Videos
Video - Roles of Market Research & Consumer Insights #podcast #marketingpodcast #marketresearch
Are you setting the right goals for your marketing dollars?
In Episode 2 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing, joins Tullio Siragusa, who leads the agency's Fractional CMO services, to break down how to set realistic marketing goals and calculate true cost per lead using tools like Google’s Conversion Value Calculator.
Whether you're a startup or scaling brand, this episode gives you the roadmap to:
* Ali…
Video - The Sales Funnel Stages #podcast #marketingstrategy #marketingpodcast #salesfunnel #salestips
Are you measuring what truly matters in your marketing?
In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend.
They cover:
* Why a 30-second phone call shouldn’t count as a conversion
* How to use Google Tag Manager and GA4 to track meaningfu…
Video - ROAS Meaning #podcast #marketingpodcast #marketingstrategy #sales #roi #returnoninvestment
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Video - The Power of Emotional Intelligence in Business with Dr. Ron Stotts
Leaders with higher emotional intelligence outperform peers in decision-making, collaboration, and resilience by a wide margin (Harvard Business Review).
Yet too often, emotional intelligence is overlooked, treated as a secondary trait instead of the leadership superpower it truly is.
In this week’s episode of The Bliss Business Podcast, we’re joined by Dr. Ron Stotts, three-time bestselling author, psychologist, and conscious leadership expert.
With over five decades of …
Video - Keys to an Effective Marketing Budget Strategy #podcast #marketingstrategy #marketingpodcast
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Video - Marketing With Purpose Kit: Customer Connection in a Data-Driven World
A recent report by McKinsey found that companies leveraging customer analytics are 23 times more likely to outperform competitors in new customer acquisition.
Yet many brands still struggle to connect with their audience in meaningful ways, relying too heavily on data while overlooking human connection.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Liane Caruso, CMO at IMAGE Studios. Liane brings deep expertise in franchise marketi…
Video - View Marketing Budget as an Investment #podcast #marketingstrategy #marketingpodcast #marketing
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Video - Building Community and Connection in Business with Craig Larsen and Dr. Peter Fotinos
By 2030, one in five Americans will be over the age of 65 (U.S. Census Bureau).
Yet, despite advances in medicine, millions still face preventable conditions tied to stress, aging, and hormonal imbalance. The challenge is no longer about living longer but about living better.
In this episode of The Bliss Business Podcast, we’re joined by Craig Larsen, Co-Founder and CEO of Excel Medical, and Dr. Peter Fotinos, Chief Medical Officer of Excel Medical, which includes brands Male Exce…
Video - Best Marketing Budget Strategy #podcast #marketingstrategy #marketingpodcast #marketingbudget
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Video - What to Do After Bottom of Funnel Marketing #podcast #marketingstrategy #marketingpodcast
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Video - Bottom of Funnel Marketing #podcast #marketingstrategy #marketingpodcast #digitalmarketingpodcast
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Video - A Marketing Horror Story! #podcast #marketingstrategy #marketingpodcast #digitalmarketingpodcast
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at @ZeroCompanyMarketing
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic as…
Video - Building Community and Connection in Business with Will Bartholomew
79% of consumers prefer to engage with brands that foster a sense of community (HubSpot).
Yet many businesses still focus on transactions over relationships, missing the deeper loyalty and growth that come from connection.
In this episode of The Bliss Business Podcast, we’re joined by Will Bartholomew, Founder and CEO of D1 Training. From playing alongside Peyton Manning at the University of Tennessee to building one of the fastest-growing fitness franchises in the country, W…
Video - Marketing With Purpose Kit: Breaking Down Silos Across Teams
A Deloitte study found that organizations with strong cross-functional collaboration are 60% more likely to exceed performance expectations.
Yet many marketing teams still operate in silos, leading to missed opportunities, duplicate work, and inconsistent customer experiences.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Laura Rice, CMO at Celebree School. Laura brings extensive experience in franchise marketing and brand growth, …
Video - Business Runs on Love — Care, Lead, Connect #podcast #businesspodcast #inspiredleadership
What if your business wasn’t just a brand—but a beloved part of the community?
Join us on The Bliss Business Podcast for an inspiring conversation with Sally Facinelli, CEO of @SaltyDawgPetSalon_Bakery —a fast-scaling pet care brand that’s redefining what it means to lead with empathy, loyalty, and heart.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How to build customer and franchise loyalty through emotional connection
✅…
Video - Innovative Work Models for the Future with Liza Adams
Companies that redesign work models for agility and adaptability see 30% higher performance compared to peers (McKinsey).
Yet many organizations still rely on outdated structures that cannot keep pace with the integration of AI and the need for more human-centered, flexible teams.
In this episode of The Bliss Business Podcast, we’re joined by Liza Adams, AI Advisor, Go-to-Market Strategist, and CEO of Growth Path Partners. Recognized as one of the 50 CMOs to watch in 2024 and…
Video - Loving Leaders Tell the Hard Truth #podcast #leadership #businesspodcast #leadershipcoaching
What happens when you scale a business with your values—not at the expense of them?
Join us for a powerful conversation with Shannon Wilburn , Co-founder of @ShineExecutiveCoaching and co-founder of @justbetweenfriends as we explore how conscious capitalism creates deeper trust, stronger teams, and more meaningful growth.
In this episode, we’ll unpack:
+ What it really takes to build community inside your company and with your customers
+ How to scale a values-base…
Video - Love Is at the Heart of Business #podcast #businesspodcast #peopleoverprofit #leadership
What happens when a company grows because it puts people first—not in spite of it?
Join us for a episode of The Bliss Business Podcast with Jeff Wharton , CEO of @BloominBlindsHQ, as we explore how empathy isn’t just a leadership trait—it’s a growth strategy.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll discuss:
+ How Jeff leads a nationwide franchise with trust and emotional intelligence
+ What it looks like to operationalize empath…
Video - The Power of Emotional Intelligence in Business with Brendan Kamm
90% of top performers have high emotional intelligence, yet only 36% of people can recognize their emotions in real time (TalentSmart).
This gap matters because emotional intelligence, paired with gratitude, may be the most underrated driver of trust, loyalty, and long-term success in business.
In this episode of The Bliss Business Podcast, we’re joined by Brendan Kamm, CEO of Thnks, the first global platform built on the principles of Gratitude Commerce. Under Brendan’s lead…
Video - Marketing With Purpose Kit: Marketing ROI with a Long-Term Lens
Emotionally connected customers deliver 306% higher lifetime value than merely satisfied ones (Harvard Business Review). In financial services, that number jumps to 800% .
Yet too often, ROI is measured only by short-term clicks and conversions. These snapshots miss the bigger picture: loyalty, advocacy, and resilience that come from building trust over time.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how purpose-driven marketing ref…
Video - Conscious Capitalism in the Age of AI with Kevin Surace
Companies that embrace conscious capitalism outperform the market by 10x over a 15-year period (Firms of Endearment study).
Yet as AI adoption accelerates, many leaders face a critical question: How do we ensure innovation serves humanity rather than undermines it?
In this week’s episode of The Bliss Business Podcast, we’re joined by Kevin Surace, Author, Keynote Speaker, CEO, and widely recognized as the father of the AI Virtual Assistant. Kevin has been named INC Magazine’s…
Video - Family Values in a Franchise Business #podcast #franchise #leadership #businesspodcast #values
🔎 Did you know that 70% of franchise businesses fail within their first five years ? (Source: Franchise Business Review)
But it doesn't have to be that way.
Join us for an episode of The Bliss Business Podcast with Carnie Fryfogle , CEO of @cr3americanexteriors, as we explore how empathy, innovation, and purpose can transform franchise success.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll discuss:
+ How Carnie’s people-firs…
Video - Building a Human-Centric Company Culture #podcast #companyculture #leadership #businesspodcast
Grief in the Workplace: Are We Doing Enough?
📊 Did you know that one in nine employees in the U.S. experiences the death of a loved one each year ? Yet 51 percent of those employees leave their job within 12 months of the loss (Harvard Business Review).
Join us for an episode of The Bliss Business Podcast with Justin Clifford , CEO of @BereaveCommunity as we explore how businesses can support grieving employees with compassion, clarity, and care.
🎙️ Hosted by Stephen …
Video - Leadership, Engagement, and Why Purpose Matters with Bob Gappa
Is your leadership model aligned with purpose, or just performance?
Only 32% of employees feel engaged at work (Gallup). And yet, companies with strong purpose report 30% higher innovation and retention (McKinsey). So what gives?
Join us LIVE this Thursday on The Bliss Business Podcast with guest Bob Gappa, Founder & CEO of Management 2000, as we explore how great leadership starts with purpose, and why that purpose must be operationalized to build real engagement.
<…