Casting your customer as the hero of a brand story begins with purpose. Stephen Sakach, Tullio Siragusa and Mike Liwski share how Etsy and Liquid Death do it.
Casting your customer as the hero is where a purpose-led brand story begins. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Mike Liwski show how brands turn purpose from a statement into a story people can see and share.
Watch to learn:
• Why Stephen compares brand storytelling to the hero's journey, with your customer in the lead role
• Tullio's four elements: a problem, a belief, a journey, and real-world proof
• Why Mike says sharing your struggles makes a brand human
• How Etsy tells the stories of its makers and surprises buyers with small extras
• How Liquid Death builds a community around environmental rebellion
• Mike's four questions for crafting your own narrative, starting with what is broken
Tullio's advice for brands that get stuck: the story does not need to be epic, it just needs to be true. Once you have it, weave it through your about page, your hiring, your ads, and your social channels.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-building-your-brand-narrative-around-purpose/
Stephen Sakach's guest profile: https://www.theblisspodcast.com/guests/stephen-sakach/
Tullio Siragusa's guest profile: https://www.theblisspodcast.com/guests/tullio-siragusa/
More Marketing With Purpose Kit episodes: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa