Jamie Eslinger, CMO of Shoot 360, on customer feedback after launch, and how the lead calls turned a three person league into a solo game she renamed 3Ball.
Jamie Eslinger, Chief Marketing Officer of Shoot 360, on customer feedback after launch: the idea was not wrong, it was incomplete, and the customer finished it.
Jamie is an Entrepreneur Top 50 Franchise CMO Game Changer with more than 20 years across startups, international retail, and franchise brands including Baskin-Robbins, Massage Envy, and European Wax Center. She is also a former collegiate basketball player.
In this conversation with Mike Liwski:
• Launching Leagues, a three person competitive format, after full product testing
• What every lead call kept saying: people wanted to play solo first
• Reformatting and renaming the game 3Ball, with solo and trios versions
• Why the consumer votes with their wallet every single day
• Zone of genius as a way to assign work people can only do
She also explains the internal mantra behind it: win the day, with clear goals, named winning projects, and public credit for the people who moved them.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-bringing-purpose-and-empathy-into-marketing-5/
More from Jamie Eslinger: https://www.theblisspodcast.com/guests/jamie-eslinger/
More from the series: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/