Videos
Video - From Ticker Launch to AUM Growth: The ETF Marketing Architecture Behind Scale
Many ETF issuers know how to list a ticker. Fewer know how to build the marketing architecture that turns a launch into durable market belief.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski sits down with Patina Grayson, ETF Marketing Consultant and Founder of etfcmo.com, to discuss what ETF issuers need after the listing bell: strategy, positioning, audience education, advisor channel alignment, operational workflows, compliance partner…
Video - Paws & Purpose: Building Community in Pet Franchising with Michelle Sandonato
Pet care is personal. When people trust a brand with their dog’s grooming, wellness, and comfort, they are trusting that business with a beloved member of the family.
In this episode of The Bliss Business Podcast, we welcome Michelle Sandonato, Co-Founder and President of Bowie Barker Bath + Groomerie, a modern dog grooming brand offering full-service grooming, self-serve wash stations, wellness checks, membership-based care, and a convenient booking experience. Bowie Barker was foun…
Video - Inside Move America Initiative: Culture in Action with Alicia Hart and Jeanine Charlton
After our conversation with Merchants Fleet CEO Matt Dyer, we wanted to go deeper into the company’s Move America initiative — a multi-year vision grounded not only in business strategy, but also in the culture, values, and leadership behaviors required to bring that strategy to life.
In this episode of The Bliss Business Podcast, we welcome two of the initiative’s internal sponsors: Alicia Hart, Chief People Officer, and Jeanine Charlton, Chief Technology Officer. Together, they exp…
Video - Marketing With Purpose Kit: Breaking Down Silos Across Teams
Growth happens faster when teams stop working in silos.
The strongest marketing strategies are built when digital, ecommerce, creative, operations, sales, and customer insights are connected around a shared goal.
In today’s complex marketing landscape, brands need more than strong individual channels. They need cross-functional alignment that turns fragmented efforts into a unified customer experience and measurable business growth.
In this week’s Marketing With Purpo…
Video - Finance PR That Earns Belief: Visibility and Trust in ETF Marketing
ETF marketers are competing in a category where product choice is abundant, attention is fractured, and trust is hard to earn. In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski sits down with Megan Braverman, Owner and Principal of Berbay Marketing & Public Relations, to explore how financial services firms build the visibility and credibility required for growth.
Megan brings deep experience helping finance and professional services fi…
Video: Mission-Driven Founder Coaching (Mike Ma)
Watch Mike Ma, Managing Partner and Head Coach at Sidecut Ventures, break down mission-driven founder coaching: the "coach first, capital second" model he uses to separate founders with a real calling from founders with a good pitch.
Mike explains why Sidecut skips fast checks in favor of thirty days working alongside a founder before any capital changes hands, what he calls "action-oriented self-awareness," and why a founder admitting a weak sales pipeline is a r…
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing performs best when creativity and analytics work together.
The strongest growth strategies are built when data drives decisions, but human insight shapes the message.
In today’s competitive landscape, brands need more than visibility. They need marketing systems that align strategy, media, customer behavior, and business goals into measurable growth.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Chris McGee, VP of…
Video - What Wealth CMOs Actually Need from ETF Issuers
Most ETF marketing is built from the issuer’s perspective. But adoption happens inside wealth firms, advisor conversations, investment committees, and client relationships.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski speaks with Ashkan Maher, Chief Marketing Officer at Bauman Wealth Advisors and former Zero Company performance marketing leader, about what ETF issuers need to understand from the buyer’s side.
Ash shares how iss…
Video - Empathy, Community, and Connection in Franchise Leadership with Larisa Walega
Great franchise growth is not only about expansion. It is about creating trust, connection, and a seamless experience for customers, franchise owners, and teams.
In this episode of The Bliss Business Podcast, we welcome Larisa Walega, Chief Growth Officer of Ziebart International Corporation, one of the world’s largest automotive appearance and protection brands. Larisa helps drive growth while creating a more connected customer experience across every touchpoint, and she is passiona…
Video - Civilization Advances When Compassion Becomes Infrastructure
Civilization does not advance only through technology. It advances when compassion becomes infrastructure.
In this episode of The Bliss Business Podcast, we unpack a hard truth about AI adoption: AI will not fix your culture. It will amplify whatever is already there.
In this conversation, we cover:
• Why AI adoption should start with a culture audit, not a tool rollout
• How trust, clarity, and agency determine whether AI becomes an accelerator or a disruptor
• The …
Video - Marketing With Purpose Kit: Why Human Connection Still Wins in a Data-Driven Retail World
Data can tell you what customers buy.
But human connection is what keeps them coming back.
As retail becomes more digital, the brands winning today are the ones creating real experiences, real communities, and real relationships, both online and in person.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Mike Martin, Co-Founder of Replay Sports Cards.
Mike is the co-founder of Replay Sports Cards and a former ESPN SportsCenter g…
Video - Building Community Through Empathy in Pet Care Franchising with Shaina Denny
Pet care is not just about convenience. It is about trust, community, and creating spaces where dogs, pet parents, and local business owners all feel supported.
In this episode of The Bliss Business Podcast, we welcome Shaina Denny, Founder and CEO of Dogdrop, a modern dog daycare brand built around flexible care, technology, and franchising. Shaina started Dogdrop after her miniature dachshund, Poppy, was a “dog daycare fail,” and she saw an opportunity to reimagine dog care for mod…
Video - Paid Media That Builds Belief in ETF Marketing
In ETF marketing, paid media should not be treated like a blunt-force promotion channel.
In this episode of The B.L.I.S.S. ETF Marketing Podcast, Mike Liwski sits down with Anthony McDaniel to explore how ETF issuers can use paid search, display, programmatic, paid social, and trust-building content to reduce uncertainty and earn belief in a highly regulated environment.
In This Episode, You Will Learn:
- Why paid media in ETF marketing works best when it distributes proo…
Video - Value DRiVEN: Scaling Brands Through Connection with Adam Sutton
Value-driven customer experience starts with a simple shift: stop treating people like transactions and start treating them like relationships.
In this video, DX3 Brands and RNR Tire Express CEO Adam Sutton explains how his father's simple belief, "if you love your people, they'll love your customers," became the foundation for scaling a 200-plus store tire franchise without losing its family-business soul.
Watch for:
• Why Adam's team runs on thre…
Video - Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Marketing should do more than generate awareness.
It should generate measurable growth.
The brands scaling fastest today are the ones treating marketing as a true revenue engine — aligning strategy, analytics, and customer acquisition with aggressive business goals.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Laura Rice, MBA, CFE, Owner of Rice Fractional CMO.
Laura is a growth strategy leader specializing in brand tra…
Video - EQ and Empathy: The New Standard for Franchise Success
Success in business is no longer measured by growth alone. Today’s strongest leaders are being called to lead with emotional intelligence, empathy, consistency, and care.
In this episode of The Bliss Business Podcast, we welcome Roxanne Conrad, Chief Operating Officer of Premium Service Brands, a home services franchisor with nine brands across categories including painting, garage doors, cleaning, remodeling, junk removal, grout restoration, handyman services, and plumbing.
…
Video - Ideas-Led Growth for ETF Trust: How to Earn Belief in a Crowded Market
ETF marketing does not fail because there is too little content. It fails when the story sounds interchangeable, the signal is buried in noise, and no one can repeat why the fund matters. In this episode, Mike Liwski sits down with Christopher Fox of Ideas-Led Growth to explore how ETF issuers can build trust through thought leadership, clearer points of view, and ideas that travel farther than product copy.
In This Episode, You Will Learn:
- Why trust has become the real growth c…
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing works best when every campaign, metric, and strategy is tied to real business goals. Without alignment, even high-performing marketing efforts can miss the bigger picture.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Kevan Zameni, Digital Marketing Specialist at Zero Company.
At Zero Company, Kevan specializes in creating, managing, and optimizing complex PPC campaigns across platforms including Google Ads, Reddit, Faceb…
Video - Ethical Community Growth: The Future of Innovative Franchise Models
Franchising is evolving. Today’s strongest models are not only built around scale, systems, and market expansion — they are also built around ethics, community trust, and local impact.
In this episode of The Bliss Business Podcast, we welcome Nick Ridgway, Vice President of Franchise Development for Service Experts, to explore Ethical Community Growth: The Future of Innovative Franchise Models.
Nick brings more than 10 years of franchising experience and has helped more than …
Video - Building Purpose-Led Marketing Systems with Gareth Bain
Marketing is no longer just about clicks, leads, campaigns, or clever tactics. For founder-led companies, sustainable growth requires clarity, rhythm, systems, and a deeper sense of purpose behind the work.
In this episode of The Bliss Business Podcast, we welcome Gareth Bain, award-winning Fractional Chief Marketing Officer, Growth Strategist, and founder of Got Legs Digital.
Gareth brings more than 17 years of experience helping SaaS, FinTech, PropTech, and technology-drive…
Video - Media + Thought Leadership: How to Be Useful, Not Noisy
One of the biggest mistakes in ETF marketing is confusing visibility with value.
Being active in the market does not automatically make a brand useful to journalists, advisors, or investors. And when media outreach or thought leadership becomes generic, overly promotional, or disconnected from real audience questions, it adds noise instead of trust.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski talks with Jill Mathers of Arro Fi…
Video - Sustainable Business Practices and Ethics with Sam Berman
Sustainability and ethics are no longer separate conversations in business.
Today’s leaders are increasingly being challenged to build organizations that create innovation, operational impact, and meaningful responsibility toward people and the world around them.
In this episode of The Bliss Business Podcast, we will welcome Sam Berman, Founder and CEO of LARC (Logistics Advanced Research Center).
Sam Berman is an entrepreneur, engineer, and logistics innovator focuse…
Video - Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Marketing should not just support growth.
It should drive it.
The most successful franchise brands understand that marketing becomes a true revenue engine when strategy, operations, and leadership are fully aligned.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Madeleine Zook, Co-Founder of Catalyst.
Madeleine Zook, CFE, is a recognized leader in the franchise industry with experience as a multi-brand franchisor, multi-unit f…
Video - Why Franchising Breaks Founders and How to Fix It with John Francis
Reaching 200 episodes is more than a milestone.
It is a reminder of the incredible conversations, leaders, founders, and changemakers who have helped shape The Bliss Business Podcast into a platform centered on purpose, leadership, systems, empathy, and human connection.
For our 200th episode, we are honored to welcome John Francis. Known to many as “Johnny Franchise,” John Francis has spent more than 30 years working across every side of franchising as a franchisor, franchis…