The Bliss Business Podcast

Franchisee Site Visits: Kim Gubera, CEO of PIRTEK

Kim Gubera, CEO of PIRTEK USA, on franchisee site visits: roughly 215 of them, what she heard on the first tour, and why she still gets out on the road today.


Kim Gubera, President and CEO of PIRTEK USA, on franchisee site visits, and why she has now done roughly 215 of them.

Kim took the CEO role in 2019 and has grown unit count more than 90 percent in five years. She came up through accounting, is a CPA with an MBA, and was the first woman to lead a hydraulic company in the world.

In this conversation with Stephen Sakach and Mike Liwski:
• Stepping into a business with culture problems and going to see everyone
• The open question she asked: tell me your PIRTEK story
• Hearing anger, frustration and tears, and staying in the room for it
• Owners of five years or more no executive had ever visited
• Why the face to face is where people actually feel it

She is also clear about what happens next, because a listening tour that changes nothing back at the home office makes the trust problem worse rather than better.

Listen to the full episode: https://www.theblisspodcast.com/the-role-of-empathy-in-leadership-with-kim-gubera/

More from Kim Gubera: https://www.theblisspodcast.com/guests/kim-gubera/

More from the series: https://www.theblisspodcast.com/categories/bliss-businesses-series/