Videos
Video - How to Optimize Your Marketing Investments for Peak Performance (Episode 4 of 5)
How do you optimize your marketing spend without spending more?
In Episode 4 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to explain how data-backed decision-making leads to better performance without increasing your budget.
You’ll learn:
* How to spot underperforming keywords and reinvest in what’s working
* The importance of statistical significance before…
Video - Marketing With Purpose Kit: How Purpose Aligns Teams, Not Just Messages
According to Deloitte, companies with strong purpose alignment see 30% higher levels of innovation and retention. Yet many organizations still treat purpose like a branding exercise instead of a leadership strategy.
Join us this Wednesday for a new episode of the Marketing With Purpose Kit, where we explore how aligning teams around purpose transforms not just messaging, but momentum.
📅 Wednesday, July 2, 2025
🕗 8:00 AM PDT
🎙️ Hosted by Stephen Sakach, Mike Liwski, and …
Video - How to Measure Marketing Performance for Better ROAS (Episode 3 of 5)
Are you measuring what truly matters in your marketing?
In Episode 3 of our Marketing ROI Series, Josh Prizer, VP of Digital Marketing at Zero Company, joins Tullio Siragusa, who leads the agency’s Fractional CMO services, to break down how to measure marketing performance in ways that actually improve your return on ad spend.
They cover:
* Why a 30-second phone call shouldn’t count as a conversion
* How to use Google Tag Manager and GA4 to track meaningful actions…
Video - Marketing With Purpose Kit: Finding the Human Truth Behind Your Brand
Does your brand actually feel human to your audience?
In this week’s episode of the Marketing with Purpose Kit on The Bliss Business Podcast, we’re going beyond features and benefits. This is about emotional relevance.
🎧 Episode: Finding the Human Truth Behind Your Brand
📅 Wednesday, June 19
🕚 8:00 AM PDT
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa
In this episode:
+ Why brands that speak to universal…
Video - Turning Costs into Investments: The Fundamentals of Marketing Spend (Episode 1 of 5)
Is your marketing spend an investment or just another cost center?
On the latest episode of The Bliss Business Podcast, Tullio Siragusa, who leads the agency's Fractional CMO services, kicks off a special 5-part series with Josh Prizer, VP of Digital Marketing at Zero Company.
In Episode 1, Turning Costs into Investments, they explore the mindset shift every business needs to make: stop treating marketing like an expense and start managing it like a strategic asset.
…
Video - Redefining Elder Care: Building Connection with Dignity and Purpose with Patricia Morrison
What if elder care wasn’t just about services, but about restoring dignity and human connection?
📊 According to the World Health Organization, more than 40 percent of adults over 60 experience loneliness or isolation, which has been linked to serious health risks including depression and cognitive decline.
Join us this Thursday for a powerful episode of The Bliss Business Podcast with guest Patricia Morrison, Founder and Owner of Social Pulse Home Care Agency, a home care age…
Video - Marketing With Purpose Kit: The Difference Between Mission, Vision, and Purpose
Is your brand truly aligned with its purpose, or just throwing around buzzwords?
📊 According to EY and Harvard Business Review, 89 percent of executives believe a strong sense of collective purpose drives business success, yet only 46 percent say their company actually operates that way.
In this week’s Marketing With Purpose Kit episode of The Bliss Business Podcast, we break down the difference between mission, vision, and purpose, and why getting them confused is costing yo…
Video - The Power of Emotional Intelligence in Business with Laura Rice
Can emotional intelligence be the key to stronger teams, better performance, and deeper brand loyalty?
📊 According to McKinsey, leaders with high emotional intelligence drive 30% higher engagement and 20% stronger performance outcomes. Yet EQ is still undervalued in many executive circles.
Join us this Tuesday for a new episode of The Bliss Business Podcast with guest Laura Rice, Chief Marketing Officer of Celebree School, a seasoned marketing executive who believes EQ is not…
Video - Shifting Culture Internally #podcast #companyculture #community #equality #leadership
True community isn’t built overnight—it’s fostered through trust, shared values, and a commitment to lifting others up.
On this episode of The Bliss Business Podcast, we welcome Ash Maher and Andrew Montez, co-founders of Awaken Radio Club, a platform that brings people together through music, storytelling, and creative collaboration.
We’ll explore:
✨ The role of authentic connection in building thriving communities
🎶 Ho…
Video - Mastering Customer Loyalty #podcast #companyculture #smallbusiness #customerexperience
What if business success wasn’t just measured in revenue—but injoy?
Companies that cultivatemeaningful experiences stand out. Few understand this better thanJim Carpenter, Founder & CEO of @wildbirdsunlimited681 a purpose-driven brand that has built a thriving community around the love of nature.
Join us onThe Bliss Business Podcast as we explore:
✅ How to create a company culture that spreadsjoy and connection
✅ The power ofpurpose-driven retail and customer …
Video - Business Success Starts with Joy #companyculture #podcast #businessgrowth #empathy #customerloyalty
What if business success wasn’t just measured in revenue—but injoy?
Companies that cultivatemeaningful experiences stand out. Few understand this better thanJim Carpenter, Founder & CEO of @wildbirdsunlimited681 a purpose-driven brand that has built a thriving community around the love of nature.
Join us onThe Bliss Business Podcast as we explore:
✅ How to create a company culture that spreadsjoy and connection
✅ The power ofpurpose-driven retail and customer …
Video - Building a #Community with Love #podcast #friendship #empathy #helpingothers #purpose #unity
True community isn’t built overnight—it’s fostered through trust, shared values, and a commitment to lifting others up.
On this episode of The Bliss Business Podcast, we welcome Ash Maher and Andrew Montez, co-founders of Awaken Radio Club, a platform that brings people together through music, storytelling, and creative collaboration.
We’ll explore:
✨ The role of authentic connection in building thriving communities
🎶 Ho…
Video - Cardinal Rule of Love #podcast #community #goalsetting #authenticity #support #helpingothers
True community isn’t built overnight—it’s fostered through trust, shared values, and a commitment to lifting others up.
On this episode of The Bliss Business Podcast, we welcome Ash Maher and Andrew Montez, co-founders of Awaken Radio Club, a platform that brings people together through music, storytelling, and creative collaboration.
We’ll explore:
✨ The role of authentic connection in building thriving communities
🎶 Ho…
Video - Build On What You Have Now #podcast #focus #airbnb #leadership #businessgrowth #customerloyalty
True community isn’t built overnight—it’s fostered through trust, shared values, and a commitment to lifting others up.
On this episode of The Bliss Business Podcast, we welcome Ash Maher and Andrew Montez, co-founders of Awaken Radio Club, a platform that brings people together through music, storytelling, and creative collaboration.
We’ll explore:
✨ The role of authentic connection in building thriving communities
🎶 Ho…
Video - The Power of Culture Shift #community #companyculture #cultureshift #authenticity #podcast
True community isn’t built overnight—it’s fostered through trust, shared values, and a commitment to lifting others up.
On this episode of The Bliss Business Podcast, we welcome Ash Maher and Andrew Montez, co-founders of Awaken Radio Club, a platform that brings people together through music, storytelling, and creative collaboration.
We’ll explore:
✨ The role of authentic connection in building thriving communities
🎶 Ho…
Video - What Is a Community? #podcast #community #listening #purposedriven #leadership #companyculture
True community isn’t built overnight—it’s fostered through trust, shared values, and a commitment to lifting others up.
On this episode of The Bliss Business Podcast, we welcome Ash Maher and Andrew Montez, co-founders of Awaken Radio Club, a platform that brings people together through music, storytelling, and creative collaboration.
We’ll explore:
✨ The role of authentic connection in building thriving communities
🎶 Ho…
Video - DJ's Supporting Other DJ's #podcast #dj #helpingothers #support #cultureshift #inspiredleadership
True community isn’t built overnight—it’s fostered through trust, shared values, and a commitment to lifting others up.
On this episode of The Bliss Business Podcast, we welcome Ash Maher and Andrew Montez, co-founders of Awaken Radio Club, a platform that brings people together through music, storytelling, and creative collaboration.
We’ll explore:
✨ The role of authentic connection in building thriving communities
🎶 How music and art can create spaces of bel…
Video - Marketing With Purpose Kit: The Concierge Fractional CMO
What if your brand had a marketing leader who didn’t just “get it done” but got you?
Join us this Wednesday at 8:00 AM PDT as we explore the rise of the Concierge Fractional CMO, a high-touch, high-trust guide who aligns strategy with soul.
🎧 Discover how this model helps purpose-driven brands:
• Build emotionally resonant campaigns
• Scale with intention, not noise
• Curate the right team and tools — without hiring a huge department
• Operationalize empathy …
Video - Building Community and Connection in Business with Tom Wood
Can business be a place where deep connection and shared purpose thrive?
📊 According to a report by EY and Harvard Business Review, 89% of executives believe a strong sense of collective purpose drives employee satisfaction and business success, yet only 46% say their company actually operates that way.
Join us this Tuesday for a new LIVE episode of The Bliss Business Podcast with guest Tom Wood, President and CEO of Floor Coverings International, a seasoned entrepreneur lead…
Video - Innovative Work Models for the Future with Ryan Scott
Are traditional work models holding your company back?
According to Gallup, only 23% of employees worldwide are engaged at work. Disengagement costs companies billions, but it doesn’t have to.
Join us for a live episode of The Bliss Business Podcast as we talk with Ryan Scott, Head of Product at DNA Behavior, about how forward-thinking companies are using behavioral insights to redesign how we work.
📅 Thursday, June 5, 2025
🕚 11:00 AM PDT
🎙️ Hosted by Stephen Sa…
Video - Marketing with Purpose Kit: Traditional CMO vs. The Category Architect
The Traditional CMO is Dead. Long Live the Category Architect.
For years, CMOs have been stuck on a tactical treadmill:
🎯 Generate leads
📈 Prove ROI
💰 Cut ad spend
But in a noisy, AI-saturated landscape, is optimization enough?
This Wednesday on The Bliss Business Podcast’s Marketing with Purpose Kit, we unpack a better path forward:
+ What it really means to be a “Category Architect”
+ How to lead with belief, not just branding
+ Why movements …
Video - Fostering a Culture of Inclusivity with Sheree Knowles
A recent McKinsey study found that companies in the top quartile for gender diversity on executive teams are 25% more likely to have above-average profitability.
Yet, many leaders still struggle with building cultures that go beyond check-the-box diversity initiatives.
Join us live for a powerful conversation with Sheree Knowles, award-winning HR executive and CEO of HR Knowledge Source and Human Capital Academy, on how to move from diversity optics to lasting, inclusive imp…
Video - John Hewitt on Love Belonging in Business #podcast #leadership #franchise #businessgrowth
What happens when a company stops chasing only profit and starts building with purpose?
Join us on The Bliss Business Podcast for a powerful conversation with John Hewitt, legendary entrepreneur, founder of Jackson Hewitt, Liberty Tax, and now @loyaltybrands a franchise network built on trust, service, and mission-driven growth.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How John has scaled multiple companies by leading wi…
Video - John Hewitt on Policy Over Principle #podcast #leadership #businessethics #businesstips
What happens when a company stops chasing only profit and starts building with purpose?
Join us on The Bliss Business Podcast for a powerful conversation with John Hewitt, legendary entrepreneur, founder of Jackson Hewitt, Liberty Tax, and now @loyaltybrands a franchise network built on trust, service, and mission-driven growth.
🎙️ Hosted by Stephen Sakach & Mike Liwski
In this episode, we’ll explore:
✅ How John has scaled multiple companies by leading wi…