Travis Arnesen
Vice President of Marketing at Service Experts
Travis Arnesen is Vice President of Marketing at Service Experts, where he leads enterprise marketing strategy, brand development and customer engagement for one of the nation’s leading residential HVAC service companies. With more than 20 years of experience spanning brand strategy, performance marketing and omnichannel campaigns, Travis is passionate about building marketing programs that connect business growth with real community impact, drawing on leadership experience from brands including Harbor Freight Tools and a leading wine importer, as well as his ongoing pro bono work supporting nonprofits through The Taproot Foundation.
Aug. 12, 2026
Marketing With Purpose Kit: Aligning Marketing with Business Growth
Travis Arnesen, Vice President of Marketing at Service Experts, joins the Marketing With Purpose Kit series to explain marketing KPI accountability: the five business metrics his team is measured by, so every dollar connects to a real outcome instead of a vanity number.
Guest: Travis Arnesen