Anna Phillips of Zero Company on which marketing metrics matter: clients who never read the report, moving past clicks to lead quality, and reporting just two.
Anna Phillips, Account Executive at Zero Company, on which marketing metrics matter to a client, and how few of them there usually are.
Anna has spent about a decade in agency work across a wide range of industries, translating digital marketing out of jargon and into decisions clients can actually act on.
In this conversation with Michele Brasfield:
• Clients who say outright that they do not read the reports
• Asking which numbers actually drive a client's decisions
• Moving a client from clicks and impressions to lead quality
• Reporting one or two metrics instead of the hundreds available
• Educating without making anyone feel talked down to
She frames it as respect for the client's time, which is a more useful test than completeness: a report nobody opens has not communicated anything.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-customer-connection-in-a-data-driven-world-3/
More from Anna Phillips: https://www.theblisspodcast.com/guests/anna-phillips/
More from the series: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/