A purpose audit ritual keeps every team living the same why. Stephen Sakach, Tullio Siragusa and Mike Liwski share how it works with Bombas and Chobani lessons.
A purpose audit ritual is one of the simplest ways to keep every team living the same why. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Mike Liwski show how purpose works inside a company, not just in its advertising.
Watch to learn:
• How Tullio's purpose audit ritual works, from a monthly team reflection to a story-sharing moment at an all hands meeting
• Why the ritual only works once your purpose is defined, and why it has to be co-owned, not handed down
• The three things Mike says every employee should know about your purpose
• How Stephen ties purpose to KPIs, using the triple bottom line approach he credits to UPS
• How Bombas builds its giving purpose into product design, customer support, and logistics
• How Chobani links hiring, storytelling, and finance measures to its purpose
Mike's warning for any brand tempted to let marketing carry the message alone: if your finance team nickel and dimes the customers your purpose claims to serve, your marketing can't fix that. Alignment has to start inside.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-how-purpose-aligns-teams-not-just-messages/
Stephen Sakach's guest profile: https://www.theblisspodcast.com/guests/stephen-sakach/
Tullio Siragusa's guest profile: https://www.theblisspodcast.com/guests/tullio-siragusa/
More Marketing With Purpose Kit episodes: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa