Videos
Revenue Per Lead: Josh Prizer, Zero Company
Josh Prizer, Fractional CMO at Zero Company, on revenue per lead, and the zip code test that changed how one client spent its budget.
Josh has been with Zero Company since 2002, guiding clients with multi-million dollar ad budgets across Google, Bing, and programmatic platforms including display, video, and CTV.
In this conversation with Mike Liwski:
• Territories with a higher cost per lead producing 3x the revenue
• Why lead volume dropped and profit went up after the…
Activity Versus Achievement: Michael Browning Jr.
Michael Browning Jr., CEO and founder of Unleashed Brands, on activity versus achievement, and the operating rhythm he uses to tell them apart.
Unleashed Brands serves around 20 million kids a year across roughly 1,500 locations, including Urban Air Adventure Park, The Little Gym, Sylvan Learning, and Premier Martial Arts. It started with one trampoline park in Southlake, Texas in 2011.
In this conversation with Stephen Sakach and Tullio Siragusa:
• The lead pin: hit the f…
Self Accountability: Kelly Roddy, CEO of WOWorks
Kelly Roddy, CEO of WOWorks, on self accountability, and why he refuses to frame it as something a leader does to somebody else.
WOWorks is the parent company of six better for you restaurant brands, including Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos, and Z!Eats. Kelly previously doubled average unit sales as president of Schlotzsky's.
In this conversation with Stephen Sakach and Mike Liwski:
• I have to do my job so that yo…
Brand Versus Performance Spend: Laura Baker, Weed Man
Laura Baker, Chief Marketing Officer at Weed Man, on brand versus performance spend, and why the argument is usually lost before the numbers are even discussed.
Weed Man is North America's fastest growing franchised lawn care company, serving more than 775,000 customers across 1,000 territories.
In this conversation with Mike Liwski:
• Why performance activity gives you a bump that fades, and brand gives you a line that climbs
• The 60-40 split from a UK study of t…
Basketball Training Technology: Craig Moody, Shoot 360
Craig Moody, Founder and President of Shoot 360, on basketball training technology, and the single test he uses to decide what is worth building.
Shoot 360 opened its first location in Beaverton, Oregon in 2012 and now runs facilities internationally, connected so players can compete against each other in real time across countries.
In this conversation with Stephen Sakach and Mike Liwski:
• Machine vision tracking shooting, passing and ball handling
• Arc, depth and le…
Nostalgic Dine In Experience: Carl Comeaux, Crust Pizza
Carl Comeaux, CEO of Crust Pizza Co., on rebuilding the nostalgic dine in experience that most pizza chains walked away from.
He grew up on Friday nights at a pizza place with red cups and dim lighting. When those chains moved to takeout only, the ritual went with them. Crust was designed to bring it back.
In this conversation with Stephen Sakach and Mike Liwski:
• Roughly half of the business is dine in, by design rather than by accident
• Dough balls at the table so k…
Learning From a Marketing Mistake: Martha O'Gorman
Martha O'Gorman, Chief Marketing Officer at Loyalty Brands, on learning from a marketing mistake, told against herself.
Early in her career, transit advertising was working well. She wanted a fresher look, so she redesigned the bus cards with an illustrated computer and soft rounded lettering.
In this conversation with Michele Brasfield:
• Her CEO asked her to put the old design on one side of a bus and the new one on the other
• The bus was driven past corporate h…
Polishing Point Feedback: Jania Bailey, FranNet CEO
Jania Bailey, President and CEO of FranNet, on polishing point feedback, and why the words a leader chooses for a correction decide whether it lands.
She asks a simple question first: would you be open to a polishing point. The framing does the work. It says nothing is wrong with you, and that a few rounded edges will help you shine.
In this conversation with Stephen Sakach and Mike Liwski:
• Asking permission before giving the feedback at all
• Naming one specific edge…
Franchise Communication and Trust with Paul Flick
Paul Flick, Founder and CEO of Premium Service Brands, joins The Bliss Business Podcast to talk about franchise communication and trust, and how a home-services franchisor keeps hundreds of independent owners feeling like one community.
Watch to learn:
• Why Paul calls communication "the number one thing" holding a distributed franchise culture together
• How quarterly calls, franchise advisory councils, and pilot groups give franchisees a real vote
• Why unlimited…
Empathy as a Diagnostic Tool with Teresa Johnson
Teresa Johnson, CEO of Color Me Mine, joins The Bliss Business Podcast to explain empathy as a diagnostic tool, not a soft skill, in leading a 150-plus studio franchise network.
Watch to learn:
• Teresa's simple definition of empathy, and the one phrase she uses to practice it: "tell me more"
• The story of a friend who quit his job after a two-minute conversation that missed the moment
• Why she starts with "why" instead of the numbers when a studio…
Scheduled Gratitude in Leadership with Heather Neary
Heather Neary, President and CEO of Taco John's, joins The Bliss Business Podcast to talk about scheduled gratitude in leadership, and why she has protected a standing Thursday 9 a.m. calendar block for fifteen years.
Watch to learn:
• Why Heather calls herself "radically transparent" and what that looks like day to day
• Why a drive-thru interaction might be the only positive moment in a guest's whole day
• The origin story behind her 15-year-old Thursda…
Same-Day Pay for Construction Crews with Alex Filipuk
Alex Filipuk, CEO and Founder of Ideal Siding, joins The Bliss Business Podcast to talk about same-day pay for construction crews, and how a home-improvement franchise built trust into a trade known for the opposite.
Watch to learn:
• Why Ideal Siding pays crews by ACH the same or next business day, instead of the industry's typical six-to-eight-week lag
• How a paid, optional half-day Friday changed retention at the support center
• Why going fully remote gave Ideal Si…
Grand Opening Marketing Playbook with Darren Keeler
Darren Keeler, VP of Marketing and Creative at Shuckin' Shack Oyster Bar, joins The Bliss Business Podcast's Marketing With Purpose Kit to break down the grand opening marketing playbook that gets a new franchise location known before it opens its doors.
Watch to learn:
• Why Darren says people "have thoughts, people have feelings," and why that has to shape data-driven marketing
• His "Lego blocks" metaphor for building long-term brand growth out …
Others First Leadership Philosophy with Shane Jackson
Shane Jackson, President of Jackson Healthcare, joins The Bliss Business Podcast to explain the Others First leadership philosophy behind a 20-plus company healthcare organization.
Watch to learn:
• Why Shane calls capitalism "the only moral economic system"
• How "you can't leave important things to serendipity" shapes Jackson Healthcare's culture systems
• Why skip-level meetings and "transparency is kindness" catch culture problems …
Hire for Attitude, Not Skill, with Jennifer Lemcke
Jennifer Lemcke, CEO of Weed Man, joins The Bliss Business Podcast to explain why she hires for attitude, not skill, and how one business book changed how her family's franchise grows.
Watch to learn:
• Why "The E-Myth Revisited" convinced her to build systems first, then hire for attitude
• Her personal edge as a leader: "I'm not the smartest person in the room, but I will outwork you"
• How she uses data to open honest conversations with franc…
Marketing Metrics That Matter with Jennifer Sullivan
Jennifer Sullivan, Fractional Chief Growth Officer at Hollywood Dialect Coach, joins The Bliss Business Podcast's Marketing With Purpose Kit to talk about marketing metrics that matter, and why you can't track everything perfectly.
Watch to learn:
• How her finance background changed the way she reads marketing data
• Why translating jargon across departments, not just reporting on it, is the real leadership skill
• How she leads with honesty during a crisis instea…
Trust as a Business Outcome with Patrick Cowden
Patrick Cowden, Chief Relational Officer and Architect of Warmspace, joins The Bliss Business Podcast to explain trust as a business outcome, not an input criteria leaders can just declare.
Watch to learn:
• Why Patrick traces trust back to Aristotle: "without trust, there is no society"
• Why most CEOs leave trust to chance instead of building a process for it
• The results from a 90-day trust experiment with a client in Japan
• The three layers beneath purpose…
Leading a Franchise Through Crisis with Neal Courtney
Neal Courtney, CEO of Cookie Cutters, joins The Bliss Business Podcast to talk about leading a franchise through crisis, and why he stopped all new development the moment COVID hit.
Watch to learn:
• Why Neal says "haircut is a byproduct" of the real product: joy
• The franchisee line about culture that stuck with him: "you have a choice"
• How Cookie Cutters paused growth to keep franchisees alive during the pandemic, losing only two stores
• What it …
Video - Marketing With Purpose Kit: Breaking Down Silos Across Teams
A Deloitte study found that organizations with strong cross-functional collaboration are 60% more likely to exceed performance expectations. Yet many marketing teams still operate in silos, leading to missed opportunities, duplicate work, and inconsistent customer experiences.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Katherine LeBlanc, SVP of Marketing at 4Ever Young Anti-Aging Solutions.
Katherine is a dynamic marketing lead…
Video - Building Community and Connections in Business with Mark Van Wye
Only 33 percent of employees strongly agree they feel connected to their company’s mission (Gallup, 2024).
That lack of connection impacts everything from engagement to innovation.
In this episode of The Bliss Business Podcast, we explore how community and connection can transform not only workplace culture but also business performance.
Our guest, Mark Van Wye, CEO of Zoom Room, joins us to discuss how purpose, empathy, and relationships can become a company’s greatest gr…
Video - Building Community and Connection in Business with Brian Kellerman
Only 31 percent of employees strongly agree that their company cares about their well-being (Gallup, 2024). That’s not just a people problem, it’s a business problem.
In this episode of The Bliss Business Podcast, we sit down with Brian Kellerman, CEO at GoGather, to explore how intentional connection transforms company culture, leadership, and performance.
📅 Thursday, November 6, 2025 | 🕚 11:00 AM PST
🎙️ Hosted by Stephen Sakach and Mike Liwski
🎧 Produced by Tullio S…
Video - Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
According to McKinsey, 70% of consumers say their sense of connection to a brand influences their purchasing decisions. Yet many companies still overlook the importance of empathy and purpose in shaping authentic marketing strategies that truly resonate.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Stephen Sakach, Founder and CEO of Zero Company and aiCMO. Stephen brings over two decades of experience helping brands grow through data-driv…
Video - Conscious Capitalism: Business Beyond Profit with Rachel Fine Wilson
Only 32% of employees believe their company truly lives its stated values (Deloitte, 2024). That gap between words and actions is where trust is lost — and where conscious capitalism steps in.
In this episode of The Bliss Business Podcast, we sit down with Rachel Fine Wilson, Founder and CEO of Gigglewaters, to explore how values-driven leadership and authentic connection can transform a business from profitable to purposeful.
📅 Tuesday, November 4, 2025
🕚 11:00 AM PST
Video - The Risks of Impulsive Decisions in Marketing #podcast #marketingstrategy #marketingmistakes
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before…