Haley Anderson of Zero Company on customer journey mapping as the fix for siloed teams, plus the shared KPIs and retrospectives that keep the map honest.
Haley Anderson, Account Executive at Zero Company, on customer journey mapping: what changes when sales, product, and customer success can all see the same path.
Haley came into paid media from communications and public relations, and runs strategy across Google, Meta, and LinkedIn.
In this conversation with Michele Brasfield:
• Building the journey map together rather than handing one down
• Clear definitions and shared KPIs so teams stop grading themselves
• Regular cross team retrospectives as the thing that closes gaps
• Why metrics report what people did but never why they did it
• Owning lead quality and lifecycle, not just lead generation
She also names the two places alignment usually breaks in practice: CRM hygiene and attribution, where disconnected systems and inconsistent data entry quietly make impact impossible to prove.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-customer-connection-in-a-data-driven-world-4/
More from Haley Anderson: https://www.theblisspodcast.com/guests/haley-anderson/
More from the series: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/