, and the discipline of staying curious.
Guest: Jennifer Sullivan
Nov. 12, 2025
Marketing With Purpose Kit: Breaking Down Silos Across Teams
A Deloitte study found that organizations with strong cross-functional collaboration are 60% more likely to exceed performance expectations. Yet many marketing teams still operate in silos, leading to missed opportunities, duplicate work, and inconsistent customer experiences.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Katherine LeBlanc, SVP of Marketing at 4Ever Young Anti-Aging Solutions.
Katherine is a dynamic marketing leader with o...
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Katherine LeBlanc, SVP of Marketing at 4Ever Young Anti-Aging Solutions.
Katherine is a dynamic marketing leader with o...
Guest: Katherine LeBlanc
Nov. 5, 2025
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
According to McKinsey, 70% of consumers say their sense of connection to a brand influences their purchasing decisions. Yet many companies still overlook the importance of empathy and purpose in shaping authentic marketing strategies that truly resonate.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Stephen Sakach, Founder and CEO of Zero Company and aiCMO. Stephen brings over two decades of experience helping brands grow through data-driven mar...
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Stephen Sakach, Founder and CEO of Zero Company and aiCMO. Stephen brings over two decades of experience helping brands grow through data-driven mar...
Guest: Stephen Sakach
Oct. 29, 2025
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
A recent Deloitte study revealed that purpose-driven brands are 50% more likely to inspire customer loyalty and long-term growth. Yet many organizations still view marketing as a transaction rather than a tool for connection, empathy, and shared values.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Julie Green, Vice President of Marketing for Heights Wellness Retreat. Julie leads marketing initiatives for a fast-growing wellness brand and shares...
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Julie Green, Vice President of Marketing for Heights Wellness Retreat. Julie leads marketing initiatives for a fast-growing wellness brand and shares...
Guest: Julie Green
Oct. 22, 2025
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
According to Harvard Business Review, purpose-driven brands outperform the market by 42%—yet many organizations still struggle to infuse genuine empathy and meaning into their marketing.
The key lies in understanding that purpose isn’t just a message—it’s a mindset that guides every interaction and decision.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Ash Maher, Chief Marketing Officer at Falcon Wealth Planning. Ash brings extensive expe...
The key lies in understanding that purpose isn’t just a message—it’s a mindset that guides every interaction and decision.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Ash Maher, Chief Marketing Officer at Falcon Wealth Planning. Ash brings extensive expe...
Guest: Ashkan Maher
Oct. 15, 2025
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
A Deloitte study found that customer-centric companies are 60% more profitable than those that are not.
Yet in a world overflowing with analytics and automation, many businesses struggle to create authentic customer connections that go beyond the data.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Dan Wheeler, Chief Marketing Officer at K9 Resorts Luxury Pet Hotel. Dan brings decades of experience leading marketing, guest experience, and i...
Yet in a world overflowing with analytics and automation, many businesses struggle to create authentic customer connections that go beyond the data.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Dan Wheeler, Chief Marketing Officer at K9 Resorts Luxury Pet Hotel. Dan brings decades of experience leading marketing, guest experience, and i...
Guest: Dan Wheeler
Oct. 8, 2025
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Research from Gartner shows that organizations where marketing is tightly aligned with business strategy are 3.5 times more likely to outperform peers in revenue growth.
Yet many marketing teams still find themselves disconnected from core business goals, limiting their impact and long-term effectiveness.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Jessica Martin, Chief Marketing Officer at Payroll Vault.
Jessica brings extensive e...
Yet many marketing teams still find themselves disconnected from core business goals, limiting their impact and long-term effectiveness.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Jessica Martin, Chief Marketing Officer at Payroll Vault.
Jessica brings extensive e...
Guest: Jessica Martin
Oct. 1, 2025
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
According to PwC, 73% of customers say experience is a key factor in their purchasing decisions, yet only 49% of U.S. consumers say companies provide a good customer experience.
This gap highlights the challenge many organizations face: using data to understand customers while still creating genuine, human-centered connections.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone. Lindsey ...
This gap highlights the challenge many organizations face: using data to understand customers while still creating genuine, human-centered connections.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Lindsey McFadden, Chief Marketing Officer at Stretch Zone. Lindsey ...
Guest: Lindsey McFadden
Sept. 24, 2025
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
A recent report by McKinsey found that companies leveraging customer analytics are 23 times more likely to outperform competitors in new customer acquisition.
Yet many brands still struggle to connect with their audience in meaningful ways, relying too heavily on data while overlooking human connection.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Liane Caruso, CMO at IMAGE Studios.
Liane brings deep expertise in franchise marketing...
Yet many brands still struggle to connect with their audience in meaningful ways, relying too heavily on data while overlooking human connection.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Liane Caruso, CMO at IMAGE Studios.
Liane brings deep expertise in franchise marketing...
Guest: Liane Caruso
Sept. 17, 2025
Marketing With Purpose Kit: Breaking Down Silos Across Teams
A Deloitte study found that organizations with strong cross-functional collaboration are 60% more likely to exceed performance expectations.
Yet many marketing teams still operate in silos, leading to missed opportunities, duplicate work, and inconsistent customer experiences.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Laura Rice, CMO at Celebree School. Laura brings extensive experience in franchise marketing and brand growth, and she ...
Yet many marketing teams still operate in silos, leading to missed opportunities, duplicate work, and inconsistent customer experiences.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Laura Rice, CMO at Celebree School. Laura brings extensive experience in franchise marketing and brand growth, and she ...
Guest: Laura Rice
Sept. 10, 2025
Marketing With Purpose Kit: Marketing ROI with a Long-Term Lens
Emotionally connected customers deliver 306% higher lifetime value than merely satisfied ones (Harvard Business Review). In financial services, that number jumps to 800% .
Yet too often, ROI is measured only by short-term clicks and conversions. These snapshots miss the bigger picture: loyalty, advocacy, and resilience that come from building trust over time.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how purpose-driven marketing reframes RO...
Yet too often, ROI is measured only by short-term clicks and conversions. These snapshots miss the bigger picture: loyalty, advocacy, and resilience that come from building trust over time.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how purpose-driven marketing reframes RO...