The five whys technique helps a brand get past surface answers. Stephen Sakach, Tullio Siragusa and Mike Liwski show how to find what customers truly feel.
The five whys technique is a simple way to get past polite, surface answers and reach what your customers actually feel. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Mike Liwski show how to dig for the emotional insight that makes a brand matter.
Watch to learn:
• Why Tullio calls it the moment your audience thinks, that's for me
• The water-tracking app example: feature, benefit, then the deeper truth
• Mike's three questions, starting with what was going on in your life before you found us
• Why asking the fifth why feels awkward, and why it is worth pushing through
• Where to listen for emotional gold: reviews, testimonials, and social media
• How Headspace and Calm turn a craving for peace into a brand that whispers instead of shouts
Stephen's tip for running the exercise: tell people up front that the questions may sound redundant, and that there is a purpose behind them.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-finding-the-human-truth-behind-your-brand/
Stephen Sakach's guest profile: https://www.theblisspodcast.com/guests/stephen-sakach/
Tullio Siragusa's guest profile: https://www.theblisspodcast.com/guests/tullio-siragusa/
More Marketing With Purpose Kit episodes: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa