Saying no with purpose protects the trust a brand has built. Stephen Sakach, Tullio Siragusa and Mike Liwski show how REI and Dr. Bronner's turned down revenue.
Saying no with purpose is one of the hardest and most valuable things a brand can learn. In this Marketing With Purpose Kit video, Stephen Sakach, Tullio Siragusa, and Mike Liwski show how two well-known brands passed on easy revenue to stay true to what they stand for, and how you can build the same habit.
Watch to learn:
• Why Tullio says you have to be okay with the dirty looks when you protect your brand
• The softer alternative: saying yes within clear parameters
• How REI closed its stores on Black Friday and sent employees outside instead
• Why Dr. Bronner's walked away from retail deals that asked it to tone down its message
• Mike's three questions, including whether you would be proud of the decision five years from now
• How Tullio turns those questions into a scorecard for leadership meetings
Stephen's reminder for every team: when you say no for the right reasons, your employees, partners, and customers learn to trust you more.
Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-purpose-as-a-strategic-filter/
Stephen Sakach's guest profile: https://www.theblisspodcast.com/guests/stephen-sakach/
Tullio Siragusa's guest profile: https://www.theblisspodcast.com/guests/tullio-siragusa/
More Marketing With Purpose Kit episodes: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
🎙️ Hosted by Stephen Sakach, Mike Liwski, and Tullio Siragusa
🎧 Produced by Tullio Siragusa