Josh Prizer of Zero Company on why you should never stop split testing, and the forced landing page change he says lifted time on site from one to nine minutes.
Watch Josh Prizer, VP of Digital Marketing at Zero Company, explain why you should never stop split testing, in the final episode of the ROI Driven Marketing Masterclass with Tullio Siragusa.
Josh's rule is simple: test creative, images, words, and landing pages at every budget level. A team spending $1,000 a month tests less than one spending $100,000, but neither should stop.
In this video:
• The compliance-forced landing page change Josh says took time on site from about one minute to nearly nine
• Why change in the ad platforms is an opportunity, not just a risk
• Why your agency should hear "what else could we be testing?" often
• How AI frees account teams to spend more time on new ideas
• How to expand from pay-per-click to social, programmatic, and connected TV
Josh Prizer: "Never stop split testing. Many times, you're surprised by the results."
Listen to the full episode: https://www.theblisspodcast.com/future-proofing-your-marketing-investments-episode-5-of-5/
Josh Prizer's guest profile: https://www.theblisspodcast.com/guests/josh-prizer/
Previous episode, optimizing for peak performance: https://www.theblisspodcast.com/how-to-optimize-your-marketing-investments-for-peak-performance-episode-4-of-5/
The full series: https://www.theblisspodcast.com/categories/roi-driven-marketing-masterclass/