Marketing With Purpose Kit Series Episodes
Marketing is no longer about being the loudest in the room—it’s about being the most human.
This kit is for founders, marketers, and purpose-driven teams ready to leave behind transactional tactics and start building authentic connections. If your brand’s message feels like it’s getting lost in the noise, this series offers a new path forward—one rooted in empathy, emotional storytelling, and strategic clarity.
Inside, we’ll unpack what it really means to market with purpose: how to close the empathy gap, craft messages that resonate, and turn your story into your greatest strategic advantage.
You’ll walk away with a clear, human-first framework to help you rehumanize your marketing—so you can build trust, inspire loyalty, and grow with intention.
Perfect for those who are ready to stop shouting—and start connecting.
Sponsored by aiCMO found at https://aicmo.io/
This kit is for founders, marketers, and purpose-driven teams ready to leave behind transactional tactics and start building authentic connections. If your brand’s message feels like it’s getting lost in the noise, this series offers a new path forward—one rooted in empathy, emotional storytelling, and strategic clarity.
Inside, we’ll unpack what it really means to market with purpose: how to close the empathy gap, craft messages that resonate, and turn your story into your greatest strategic advantage.
You’ll walk away with a clear, human-first framework to help you rehumanize your marketing—so you can build trust, inspire loyalty, and grow with intention.
Perfect for those who are ready to stop shouting—and start connecting.
Sponsored by aiCMO found at https://aicmo.io/
May 20, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
In this Marketing With Purpose Kit segment of The Bliss Business Podcast, Kevan Zameni, Digital Marketing Specialist at Zero Company, explains why aligning marketing with growth starts with a shared business objective, not a channel or a campaign.
Guest: Kevan Zameni
May 13, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
In this Marketing With Purpose Kit episode of The Bliss Business Podcast, Madeleine Zook, Co-Founder of Catalyst, shares the marketing revenue calculator franchise leaders use to turn ad spend into predictable, scalable growth.
Guest: Madeleine Zook
May 6, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Alexandra Russo, Fractional CMO and Marketing Consultant at Alex the CMO, joins The Bliss Business Podcast to unpack data-driven customer connection: why systems, not tactics, are what turn dashboards and automation into marketing people actually trust.
Guest: Alexandra Russo
April 29, 2026
Marketing With Purpose Kit: Driving Scalable Growth Through Marketing
Kelly Mance, VP of Marketing at Premium Service Brands, joins this Marketing With Purpose Kit segment of The Bliss Business Podcast to unpack scalable marketing systems: why franchise growth depends on foundations over one-off campaigns, and the single practice she says prevents most alignment breakdowns.
Guest: Kelly Mance
April 22, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Trisha Pena, VP of Marketing at Burn Boot Camp, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain why she leads with community over data in marketing, and how Burn Nation's emotional brand outperforms data-only campaigns.
Guest: Trisha Pena
April 15, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Becky Beyer, VP of Marketing at Pillar To Post, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain marketing alignment in franchising, and why her Try Trust Believe program turns skeptical realtors into referral partners.
Guest: Becky Beyer
April 8, 2026
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Courtney Joaquin, Founder and CEO of Too Much Consulting, joins The Bliss Business Podcast to unpack empathy in marketing: why it's a daily practice, not a buzzword, and how listening, not louder messaging, is what actually earns customer trust.
Guest: Courtney Joaquin
April 1, 2026
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Gareth Bain, Fractional CMO and Founder of Got Legs Digital Marketing, joins the Marketing With Purpose Kit to explain purpose as a client filter: build the mission into the business and the right clients and hires come to you, while the wrong ones screen themselves out.
Guest: Gareth Bain
March 25, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Cindi Rosner, CMO and Founder of CinnerG Marketing, joins the Marketing With Purpose Kit to argue that emotional intelligence in marketing is an underused growth lever, and to show how customer insight becomes revenue when the whole business is solving for the same thing.
Guest: Cindi Rosner
March 18, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Paul Waithaka, Account Executive at Zero Company, joins the Marketing With Purpose Kit to take apart the marketing cost center myth, and to explain why the tracking chain from click to closed sale is what decides whether marketing can defend itself at all.
Guest: Paul Waithaka
March 12, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Kelly Struble, VP of Marketing at Just Between Friends and co-founder of Tama Tea, joins the Marketing With Purpose series on balancing brand and revenue. She explains why brand equity compounds over years, and how to scale without hollowing out the brand.
Guest: Kelly Struble
March 4, 2026
Marketing With Purpose Kit: Breaking Down Silos Across Teams
Joel Bulger, Chief Marketing Officer of WOWorks, joins the Marketing With Purpose series on building shared metrics across teams. With 30 years in restaurant marketing, he explains why growth stalls at alignment rather than ideas.
Guest: Joel Bulger
Feb. 25, 2026
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Jamie Eslinger, Chief Marketing Officer of Shoot 360, joins the Marketing With Purpose series to talk about the brand manifesto she wrote in her first months on the job, and why a brand with the best technology in its category still needed a better story to stop being a secret.
Guest: Jamie Eslinger
Feb. 18, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Haley Anderson, Account Executive at Zero Company, joins the Marketing With Purpose series to explain how clarity driven messaging rescued a campaign that looked strong on paper, and why metrics tell you what people did but never why they did it.
Guest: Haley Anderson
Feb. 12, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
James Doyle, Chief Marketing Officer of PIRTEK USA, joins the Marketing With Purpose series on AI call scoring and lead quality, why a QR sticker outperformed his slick automated review system, and how a rollout finally lands.
Guest: James Doyle
Feb. 4, 2026
Marketing With Purpose Kit: Marketing as a Growth Engine for Franchises
Fred Navas, digital marketing specialist at Zero Company, joins Michele Brasfield on franchise marketing at scale. A two location owner and a hundred location brand need different strategies, and in both cases the job is turning an expense into an investment you can quantify.
Guest: Fred Navas
Jan. 29, 2026
Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Anna Phillips, Account Executive at Zero Company, joins Michele Brasfield on setting client expectations early. Ten years in agency work taught her that onboarding decides the relationship, that most reporting goes unread, and that recovery matters more than a perfect record.
Guest: Anna Phillips
Jan. 21, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Josh Prizer, Fractional CMO at Zero Company, joins Mike Liwski on marketing peace of mind. He argues the job is not prettier dashboards but a predictable line from spend to revenue, and that growth is destructive when acquisition cost runs above contribution margin.
Guest: Josh Prizer
Jan. 14, 2026
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Laura Baker, CMO of Weed Man, joins Mike Liwski on marketing as a revenue engine. Running marketing for 775,000 customers across 1,000 territories taught her that proving contribution beats asking for belief.
Guest: Laura Baker
Dec. 17, 2025
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Martha O'Gorman, CMO of Loyalty Brands, joins Michele Brasfield on empathy in brand marketing. Three decades and 7,000 franchise offices taught her that marketing can reach a customer's heart, and that a 20,000 dollar mistake can be tuition.
Guest: Martha O'Gorman
Nov. 26, 2025
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Darren Keeler, VP of Marketing and Creative at Shuckin' Shack Oyster Bar, joins The Bliss Business Podcast's Marketing With Purpose Kit to explore authentic hospitality marketing: the "Lego blocks" approach, community-first grand openings, and why marketing's job is to open the door while operations keeps it open.
Guest: Darren Keeler
Nov. 19, 2025
Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Jennifer Sullivan, Fractional Chief Growth Officer at Hollywood Dialect Coach, joins The Bliss Business Podcast's Marketing With Purpose Kit to explore aligning marketing and sales: shared revenue targets, cross-functional reviews, and the discipline of staying curious.
Guest: Jennifer Sullivan
Nov. 12, 2025
Marketing With Purpose Kit: Breaking Down Silos Across Teams
A Deloitte study found that organizations with strong cross-functional collaboration are 60% more likely to exceed performance expectations. Yet many marketing teams still operate in silos, leading to missed opportunities, duplicate work, and inconsistent customer experiences.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Katherine LeBlanc, SVP of Marketing at 4Ever Young Anti-Aging Solutions.
Katherine is a dynamic marketing leader with o...
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Katherine LeBlanc, SVP of Marketing at 4Ever Young Anti-Aging Solutions.
Katherine is a dynamic marketing leader with o...
Guest: Katherine LeBlanc
Nov. 5, 2025
Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
Stephen Sakach, Founder and CEO of Zero Company, joins host Michelle Brasfield on the Marketing With Purpose Kit to explore empathy and lifetime value: why emotional connection is profitable, how purpose holds under pressure, and why marketers should audit their humanity as AI scales.
Guest: Stephen Sakach