Videos
Tracking Branded Search Volume with Conrad O'Connell
Branded search volume, the number of people who type your company name into Google each month, is a simple and reliable brand-building signal, says Conrad O'Connell, Founder of BuildUp Bookings.
In this Marketing With Purpose Kit conversation with host Tullio Siragusa, Conrad draws on more than 300 vacation rental brands to show what separates marketing that compounds from marketing that only spends.
Watch for:
• Why 20 to 40 brand searches a month after several years…
Trauma-Informed Storytelling with Kristi Eaton
Trauma-informed storytelling means letting the person who lived the story decide how much of it gets told. Kristi Eaton, Founder and CEO of ke comms, spent two decades as a journalist before building a PR agency for social good causes, and in this conversation she explains how that reporting still shapes her work.
Watch to learn:
• What interviews in India, Zambia, and a refugee camp taught her about giving people time to speak
• Why she explains where a story will run and how …
Non-Toxic Nail Care That Builds Trust with Kayla Bramlet
Non-toxic nail care is where Kayla Bramlet, Brand President of Frenchies Modern Nail Care, starts when she talks about trust. In this conversation on The Bliss Business Podcast, she walks through what a cleaner, safer studio means for the people who work in it every day, and for the guests who rely on it.
Watch to learn:
• Why Frenchies chooses products that are safe for the technician first, not only the guest
• The story of a longtime technician with asthma who could keep doi…
Customer Pulse Surveys in Marketing, with Marci Kleinsasser
Customer pulse surveys are one of the least expensive tools a marketer has, and Marci Kleinsasser, CFE, VP of Franchise Development Marketing at HOTWORX and founder of Kleinsasser Growth Advisors, explains why she keeps coming back to them in this Marketing With Purpose Kit conversation with host Tullio Siragusa.
At PuroClean, a property manager campaign looked solid in the data. Sitting in on customer calls told a different story, and the campaign took a new direction. Her lesson fo…
Video - Scaling Franchises with Purpose with Danielle Scott
Franchise growth is not just about adding locations. It is about expanding with the right people, the right systems, and the right long-term vision.
In this episode of The Bliss Business Podcast, we welcome Danielle Scott, Chief Development Officer at Alliance Franchise Brands, a franchise network serving the marketing, print, signage, and graphics communications industries with nearly 500 locally owned businesses across North America. Danielle was named Chief Development Officer in …
Video - Resist Commoditization: Thought Leadership for ETF Issuers
In a crowded ETF market, differentiation cannot depend only on fee, features, or a product category.
If advisors and investors cannot hear a meaningful difference, the market defaults to sameness.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski speaks with Bill Sherman, COO of Thought Leadership Leverage, co-host of the Leveraging Thought Leadership podcast, and lead author of The Thought Leadership Handbook.
They discuss …
Why It Takes 17 Touches to Be Remembered, with Chrisane Giard
Chrisane Giard, Director of Brand Technology at Clean Air Lawn Care and Clean Air Mosquito Control, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain why it takes far more brand exposure than marketers assume before a lead actually converts.
Watch to learn:
• Why Chrisane says it now takes "17 times before they even know who you are"
• How her team keeps customer communication human even when using AI
• The Teams and SharePoint systems t…
Why Not Everything Should Be Automated, with Michael Silva-Nash
Michael Silva-Nash, President of Molly Maid, joins The Bliss Business Podcast to explain why not everything that can be automated should be, and how his team balances technology with genuine human connection.
Watch to learn:
• Why Michael says "it's a privilege to be inside of people's homes"
• How the Ms. Molly Foundation and a gratitude box build gratitude into daily culture
• Why "not everything that can be automated should be automated"
•…
The Mirror Effect in Client Experience, with John Babcock
John Babcock, Brand President of The Lash Lounge and a franchisee himself, joins The Bliss Business Podcast to talk about the mirror effect, the moment every service is really building toward.
Watch to learn:
• What John calls "the mirror effect" at the end of every appointment
• Why he says "don't sell your soul to the devil" when picking a growth partner
• How service notes keep the client experience consistent across 900 stylists
• What surpris…
Video - Make the Story Repeatable: Building a Strong ETF Narrative
Many ETF issuers have strong products and weak narratives.
They can explain the fee, the holdings, the methodology, and the performance table. But when asked what the market should remember, the answer often becomes generic.
Larissa Banting, APR, returns to The B.L.I.S.S. ETF Marketing Podcast for part two of our series on ETF visibility and authority.
This episode focuses on building a strong ETF narrative:
• Why product features are not enough
• How to build f…
Credibility, Not Clout, with Vanessa Errecarte
Vanessa Errecarte, CEO of Marketing Simplified and author of Valuable & Visible, joins The Bliss Business Podcast to explain why personal branding should build credibility, not clout.
Watch to learn:
• Why brands exist to relate to customers, and what that means for a personal brand
• How her students turned a passion and a niche specialty into a following
• The engagement ratio she uses instead of follower counts
• Why posting on camera is the 2026 version of public …
Storytelling That Builds Enterprise Trust, with Christine Perkett
Christine Perkett, CEO and Co-Founder of The Nova Method, joins The Bliss Business Podcast's Marketing With Purpose Kit to explain how she translates complex, data-driven ideas into stories that build enterprise trust.
Watch to learn:
• Why AI has pushed human connection back to the top of the marketing agenda
• How AI visibility makes every department's message part of your brand
• The three questions she asks in any brand crisis
• What a doctors' communit…
Video - Beyond the Factsheet: Why Podcasts Matter for ETF Issuers
ETF issuers do not only need more visibility. They need the right conversations.
In a market with thousands of ETFs competing for attention, a podcast can give an issuer something a factsheet and ad usually cannot: time to explain complexity, humanize leadership, and build trust through a real conversation.
In this episode of The B.L.I.S.S. ETF Marketing Podcast, Mike Liwski speaks with Larissa Banting, APR, owner of El Bee PR, about why podcasts deserve a serious place in ET…
Video - Conscious Growth the FIT4MOM Way with Lisa Druxman
Some leaders grow businesses. Others grow movements.
In this return episode of The Bliss Business Podcast, Lisa Druxman, Founder of FIT4MOM, joins us again on pausing growth to protect culture: how a 25-year-old franchise decides what growth is worth chasing, and what it should never sacrifice.
Watch to learn:
• Why FIT4MOM paused new franchise sales for the rest of the year, its first pause in more than 20 years of franchising
• How that pause led to some of the compan…
Video - Cats, Coffee, and Conscious Franchising with Sandra Cagan
A cat café is more than coffee and cats. At its best, it is a place where people connect, shelter animals find homes, and business becomes a bridge between purpose and community.
In this episode of The Bliss Business Podcast, we welcome Sandra Cagan, Founder and Owner of Orlando Cat Café, the first cat café in the state of Florida. Founded in 2016, Orlando Cat Café partners with animal welfare organizations and café partners to create a welcoming space where guests can relax, connect…
The Cat Cafe Business Model with Sandra Cagan
Watch Sandra Cagan, Founder and Owner of Orlando Cat Café, break down the cat cafe business model behind Florida's first cat café, on The Bliss Business Podcast.
Sandra built Orlando Cat Café around a shelter partnership with SPCA Florida, where 100% of every adoption fee goes back to the rescuing agency. The café earns its living from a full-service café, a modest entry fee to the cat play area, and branded merchandise.
Watch for:
• Why Sandra says the cat truly does…
Marketing Lifecycle Strategy with Lizzy Young
Full-funnel growth doesn't happen by accident, and it definitely doesn't happen through customer acquisition alone.
In this Marketing With Purpose Kit conversation, Lizzy Young, Director of Marketing at Creative World School, walks through the marketing lifecycle strategy she uses to connect acquisition, retention, and local activation into one system instead of three disconnected efforts.
Watch for:
• Why keeping customers now matters as much as winning them
…
Leading with Emotional Intelligence: Scott Greenberg
Great leaders do not just manage tasks, they manage energy, and business performance expert Scott Greenberg has spent his career proving the difference shows up on the bottom line.
In this video, Scott Greenberg, author of The Wealthy Franchisee and Stop the Shift Show, joins The Bliss Business Podcast to break down what leading with emotional intelligence looks like day to day, especially for the hourly and frontline teams most companies manage the same old way.
In this conv…
Video - Purpose After Acquisitions and the 30/60-Day Alignment Plan
Acquisition can create scale, investment capability, distribution reach, and a broader ETF lineup.
But a collection of respected teams and strong products does not automatically create a coherent parent brand.
Employees may remain connected to the firms they originally joined. Sales teams may tell different versions of the company story. Advisors may understand individual strategies while remaining uncertain about what the larger organization represents.
In this episo…
Empathy in Property Management: Timmi Ryerson | Bliss
Empathy in property management is not a poster on a wall, it is whether the tenant with a leaking pipe gets an answer today. Watch Timmi Ryerson, Founder and CEO of Smart Property Systems, walk Stephen Sakach and Tullio Siragusa through a platform built so that nothing falls between the cracks for any of the six groups involved: subscriber, staff, owner, tenant, inspector and agent, and vendor.
Timmi managed properties by hand in the 1980s, with no internet and no cell phones, and la…
Video - Books with a Bigger Purpose with Mark Tuggle
Small business bookkeeping systems don't have to stay a source of dread, Mark Tuggle argues. Watch the CEO of Telos Bookkeeping walk through how he helps owners move from avoidance to relief to possibility, including the Profit First method that automatically routes money toward the causes a business says it cares about.
Also on screen: why Mark won't hand fully AI-driven bookkeeping to his clients, and his answer to the question every purpose-driven owner eventually asks, …
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
Franchise marketing strategy has to answer one question first: what belongs at corporate, and what belongs to the local franchisee? Watch Travis Arnesen, VP of Marketing at Service Experts, walk through how he divides national brand work from door-to-door local execution, and the standards that keep the customer experience consistent everywhere.
Also on screen: Travis's crisis-response playbook, built from a real, costly product recall, and the KPIs he holds his own marketing te…
Video - Seven Questions to Ask Before Launching an ETF
The ability to launch an ETF does not automatically mean the product should exist or that it belongs under your brand.
Every proposed fund needs a clear investor job, a credible reason for existing, a repeatable story, and an organization prepared to support it beyond the initial launch campaign.
In Seven Questions to Ask Before Launching an ETF, Michael Liwski introduces a framework for evaluating whether a proposed ETF strengthens the issuer’s purpose, portfolio, and long-t…
Video - Marketing With Purpose Kit: Turning Marketing Into a Revenue Engine
Franchise marketing data discipline means knowing what the numbers can't tell you, Ben Cohen says. Watch the CMO of French Florist explain why he treats data as an input rather than the decision-maker, especially across franchise markets with very different local personalities.
Also on screen: the World Cup ticket story that had nothing to do with a floral sale, and why Ben believes retention deserves more attention than the acquisition metrics marketing teams usually lead with.…