Jennifer Sullivan, Fractional Chief Growth Officer, on marketing metrics that matter: why you can't track everything, and how to pick a source of truth.
Jennifer Sullivan, Fractional Chief Growth Officer at Hollywood Dialect Coach, joins The Bliss Business Podcast's Marketing With Purpose Kit to talk about marketing metrics that matter, and why you can't track everything perfectly.
Watch to learn:
• How her finance background changed the way she reads marketing data
• Why translating jargon across departments, not just reporting on it, is the real leadership skill
• How she leads with honesty during a crisis instead of false confidence
• The customer feedback surprise that revealed what her metrics were missing
• Why she thinks of marketing as a storyteller, not just a growth lever
Jennifer Sullivan: "You have to also focus on the points that really matter."
Watch the full conversation, listen to the episode, or read the recap:
Episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-turning-marketing-into-a-revenue-engine/
Guest profile: https://www.theblisspodcast.com/guests/jennifer-sullivan/