Jessica Martin, CMO of Payroll Vault, explains her managed marketing program: how franchisees see a $45 return per dollar and why alignment drives growth.
Jessica Martin, Chief Marketing Officer at Payroll Vault, joins The Bliss Business Podcast's Marketing With Purpose Kit to break down her managed marketing program and how it shows franchisees a $45 return for every dollar they invest.
Watch to learn:
• Why alignment in franchising runs corporate to franchise to consumer
• How the managed marketing program compares franchisees who use it with those who do not
• What local visibility up almost 30 percent and doubled reviews looked like in practice
• How the team supported franchisees through the pandemic instead of chasing leads
• Why attribution and CRM adoption are still works in progress
Jessica Martin: "We have to make that return on investment visible."
Watch the full conversation, listen to the episode, or explore the series:
Episode: https://www.theblisspodcast.com/marketing-with-purpose-kit-aligning-marketing-with-business-growth/
Guest profile: https://www.theblisspodcast.com/guests/jessica-martin/
Series: https://www.theblisspodcast.com/categories/marketing-with-purpose-kit-series/
Learn more about Payroll Vault at payrollvault.com.