Darren Keeler of Shuckin' Shack Oyster Bar on the grand opening marketing playbook: why community networking beats ads before a new location even opens.
Darren Keeler, VP of Marketing and Creative at Shuckin' Shack Oyster Bar, joins The Bliss Business Podcast's Marketing With Purpose Kit to break down the grand opening marketing playbook that gets a new franchise location known before it opens its doors.
Watch to learn:
• Why Darren says people "have thoughts, people have feelings," and why that has to shape data-driven marketing
• His "Lego blocks" metaphor for building long-term brand growth out of short-term tactics
• Why reframing "me" into "us" changes who a marketing plan is really for
• The community-first playbook Shuckin' Shack franchisees run before a new location opens
• Why marketing's job is to open the door while operations keeps it open
Darren Keeler: "Great marketing doesn't just sell, it serves."
Watch the full conversation, listen to the episode, or read the recap:
Episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-bringing-purpose-and-empathy-into-marketing-3/
Guest profile: https://www.theblisspodcast.com/guests/darren-keeler/