Flexible marketing budgets, explained by Josh Prizer of Zero Company: why fixed annual spend slows growth and how to let your budget follow real returns.
Flexible marketing budgets are the thread running through Episode 1 of the ROI Driven Marketing Masterclass. Josh Prizer, VP of Digital Marketing at Zero Company, tells Tullio Siragusa why a fixed annual budget can quietly slow growth, and what to do instead.
Josh's view is that the most effective campaigns let spend follow results. When a campaign goes from earning 5x to 10x, that is the moment to talk about adding budget. When returns fall, pulling back while the market corrects can be the smarter call.
Watch to learn:
• Why a fixed annual marketing budget can hold back a winning campaign
• How budget ranges keep marketers and owners in regular conversation
• Why Josh starts clients at the bottom of the funnel with search ads
• How ROAS (return on ad spend) is calculated, with a $5,000 to $20,000 example
• Why one client's monthly spend was cut from $30,000 to $15,000 to get the campaigns right
Tullio's closing point for marketers: asking an owner about the cost of a sale is not intrusive, it is part of doing the job.
Listen to the full episode: https://www.theblisspodcast.com/turning-costs-into-investments-the-fundamentals-of-marketing-spend-episode-1-of-5/
Josh Prizer: https://www.theblisspodcast.com/guests/josh-prizer/
Tullio Siragusa: https://www.theblisspodcast.com/guests/tullio-siragusa/
Next, Episode 2 on goals and expectations: https://www.theblisspodcast.com/setting-goals-and-expectations-for-your-marketing-investment-maximizing-roas-episode-2-of-5/
More from the ROI Driven Marketing Masterclass: https://www.theblisspodcast.com/categories/roi-driven-marketing-masterclass/
#TheBlissBusinessPodcast #Marketing #Strategy #ROAS