Josh Prizer of Zero Company on scaling a profitable ad budget: a window coverings case, 15 to 20% budget steps, and why ad split testing keeps paying off.
Josh Prizer, VP of Digital Marketing at Zero Company, walks Tullio Siragusa through scaling a profitable ad budget in Episode 4 of the ROI Driven Marketing Masterclass, from cutting the first losing keywords to steady, measured growth.
Watch to learn:
• Why Josh starts optimization by cutting losers, not chasing winners
• How a window coverings client went from $388 per lead to a $112 average across its second year, as Josh tells it
• Why he raises budget in 15 to 20% steps and waits two or three months between them
• Why a day or two without a lead is not enough data to act on
• How a click-through rate lift from 2% to 2.5% can mean about 25% more traffic
• Why owners should share the phrases their customers respond to
Josh Prizer: "You want to pull a lever, watch what happens, note the results, then decide."
Listen to the full episode: https://www.theblisspodcast.com/how-to-optimize-your-marketing-investments-for-peak-performance-episode-4-of-5/
Josh Prizer's guest profile: https://www.theblisspodcast.com/guests/josh-prizer/
Tullio Siragusa's guest profile: https://www.theblisspodcast.com/guests/tullio-siragusa/
Previous episode, measuring marketing performance: https://www.theblisspodcast.com/how-to-measure-marketing-performance-for-better-roas-episode-3-of-5/
Next episode, future proofing your marketing investments: https://www.theblisspodcast.com/future-proofing-your-marketing-investments-episode-5-of-5/
Explore the series: https://www.theblisspodcast.com/categories/roi-driven-marketing-masterclass/