Videos
Video - Trust Before Allocation: How ETF Marketers Earn Credibility
Before flows, there is belief. Before belief, there is trust.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski talks with Gabriel Malinis about what it really takes to earn credibility in ETF marketing when attention is fragmented and skepticism is completely rational.
In This Episode, You Will Learn:
- Why trust is the real conversion precondition in ETF marketing
- How clarity and consistency reduce uncertainty for advisor…
Video - Truth-Telling Is a Competitive Advantage
Tullio Siragusa continues the BLISS Monologue Series with Episode 11, focused on a leadership advantage most organizations claim they want, but very few design for: truth-telling that moves fast.
BLISS stands for Build Love Into Scalable Systems. In this episode, we explore why slow truth is expensive. When people cannot surface bad news, risks, confusion, disagreement, capacity limits, or broken processes without getting punished, leaders end up operating with filtered information. …
Video - The Role of Empathy in Leadership with Sarah Feely
Empathy is often described as a personal leadership quality.
But in today’s workplace, it is increasingly becoming a critical driver of culture, trust, engagement, and organizational performance.
In this episode of The Bliss Business Podcast, we will welcome Sarah Feely, Chief Learning Officer of Compassionate Leaders Circle.
Sarah Feely is passionate about helping individuals discover their authentic selves and find meaning at work. As Chief Learning Officer at Compa…
Video - Marketing With Purpose Kit: Customer Connection in a Data-Driven World
More data doesn’t automatically create better marketing.
Connection does.
In a world where dashboards, metrics, and automation dominate decisions, the brands that stand out are the ones that turn data into meaningful customer experiences.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Alexandra Russo, Fractional CMO & Marketing Consultant.
Alexandra is the founder of Alex the CMO and has partnered with 16 brands over …
Video - Empathy, Emotional Intelligence and Connection in Business with Mike Weinberger
Empathy and emotional intelligence are often discussed as leadership qualities.
But in business, they are also powerful drivers of trust, culture, connection, and long-term growth.
In this episode of The Bliss Business Podcast, we will welcome Mike Weinberger, Co-Founder and Head of Franchising at Replay Sports Cards.
Mike Weinberger is a multi-brand franchise executive and founder of Community Franchise Group, the parent company behind Replay Sports Cards. Over the past 2…
Video - Marketing Investment That Keeps Pace with ETF Tailwinds
ETF growth is often treated like a market story. The category expands, assets rise, and everyone assumes growth will follow. But Tullio Siragusa’s latest ETF study makes a sharper case: category growth is not the same thing as issuer performance. The real question is whether you captured your fair share of that tailwind.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski sits down with Tullio Siragusa to unpack a practical framework linking …
Video - AI Will Amplify Your Culture, Not Fix It
Most teams think AI is a productivity upgrade. It is more accurate to treat it as a culture amplifier.
In Episode 10 of the BLISS monologue series, Stephen Sakach breaks down a simple truth: AI will not fix misalignment, politics, or fear-based behavior. It will scale them. Fast.
Stephen covers:
• The first question leaders should ask before adopting AI: what kind of human system is AI entering
• Why trust, clarity, and agency determine whether AI becomes a force multi…
Video - The Power of Emotional Intelligence in Business with Angela Coté
Emotional intelligence is often talked about in leadership.
But in fast-paced, high-performance environments like franchising, it becomes a critical driver of clarity, accountability, and results.
In this episode of The Bliss Business Podcast, we will welcome Angela Coté, Founder and CEO of AC Inc., a franchise industry thought leader who helps franchisees move from overwhelm to action.
With a rare 360-degree perspective across franchising, as a former multi-unit fran…
Video - Marketing With Purpose Kit: Driving Scalable Growth Through Marketing
The best franchise systems don’t just market the brand.
They empower every location to win locally.
Too many brands chase expansion without building the marketing foundation needed to support operators on the ground. The real advantage comes from aligning strategy, storytelling, and execution at scale.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Kelly Mance, VP of Marketing of Premium Service Brands.
Kelly leads the in…
Video - Building Community and Connection in Business with Ruth Ellen Elinski
Community is often talked about as a value.
But for small businesses, entrepreneurs, and local economies, community is a critical driver of resilience, growth, and long-term success.
In this episode of The Bliss Business Podcast, we will welcome Ruth Ellen Elinski, Associate State Director of the Arizona SBDC Network, an entrepreneur and leader deeply committed to supporting small business development and community impact.
Ruth Ellen has launched multiple businesses, …
Video - Flows Follow Purpose: Where Provocative Meets Authentic in ETF Marketing
In ETF marketing, the temptation is to lead with features, factsheets, holdings, and index language alone. But a fund does not earn belief just because it is technically accurate. It earns belief when the truth of the product meets the deeper human meaning behind it.
In this episode of The B.L.I.S.S. ETF Marketing Podcast, Mike Liwski sits down with Stephen Sakach, CEO of Zero Company Performance Marketing, to unpack why the strongest brands and products live at the intersection cros…
Video - Customer Experience Starts Inside the Company
Tullio Siragusa continues the BLISS Monologue Series with Episode 9, focused on a truth every marketer and leader needs to internalize: customer experience starts inside the company.
BLISS stands for Build Love Into Scalable Systems. In this episode, we explore why customer experience is not primarily a front-end effort. Scripts, messaging, and service standards matter, but they cannot compensate for internal friction. Customers feel the downstream effects of internal culture and int…
Video - Building Community and Connection in Business with Matt Dyer
Community is often seen as something intangible.
But in today’s business landscape, connection is not just cultural, it is measurable, scalable, and directly tied to performance.
In this episode of The Bliss Business Podcast, we will welcome Matt Dyer, CEO & President of Merchants Fleet, a global leader with decades of experience in fleet management, operations, and organizational growth.
Matt has led large-scale organizations across international markets, includi…
Video - Marketing With Purpose Kit: Customer Connection in a Data-Driven World
Data can tell you what your customers do.
But connection is what makes them stay.
In a world driven by analytics and performance metrics, the brands that truly grow are the ones that build community, trust, and lasting relationships.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Trisha Peña, VP of Marketing at Burn Boot Camp.
Trisha leads marketing strategy across the Burn Brands ecosystem, including Burn Boot Camp, Burn…
Video - Closing the ETF Loop (When the Loop Is Actually Broken)
Every ETF marketer eventually runs into the same frustrating reality: the scoreboard is incomplete.
You can drive awareness, spark interest, and create meaningful engagement, yet still be asked to explain outcomes that happen in places you cannot see. Brokerage platforms, advisor conversations, investment committees, model portfolios. The path is real, but the loop is broken.
In this episode of The BLISS ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski and Josh Pri…
Video - The Role of Empathy in Leadership with Greg Essenmacher
Empathy is not often the first word that comes to mind in high-performance, results-driven industries.
But in environments where trust, communication, and decision-making are critical, empathy can be the difference between missed opportunities and meaningful outcomes.
In this episode of The Bliss Business Podcast, we will welcome Greg Essenmacher, CEO of GnA Consult, a leader in Fixed Full Arch dentistry who helps practices transform their performance through patient experien…
Video - Talent Practices Make Bliss Visible
Tullio Siragusa continues the BLISS Monologue Series with Episode 8, focused on talent practices and the simple truth they reveal: culture is not what a company says. Culture is what a company does.
BLISS stands for Build Love Into Scalable Systems. In this episode, we explore why talent practices are where BLISS becomes visible in a way everyone can feel. Hiring, onboarding, performance evaluation, recognition, growth, and exits are the moments that tell the truth about what an orga…
Video - The Role of Empathy in Leadership with Alberto J. Ortiz
Empathy is often talked about in leadership, but not always fully understood.
In fast-paced, results-driven environments, it can sometimes feel like empathy and performance are in tension. But in reality, the strongest leaders know that empathy is what drives connection, trust, and long-term success.
In this episode of The Bliss Business Podcast, we will welcome Alberto J. Ortiz, CEO and President of ATAX, a leader with nearly two decades of experience in the tax industry and…
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
Marketing doesn’t drive growth on its own.
Alignment does.
When marketing, sales, and operations move in sync, brands don’t just grow — they scale with purpose and consistency.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Becky Beyer, Vice President of Marketing for Pillar To Post.
Becky Beyer brings a wealth of experience from franchising industries including real estate to her role at Pillar To Post. She started her c…
Video - The Underused Workhorse for ETF Issuers
Most ETF issuers do not have a YouTube problem. (Well, other than the fact they're not on YouTube.)
They have a clarity problem.
If an investor cannot understand your strategy in seconds, attention fades before trust has a chance to build. That is why clarity is not just a messaging choice. It is a growth lever. And few channels scale clarity better than YouTube.
In this episode of The BLISS ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski and Haley Anderso…
Video - Building Community and Connection in Business with Leslie Youngblood
Community is not built through visibility alone.
It is built through connection, consistency, and the ability to tell stories that truly resonate.
In this episode of The Bliss Business Podcast, we will welcome Leslie Youngblood, Founder and CEO of Youngblood MMC, a marketing leader, entrepreneur, and podcast host who helps brands go from overlooked to unforgettable through strategic storytelling and smart execution.
With more than 20 years of experience in marketing and ad…
Video - Decision Architecture Reduces Friction
Tullio Siragusa continues the BLISS Monologue Series with Episode 7, focused on decision architecture and why unclear decision-making is one of the biggest hidden drains in business.
BLISS stands for Build Love Into Scalable Systems. In this episode, we explore a simple reality: teams are often not tired because the work is hard. They are tired because decisions are messy. When people do not know who owns the call, when input is needed, what principles guide trade-offs, or whether a …
Video - Marketing With Purpose Kit: Bringing Purpose and Empathy into Marketing
The market doesn’t need more marketing.
It needs marketing that actually matters.
In a world flooded with noise, the brands that win are the ones built with clarity, conviction, and a deep understanding of the people they serve.
In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we’re joined by Courtney Joaquin, Founder & CEO of Too Much Consulting.
Courtney is a fractional CMO and growth leader with 15+ years of experience in highly reg…
Video - Service as Infrastructure: The Heart of a Blissful Business with Julie Budkowski & Brian Baird
What if service was not just an action, but infrastructure?
What if the most successful organizations and even societies were built on a foundation of contribution, connection, and purpose?
In this episode of The Bliss Business Podcast, we will welcome Julie Budkowski, Managing Director, and Brian Baird, Founder & Executive Director of the National Museum and Center for Service, two leaders dedicated to elevating service as a powerful force for community impact, leadership, an…