James Doyle of PIRTEK USA on getting more google reviews: the invoice sticker with a QR code that quietly outperformed his polished automated email sequence.
James Doyle, Chief Marketing Officer of PIRTEK USA, on getting more google reviews, and the very unglamorous thing that beat his automated system.
PIRTEK USA is a hydraulic hose service franchise approaching 200 locations, open 24/7 with a one hour ETA. James came to the role after leading marketing for an eleven brand franchise platform, and is an active franchisee himself.
In this conversation with Mike Liwski:
• The slick automated drip: templates, frequencies, careful nurturing
• The sticker on the invoice with a QR code and a small business ask
• Why the simple version drove far higher review volume
• Running both rather than choosing, since each reaches different people
• People work with people, not with companies
He also makes the case for why reviews matter this much in emergency service: when equipment fails, the customer is searching under pressure and picking whoever looks credible fastest.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-aligning-marketing-with-business-growth-1/
More from James Doyle: https://www.theblisspodcast.com/guests/james-doyle/
More from the series: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/