Videos
Video - Beauty in Scale: Empowering Franchise Leaders with Meg Roberts
Every meeting starts with good news, no exceptions. Meg Roberts, CEO of Head to Toe Brands, explains the small ritual behind her multi-brand franchise culture across The Lash Lounge, Frenchies, Bishops Cut & Color, and Delta Crown Extensions.
"What that creates is familiarity, a little more bonding, a little more personal conversation," Meg says of the practice she borrowed from the EOS Level 10 meeting structure back in 2012. She also breaks down how a four-brand platf…
Video - Why Franchisees Need Always-On Marketing with Tullio Siragusa
"The baseline is not what the franchisee would like to spend," Tullio Siragusa says. "The baseline is the minimum level required to protect demand continuity."
In this video, Tullio walks through why treating the franchise marketing baseline like infrastructure, not a line item to trim when a month looks soft, protects the trust and visibility that revenue depends on later.
📅 Wednesday, June 24, 2026 | 🕗 8:00 AM PST
🎙️ Featuring Tullio Siragusa
🎧 Pro…
Video - Scaling Wellness Through Purpose and Community with Jolita Brilliant
The first hire is the hardest part of scaling a wellness business, according to Jolita Brilliant, founder of Brilliant Massage & Skin. In this conversation, she breaks down the wellness franchise systems, staff empowerment, bespoke treatment standards, automation, that let her grow from one treatment room in Burlington, Vermont to a multi-location, franchised spa brand.
"We give them the power," Jolita says of frontline staff resolving customer issues on the spot, rathe…
Video - From Ticker Launch to AUM Growth: The ETF Marketing Architecture Behind Scale
Many ETF issuers know how to list a ticker. Fewer know how to build the marketing architecture that turns a launch into durable market belief.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski sits down with Patina Grayson, ETF Marketing Consultant and Founder of etfcmo.com, to discuss what ETF issuers need after the listing bell: strategy, positioning, audience education, advisor channel alignment, operational workflows, compliance partner…
Video - Paws & Purpose: Building Community in Pet Franchising with Michelle Sandonato
Modernizing dog grooming starts with hiring dog lovers first, according to Michelle Sandonato, co-founder and president of Bowie Barker Bath & Groomerie. She walks through the Bowie Warmup ritual, the AI phone assistant that frees up the front desk, and the self-serve wash tubs built for pet parents who feel embarrassed bringing in an anxious dog.
"Freedom within a framework is kind of what franchising is," Michelle says of balancing national brand consistency with the …
Video - Inside Move America Initiative: Culture in Action with Alicia Hart and Jeanine Charlton
Leadership storytelling and culture are what turned Move America from a strategy slide into daily behavior at Merchants Fleet, according to Alicia Hart, Chief People Officer, and Jeanine Charlton, Chief Technology Officer. They walk through the six-chapter narrative built with The Storytellers, the "bury the past" ritual, and why culture can't belong to HR alone.
"Culture is really shaped in those moments that test execution," Jeanine says, describing what ch…
Video - Marketing With Purpose Kit: Breaking Down Silos Across Teams
Cross-team marketing collaboration starts with shared metrics, not more meetings, according to Sara Whiteleather, Senior Director of Marketing at Batteries Plus. She breaks down how marketing, ecommerce, and operations teams can build a shared North Star goal instead of five competing scorecards.
"Poor collaboration just creates rework, misalignment, delays," Sara says, walking through the Batteries Plus "fit finder" tool, a customer-matching project that only wor…
Video - Finance PR That Earns Belief: Visibility and Trust in ETF Marketing
ETF marketers are competing in a category where product choice is abundant, attention is fractured, and trust is hard to earn. In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski sits down with Megan Braverman, Owner and Principal of Berbay Marketing & Public Relations, to explore how financial services firms build the visibility and credibility required for growth.
Megan brings deep experience helping finance and professional services fi…
Video: Mission-Driven Founder Coaching (Mike Ma)
Watch Mike Ma, Managing Partner and Head Coach at Sidecut Ventures, break down mission-driven founder coaching: the "coach first, capital second" model he uses to separate founders with a real calling from founders with a good pitch.
Mike explains why Sidecut skips fast checks in favor of thirty days working alongside a founder before any capital changes hands, what he calls "action-oriented self-awareness," and why a founder admitting a weak sales pipeline is a r…
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
"We're a pirate ship." That's how Chris McGee, VP of Marketing at Batteries Plus, describes the franchise marketing agility her team needs when a battery dies because of a heat wave or a cold snap, not a calendar.
Chris breaks down why Batteries Plus consolidated local marketing budgets across more than 700 stores, unlocking 40% more impressions without spending more, and why a pivot to cable TV bought the brand 25% higher reach and its first full year of always-o…
Video - What Wealth CMOs Actually Need from ETF Issuers
Most ETF marketing is built from the issuer’s perspective. But adoption happens inside wealth firms, advisor conversations, investment committees, and client relationships.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski speaks with Ashkan Maher, Chief Marketing Officer at Bauman Wealth Advisors and former Zero Company performance marketing leader, about what ETF issuers need to understand from the buyer’s side.
Ash shares how iss…
Video - Empathy, Community, and Connection in Franchise Leadership with Larisa Walega
What's the green flag Larisa Walega looks for before awarding a Ziebart franchise? "It really is about how you interact, how you treat, how you respect each other," she says, before walking through the Texas franchise owner who turned a grand opening into a community event with a kids' karate demo, a Jeep club, and a local food truck.
Larisa Walega, Chief Growth Officer of Ziebart International Corporation, also breaks down why she now calls a customer's vehi…
Video: Why AI Won't Fix a Broken Culture
"If you have a trust problem, AI won't fix that. If you have a leadership problem, automation won't fix that." Stephen Sakach and Tullio Siragusa break down why AI adoption should start with a culture audit, not a tool rollout, because technology only amplifies whatever is already in a company's system.
They also introduce a framework for reading any organization's culture in one meeting: the four forces of love, fear, power, and wisdom. "You could …
Video - Marketing With Purpose Kit: Why Human Connection Still Wins in a Data-Driven Retail World
Replay Sports Cards opened its first shop in March 2021, during COVID, betting on community over convenience while the rest of retail went online. "Everyone was itching to get back to hold the card in their hand, to trade with their friends in the community," says Co-Founder Mike Martin.
Mike breaks down why Replay treats trade nights, live streams, and a collector-focused loyalty program as core business strategy, not marketing extras, and why the brand plans to give away …
Video - Building Community Through Empathy in Pet Care Franchising with Shaina Denny
How do you scale empathy in franchise care without losing the personal touch? Shaina Denny, Founder and CEO of Dogdrop, explains why training starts with the care team, not the customer, and why she caps most locations around 300 to 350 monthly members on purpose.
Shaina also breaks down why Dogdrop splits franchise fees into explicit buckets instead of one lump sum, and why conviction, not passion alone, is what separates founders who follow through from founders who quit after the …
Video - Paid Media That Builds Belief in ETF Marketing
In ETF marketing, paid media should not be treated like a blunt-force promotion channel.
In this episode of The B.L.I.S.S. ETF Marketing Podcast, Mike Liwski sits down with Anthony McDaniel to explore how ETF issuers can use paid search, display, programmatic, paid social, and trust-building content to reduce uncertainty and earn belief in a highly regulated environment.
In This Episode, You Will Learn:
- Why paid media in ETF marketing works best when it distributes proo…
Video - Value DRiVEN: Scaling Brands Through Connection with Adam Sutton
Value-driven customer experience starts with a simple shift: stop treating people like transactions and start treating them like relationships.
In this video, DX3 Brands and RNR Tire Express CEO Adam Sutton explains how his father's simple belief, "if you love your people, they'll love your customers," became the foundation for scaling a 200-plus store tire franchise without losing its family-business soul.
Watch for:
• Why Adam's team runs on thre…
Video - Marketing With Purpose Kit: Turning Marketing into a Revenue Engine
Why do marketing and sales keep arguing about which channel actually gets credit for a sale? Laura Rice, Owner of Rice Fractional CMO, breaks down revenue attribution in marketing: "I haven't really met anyone that can track a whole full customer journey," and why sales teams fixate on last-touch data at their own expense.
Laura also shares why she refuses to flood a sales team with low-quality leads just to hit a volume number, and why franchise and multi-brand market…
Video - EQ and Empathy: The New Standard for Franchise Success
Why does self-awareness for executives matter more as authority grows? Roxanne Conrad, Chief Operating Officer of Premium Service Brands, explains why leaders who don't know their own blind spots end up implementing their personality onto an entire organization instead of leading it.
Roxanne also breaks down why clarity, not sentiment, is what makes emotional intelligence work at scale, and why confusion, not conflict, is what actually drains performance on a team.
🎙️ Ho…
Video - Ideas-Led Growth for ETF Trust: How to Earn Belief in a Crowded Market
ETF marketing does not fail because there is too little content. It fails when the story sounds interchangeable, the signal is buried in noise, and no one can repeat why the fund matters. In this episode, Mike Liwski sits down with Christopher Fox of Ideas-Led Growth to explore how ETF issuers can build trust through thought leadership, clearer points of view, and ideas that travel farther than product copy.
In This Episode, You Will Learn:
- Why trust has become the real growth c…
Video - Marketing With Purpose Kit: Aligning Marketing with Business Growth
Why do so many "great" marketing reports never turn into actual sales? Kevan Zameni, Digital Marketing Specialist at Zero Company, breaks down marketing metrics that matter: "what's the point of all the metrics if it doesn't turn into business outcome."
Kevan also walks through what happens when a client panics over a slow week, why assigning a dollar value to every lead changes how campaigns get optimized, and the moment a frustrated client turned into …
Video - Ethical Community Growth: The Future of Innovative Franchise Models
What does responsible franchise growth actually look like from the inside? Nick Ridgway, Vice President of Franchise Development for Service Experts, explains why his team chooses owners over royalties, and why one candidate impressed him by validating the brand through its suppliers instead of the sales pitch.
Nick also breaks down the "cook versus chef" test for franchise fit, and why compassion for owners, regardless of background, is what he considers real love in franc…
Video - Building Purpose-Led Marketing Systems with Gareth Bain
Why does trying "a bit of everything" in marketing always seem to fail? Gareth Bain, fractional CMO and founder of Got Legs Digital, breaks down clarity over complexity: "you can't measure what you can't see," and why chasing social, Google, and email all at once just burns money without a feedback loop.
Gareth also shares the architect analogy for what a fractional CMO actually does, and why he's turned two clients away this week alone rather than …
Video - Media + Thought Leadership: How to Be Useful, Not Noisy
One of the biggest mistakes in ETF marketing is confusing visibility with value.
Being active in the market does not automatically make a brand useful to journalists, advisors, or investors. And when media outreach or thought leadership becomes generic, overly promotional, or disconnected from real audience questions, it adds noise instead of trust.
In this episode of The B.L.I.S.S. ETF Marketing Podcast: Going Beyond the Ticker, Mike Liwski talks with Jill Mathers of Arro Fi…