Watch Julie Green of Heights Wellness Retreat explain why before the what: how shaping the story first keeps sales, operations, and marketing aligned.
Why before the what is the alignment rule Julie Green, Vice President of Marketing at Heights Wellness Retreat, applies to every launch, new location, and campaign.
In this Marketing With Purpose Kit conversation, Julie sits down with host Mike Liwski to talk about what changed when Massage Heights became Heights Wellness Retreat, and how a franchise brand keeps its teams pulling in one direction.
Watch for:
• Why sales, operations, marketing, and training should shape the story together before any plan exists
• How the rebrand paired member surveys and market trends with the founder's intuition
• What it means to treat empathy as a leadership tool, not a luxury
• How she ties campaigns to lead, appointment, and member outcomes
• Why she builds psychological safety so her team brings forward crazy ideas
Prefer to listen? Listen to the full episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-bringing-purpose-and-empathy-into-marketing-1/
Julie Green on the Bliss guest page: https://www.theblisspodcast.com/guests/julie-green/
Learn more about Heights Wellness Retreat: https://www.heightswellnessretreat.com/