Mark Van Wye, CEO of Zoom Room, on building a dog training franchise where community drives results: 87 percent retention and a 25 to 1 LTV to CAC ratio.
Mark Van Wye, CEO of Zoom Room, joins Stephen Sakach and Mike Liwski on The Bliss Business Podcast to talk about what it takes to build a dog training franchise around connection, and why he says "we don't train dogs, we train the people who love them."
Watch to learn:
• Why Mark calls Zoom Room "community infrastructure" rather than a dog training company
• How franchisees host doggy disco, movie nights, and shelter fundraisers while the brand stays consistent
• The curse of knowledge, psychological safety, and why Zoom Room hires "people people"
• The numbers: more than a third of business from word of mouth, 87 percent retention, an NPS of 90
• One simple habit for a more connected team: go feed some ducks
Mark Van Wye: "I challenge you not to smile when you go in there."
Listen to the full episode: https://www.theblisspodcast.com/building-community-and-connections-in-business-with-mark-van-wye/
Guest profile: https://www.theblisspodcast.com/guests/mark-van-wye/
Learn more about Zoom Room at zoomroom.com.